Guylian is a Belgian chocolate manufacturer known for producing premium chocolate products, particularly their signature chocolate seashells.

Guylian

We can't tell you everything about us, but we can give you a taste. 

Guylian has been sharing its wonders with the world since Guy and Liliane began crafting fine Belgian chocolate in 1958.

Since then, our artisanal chocolate creations have captured gazes, charmed tastebuds, and stirred imaginations. Some say it comes down to our seashell’s irresistible praliné filling made from in-house roasted hazelnuts. Others say it’s the inspiring shapes and delicate marbling. We believe it’s the sense of delight evoked by our chocolate that makes every occasion feel like a special occasion. 

What do you say? 

World Chocolate Day celebration with Guylian’s new premium box! 🍫✨
July 7th marks #WorldChocolateDay, a day for chocolate enthusiasts from all over the world. At Guylian, we want to celebrate this day by presenting our iconic chocolate Seashells in a renewed, elegant packaging that reflects the luxury within.

Our famous Seashells, filled with creamy hazelnut praliné (in 2 variaties Original or Dark), now come in a redesigned box with a central closure for easy access and a two-part seal to keep your chocolates fresh longer. Crafted with 100% ingredients from natural origin, premium Belgian chocolate, and Fairtrade cocoa, each bite is a true indulgence.

Inside the packaging, you’ll find the heartwarming story of Guylian’s founders, Guy and Liliane. Their journey from a romantic Belgian seaside trip to creating the iconic Seashells is a story of love and passion and a reminder of our heritage that is now foretold with every box. 

Celebrate World Chocolate Day with us and experience the rich taste and heritage of Guylian Seashells!

#WorldChocolateDay #Guylian #BelgianChocolate #Fairtrade

Last Thursday we spent an amazing day with our sales and marketing teams, including our affiliates from Germany and the UK. We gathered in Knokke, the place where it all began for Guylian, to reconnect with our roots and forge stronger bonds across borders 💚

Through a series of engaging activities and collaborative sessions, we reinforced our shared vision: building a global brand success story together. And we are well on our way! The enthusiasm, creativity, and dedication of our team members were truly inspiring. Let’s continue to bring our beloved chocolate Seashells to the world, as one team with one dream. Thank you to everyone who made this day unforgettable!

#TeamGuylian #OneTeamOneDream #Teambuilding

🏆 Fairtrade Frontrunner Award : congratulations to all the winners 🏆 

Although we didn't win this year, we were proud to be nominated for the prestigious 'Fairtrade Frontrunner Award' in the categories Fairtrade Premium Worldwide by a Belgian brand and second category Communiation & Marketing. 
Our congratulations go out to the winners Miko Coffee and Galler, Chocolaterie indépendante. And also to Fairtrade Belgium for the beautiful ceremony!

'The Fairtrade Frontrunner Awards' is an initiative of Fairtrade Belgium - the organisation behind the label in Belgium - and recognises the efforts of companies marketing Fairtrade labelled products. We remain dedicated to being 100% Fairtrade Cacao and are proud to be the biggest Belgian chocolate A-brand Fairtrade compliant worldwide. 

We will continue our efforts to contribute to a more sustainable world for both producers and consumers, one chocolate Seashell at a time. 

#Guylian #FairtradeFrontrunnerAwards #Sustainability #Fairtrade
Philippe Weiler Igor Carnoy Ludivine Verbeke

Sun's out! Time for ice cream 🍦And you'll absulotely love our #limitededition Guylian Praliné ice cream we launched with Foubert - ice cream & pancakes for the summer ☀️ A delicious treat for all chocolate Seashells & ice cream lovers that combines the refined taste of Guylian's iconic chocolate Seashells and creamy hazelnut praliné filling with Foubert's craftsmanship. 

But wait, there's more! This local collaboration isn't just about delicious flavours; it's also a celebration of shared heritage and passion. With strong familial ties between Guy Foubert, one of the founders of Guylian, and Jan & Carlos Foubert, the founders of Cremerie Foubert, this partnership is rooted in craftsmanship, taste, and legacy.

Jan Foubert, Chief Ice Cream Vendor at Cremerie Foubert: ‘At Foubert, we try to do more than just scoop ice cream. First and foremost, we want to make everyone happy with a taste bomb. With the launch of this unique praliné ice cream, our shared passion for craftsmanship and taste merges beautifully. Guylian praliné ice cream promises to be a real hit this summer.’

Can't wait to taste our ice cream creation? Head over to Cremerie Foubert's ice cream parlor in Sint-Niklaas, order via shop.foubert.eu or takeaway.com (in Sint-Niklaas), or grab a scoop from one of Foubert's ice cream carts. You can also indulge in Guylian praliné ice cream at select locations, including Supermarket Carrefour - Alma in Sint-Niklaas and Poule & Poulette restaurants across Belgium.

Let's make this summer sweeter than ever! 😋 #GuylianPralineIceCream #LimitedEdition #CremerieFoubert #partnership

As the school year draws to a close, it's time to thank our dedicated teachers for their hard work and commitment. But what's the best way to show your appreciation?

Enter Guylian's irresistible chocolate Seashells – the ultimate indulgence for the educators who go above and beyond every day ❤️ Made with fine Belgian chocolate and artisanal praliné filling, our Original and Dark Praliné Seashells are iconic treats loved by many. And remember, it's the thought that counts. Say thank you with a thoughtful gift and a heartfelt note, making this end-of-year gesture truly special.

#TeacherAppreciation #GuylianChocolates #ThankYouTeachers

📍 Eager to discover Guylian's new luxury ballotins and seasonals? Join us next week, from June 23 till 25th, at the 68th Summer Fancy Food Show in the Javits Center, New York City. Let’s catch up and indulge in our latest irresistible creations, alongside our US distribution partner, Belgium's Chocolate Source, Inc., represented by Christophe Van Riet. See you there at booth 2736! 📅🎉

GUYL

COM:GUYLIAN

Guylian

locale

market

industry

website

linkedin

peer of

competitor of

Metrics