HG Insights provides data-driven insights for technology companies to inform their go-to-market strategies.

HG Insights

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. 

We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.

Riverwood Capital

Santa Barbara Angel Alliance

EPIC Ventures

Kevin O'Connor

Bonfire Ventures

Rincon Venture Partners

Updata Partners

HG Insights has identified 3.8M businesses spending $148B on ERP systems over the next year. Our latest report provides an in-depth look at the companies driving this figure.

Discover insights into the ERP market size, top vendors, buyer behaviors, and the biggest opportunities in 2025.

#report #erp #marketreport #marketinsights

According to HG’s data, $41.7 billion will be spent globally on CRM solutions over the next 12 months. 

Dive into CRM market trends and the buyer landscape: specifically the number of buyers classified by industry and company size, and how much they’re spending on CRM software, here. ⬇ 

https://lnkd.in/gK49GzJg

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#crm #customerrelationshipmanagement #cx #customerexperience

A commonly accepted ratio is roughly 1 out of 1000 users convert into paying customers.

So, how do you avoid wasting time and effort chasing free users who are not likely to convert to paid customers?

In this step-by-step video, Luke Walters, Enterprise AE, shows you how to: 

1. Create a scoring profile based on tech stack, industry, revenue range, employee count, and more 
2. Use this scoring profile to find free, open-source users who are ready to convert to paid customers
3. Craft a message to approach these best-fit accounts
  
Learn more here! 📽 
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#freetopaid #opensource #databasemanagement #sales #CustomerConversion

For many companies, pinpointing the accounts with the highest propensity to buy is a guessing game. 

See how HG Insights empowers Informatica with account segmentation, prioritization, and targeting to identify sales and marketing opportunities in this video:

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#sales #marketing #accountsegmentation #accountprioritization #accounttargeting

HG IN THE NEWS 📰 

Our Infrastructure as a Service market report was referenced by market research firm The Motley Fool:

"According to HG Insights' Infrastructure as a Service Market Report, Amazon Web Services (AWS) had a 50.1% market share among the top 10 cloud providers and the highest year-over-year customer count growth at 31%. AWS has been tapping into start-ups, with 86% of AWS customers spending less than $1,000 a month on AWS services."

🔗 below to the article and the report!

#marketreport #marketresearch #aws #infrastructureasaservice #iaas #Amazon

HOW can you engage and convert your ideal customers—and HOW can you do it faster? 

Sales and marketing leaders are constantly faced with this question. By collaborating on a list of target accounts, sales and marketing teams can work together to attract, nurture, and convert their highest-value targets more quickly. Targeting real people with rich and tailored content drives tangible results.

The benefits of building a target accounts list include:

🥅 Better-defined goals and prospects: With clearer focus, teams can spend money and time more efficiently—boosting overall ROI.

👷‍♂️ Improved workflow: Building a target account list means that your team is intentional about who they’re reaching out to and how they’re reaching out, rather than throwing money at uncoordinated sales and marketing campaigns.

🚦 Improved sales and marketing alignment: When marketing and sales work together to establish what is considered a qualified target, how to measure success, and what a smooth handoff looks like, your business wins.

♻ Increased consistency across the buyer lifecycle: When marketing and sales are focused on the same targets, you can use the same messaging and branding across content and channels. This enhances your brand and improves your overall customer experience.

🔗 Learn more to create target account lists and identify your ICP here. 👇 

#idealcustomerprofile #icp #accounttargeting #abm #salestarget #marketing

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