HG Insights provides data-driven insights for technology companies to inform their go-to-market strategies.

HG Insights

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. 

We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.

Riverwood Capital

Santa Barbara Angel Alliance

EPIC Ventures

Kevin O'Connor

Bonfire Ventures

Rincon Venture Partners

Updata Partners

HG Insights has identified 3.8M businesses spending $148B on ERP systems over the next year. Our latest report provides an in-depth look at the companies driving this figure.

Discover insights into the ERP market size, top vendors, buyer behaviors, and the biggest opportunities in 2025.

#report #erp #marketreport #marketinsights

According to HG’s data, $41.7 billion will be spent globally on CRM solutions over the next 12 months. 

Dive into CRM market trends and the buyer landscape: specifically the number of buyers classified by industry and company size, and how much they’re spending on CRM software, here. ⬇ 

https://lnkd.in/gK49GzJg

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#crm #customerrelationshipmanagement #cx #customerexperience

A commonly accepted ratio is roughly 1 out of 1000 users convert into paying customers.

So, how do you avoid wasting time and effort chasing free users who are not likely to convert to paid customers?

In this step-by-step video, Luke Walters, Enterprise AE, shows you how to: 

1. Create a scoring profile based on tech stack, industry, revenue range, employee count, and more 
2. Use this scoring profile to find free, open-source users who are ready to convert to paid customers
3. Craft a message to approach these best-fit accounts
  
Learn more here! 📽 
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#freetopaid #opensource #databasemanagement #sales #CustomerConversion

For many companies, pinpointing the accounts with the highest propensity to buy is a guessing game. 

See how HG Insights empowers Informatica with account segmentation, prioritization, and targeting to identify sales and marketing opportunities in this video:

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#sales #marketing #accountsegmentation #accountprioritization #accounttargeting

HG IN THE NEWS 📰 

Our Infrastructure as a Service market report was referenced by market research firm The Motley Fool:

"According to HG Insights' Infrastructure as a Service Market Report, Amazon Web Services (AWS) had a 50.1% market share among the top 10 cloud providers and the highest year-over-year customer count growth at 31%. AWS has been tapping into start-ups, with 86% of AWS customers spending less than $1,000 a month on AWS services."

🔗 below to the article and the report!

#marketreport #marketresearch #aws #infrastructureasaservice #iaas #Amazon

HOW can you engage and convert your ideal customers—and HOW can you do it faster? 

Sales and marketing leaders are constantly faced with this question. By collaborating on a list of target accounts, sales and marketing teams can work together to attract, nurture, and convert their highest-value targets more quickly. Targeting real people with rich and tailored content drives tangible results.

The benefits of building a target accounts list include:

🥅 Better-defined goals and prospects: With clearer focus, teams can spend money and time more efficiently—boosting overall ROI.

👷‍♂️ Improved workflow: Building a target account list means that your team is intentional about who they’re reaching out to and how they’re reaching out, rather than throwing money at uncoordinated sales and marketing campaigns.

🚦 Improved sales and marketing alignment: When marketing and sales work together to establish what is considered a qualified target, how to measure success, and what a smooth handoff looks like, your business wins.

♻ Increased consistency across the buyer lifecycle: When marketing and sales are focused on the same targets, you can use the same messaging and branding across content and channels. This enhances your brand and improves your overall customer experience.

🔗 Learn more to create target account lists and identify your ICP here. 👇 

#idealcustomerprofile #icp #accounttargeting #abm #salestarget #marketing

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Chief Executive Officer

Elizabeth Cholawsky

Chairman

Erwin Lenowitz

Vice President of Engineering

David Gowans

VP of OEM and Channel Partnerships

Don Wynns

Executive Vice President Marketing

Ed Locher

VP of Engineering

Forest Carlisle

VP US Sales

James Tudway

Executive Vice President, Digital Product & Corporate Development

John Connell

VP of Growth Marketing

Matt Hogan

VP of Global Customer Success

Patti Saunders

Craig Harris

Jeff Parks

Jonathan Seeber

Kyle Eklund

Terry Cunningham

Arthur Rice III

Rob Fox

Founder & R&D Leader

James Morouse

Director

Rohini Kasturi

Gary Cottrell

GM and CPO

Michael Pollack

EVP, Market Innovation

Tracy York

VP of Customer Success

Information Technology Private Equity Stage Companies With Fewer Than 1000 Employees

Western US Companies With More Than $1M in Revenue (Top 10K)

Software Private Equity Stage Companies With More Than 100 Employees

United States Private Equity Stage Companies With More Than 10 Employees

HG Insights is the authority in Technology Intelligence, delivering data-driven Go-To-Market insights to 90% of Fortune 100 B2B tech companies. Our proprietary Technology Intelligence – granular insights into IT installations, spend, contract, and Intent, paired with cloud product usage, adoption, and spend – delivers enhanced productivity, allowing global businesses to analyze markets and target prospects with precision and confidence. Using our market-leading solutions, including the HG Platform, Market Intelligence, Contextual Intent, Functional Area Intelligence, Cloud Dynamics, HG Salesforce Connector, HG for Capital Markets, and HG for LinkedIn; HG customers achieve unprecedented results in their marketing and sales programs.

Private Equity Round - HG Insights

Series B - HG Insights

Series A - HG Insights

Seed Round - HG Insights

Advertising, Business and Retail Services

Santa Barbara

California

United States

North America

HG Insights Partners with INFUSE to Elevate Demand Generation with Advanced Technology Intelligence

INFUSE Partners With HG Insights to Elevate Demand Generation With Advanced Technology Intelligence

New CEO Introduces Innovative Executive Team To Lead HG Insights Through The Next Phase Of Strategic Growth

For The Third Time, HG Insights Earns Spot on the Inc. 5000

HG Insights Publishes AI Partner 100, Providing Insights Into Individual Companies’ AI Maturity & Partnership Potential

Rohini Kasturi Joins HG Insights as Chief Executive Officer

With New HubSpot Integration, HG Insights Amplifies Go-To-Market Teams' Engagement with Competitive Technology ...

With New HubSpot Integration, HG Insights Amplifies Go-To-Market Teams' Engagement with Competitive Technology Intelligence

Provides data on market size, structure, technology spend, installations, vendor penetration, trends, and opportunities to identify untapped market potential.

Offers insights into global industries, markets, and companies to prioritize accounts and build territories for revenue maximization.

Combines intent signals with firmographics and technology intelligence to provide precise, enriched, and scored data for better targeting.

Delivers data-driven insights for investment and market research, portfolio operations, and commercial due diligence.

Enhances LinkedIn campaign engagement and conversions by targeting companies using specific technologies.

Uses Salesforce’s tools to analyze and segment customers and prospects by their current technology usage.

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