Keen Decision Systems provides marketing mix modeling software that assists brand marketers in optimizing their marketing budget and demonstrating return on investment. The software utilizes advanced analytics and AI to connect marketing investments to revenue and profit.

Keen Decision Systems

Keen Decision Systems | 2,880 followers on LinkedIn. Make smarter marketing investments to drive value that lasts 
 | Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. As the industry’s first decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on shifts in the market or market conditions, and forecast the best path to achieve goals. Our AI-driven marketing mix platform unifies channel data and measures the full financial contribution for each.

Experienced senior strategic sales and business development leader with consistent success prospecting, developing, and managing complex commercial…

Scott Farrell

Chief Decision Science Officer, Keen Decision Systems

John Busbice

Sarika Sadarangani

Co-Founder and CEO | Inc. 5000 software-as-a-service company

Greg Dolan

Struggling to make sense of your marketing data? You’re not alone. Dive into why the Bayesian Marketing Mix might be your solution. Our latest blog explores how this approach offers a superior edge over traditional methods, enhancing decision-making and boosting accuracy in data analysis. It's time to transform those numbers into actionable insights. Check it out here: ➡️➡️ https://bit.ly/3UDJk3m #MarketingStrategy #DataDriven #Bayesian #MarketingMix #AnalyticsBoost

Solid morning to start the Path to Purchase Institute #P2PILIVE event today exploring the impact and importance of top of funnel vs. bottom of funnel marketing investment and the impact it can have to drive both brand awareness and conversion. Quote of the panel for me on marketing and what’s to come was from Andrew Katz of Athletic Brewing Co. : “We are all the attention business. Our job is to get the attention of the audience we are trying to reach while effectively getting them to understand why they should care” which Andy Judd from poppi reinforced. Quote might not be perfect but it’s close. Also both Poppi and Athletic Brewing products are extraordinary and in my fridge at home right now! Key learning (and also great quote) from Sammy (Frankel) Rubin of Wpromote is that the industry has moved from a channel first to consumer first focus and being in the right channels, even if non-traditional is critical to grow. Great moderating Bradley Keefer #performancemarketing #digitalmarketing #socialcommerce #alternativemediachannels #nonalcoholicbeverages #challengerbrands

Diana Leza Sheehan

Excellent panel discussion at #P2PILive on building a challenger brand in a new category. Really substantive conversation happening on how to balance long-term equity vs short-term sales, sales overnight and brand over time. Many thanks to Andrew Katz with Athletic Brewing Co. , Andy Judd with poppi , Sammy (Frankel) Rubin with Wpromote for joining the panel hosted by Bradley Keefer with Keen Decision Systems

The Keen Decision Systems is at #P2PILive in Schaumburg, IL. If you are there, be sure to visit the team in booth #209! At 11:45, Bradley Keefer will be moderating the "How to Use Marketing to Scale a Challenger Brand in a New Category" panel discussion with the leaders from poppi , Athletic Brewing Co. and Wpromote in The 84.51° Theater in the Schaumburg Ballroom. See you soon! Haleigh Brooks John Busbice Joshua Lucas #CPGmarketing

Balancing top-of-funnel and bottom-of-funnel marketing strategies for brands in critical. We've seen many clients overspend on bottom-of-funnel tactics, while the optimal balance is around 70-30 top-of-funnel to bottom-of-funnel. Establishing the right balance is key to building sustainable, financially performing brands over time that achieve both their short and long-term goals. Check out the blog to learn more: https://bit.ly/3YV6y7Z #marketingmix #brandbuilding #brandgrowth #CPGmarketing #marketingstrategy

📣📣Keen is hiring!📣📣 If you are looking for an opportunity at a growing company that works within a Conscious Culture work environment Monday through Thursday, then check out our Careers page! We are looking for the right candidates to fill the following roles: ➡️Solution Engineer ➡️Analyst ➡️Customer Success Manager, Agency ➡️Agency Analyst Learn more about each of these roles and amazing benefits here: https://bit.ly/4hstKla #hiring #companyculture #KeenonCulture

Are you overspending at the bottom of the funnel and as a result, sacrificing the brand building that takes place at the top of the funnel? Check out the Keen Decision Systems case study that shares how advertising investments should be made across the top AND bottom of the funnel to yield the highest ROI.📈🚀 https://bit.ly/48C8lSp #marketingmix #MMM #CPGmarketing #marketingstrategy #challengerbrands

As we prepare for another year of marketing challenges, it's important to look back and plan ahead. 📊 Greg Dolan, CEO of Keen, offers key advice to improve your annual planning process. With budgets still tight, marketers need to consider: ➡️How can we do more with less? ➡️Reviewing last year's spending is essential. What was successful? What fell short? ➡️Do you have a tool to assist in planning and making future investment choices? Analyzing past results helps you create a clear and effective strategy for the future. Check out our annual processing guide to help you develop a strategic plan for a successful 2025.🌟 https://bit.ly/3YEoNgi #marketingmix #CPGMarketing #marketingstrategy #annualplanning

Thanks for having me on to talk about the shifting role of marketing. Marketers need to shift their thinking away from being creatives to being investment bankers for their organization. Your budget is the key lever to long term profitability.

Bradley Keefer

Keen Decision Systems is sponsoring Path to Purchase Institute 's Live & Expo November 12-13. Bradley Keefer, Keen's CRO, will be leading the "How to Use Marketing to Scale a Challenger Brand in a New Category" panel discussion with the leaders from poppi , Athletic Brewing Co. and Wpromote on Wednesday, November 13th. Learn more about the event here:➡ https://bit.ly/4fa22If #marketingmix #CPGmarketing #CMO #retail #ecommerce

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Ellen Grantham

CEO & Co-Founder

Co-Founder & Chief Decision Science Officer

Chief Operating Officer

Mike Althoff

Director of Client Analytics

Anthony Guthrie

Sales and Support

Beatrice Bronner

Sr. Account Director

Brandon Crowling

Account Director

Chapell Brock

Engineering

Charlie Leagra

Claudia Lauture

Sean Barkman

Co-Founder & CEO

Chief Product Officer

Shawn Williams

Chief Revenue Officer

Managing Partner

Southern US SaaS Companies

Research Triangle Companies With Fewer Than 100 Employees

SaaS Companies With Less Than $10M in Revenue (Top 10K)

Analytics Companies With Less Than $10M in Revenue (Top 10K)

Keen Decision Systems is a developer of software-as-a-service used to help marketers make courageous, data-driven decisions. Its technology is a real-time resource that accurately calculates financial contribution across all marketing channels that enable marketers to maximize profitability, maximize revenue, or optimize marketing investments within a fixed budget.

Ballast Point Ventures

Series B - Keen Decision Systems

Series A - Keen Decision Systems

Spring Mountain Capital

Debt Financing - Keen Decision Systems

Computer and Software Services and Scientific Services

Durham

North Carolina

United States

North America

New entrants make media mix modeling faster and more accessible

Keen Offers Free Access to Advanced Marketing Mix Modeling

Keen Introduces Interpretive AI to Forecasting Tool

Cost of Ad Buys Rises Ahead of ‘24 Presidential Race

Keen Decision Systems Raises USD11M in Series B Funding

Keen Names Enid Maran CRO

Fast-growing Triangle software startup Keen Decision Systems raises another $2M

A Software-as-a-Service that helps marketers make data-driven decisions by bridging the gap between marketing and finance, incorporating Bayesian methods for adaptive marketing mix modeling, and providing real-time scenario planning and quarterly forecasting.

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