Keen Decision Systems provides marketing mix modeling software that assists brand marketers in optimizing their marketing budget and demonstrating return on investment. The software utilizes advanced analytics and AI to connect marketing investments to revenue and profit.

Keen Decision Systems

Keen Decision Systems | 2,880 followers on LinkedIn. Make smarter marketing investments to drive value that lasts 
 | Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. As the industry’s first decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on shifts in the market or market conditions, and forecast the best path to achieve goals. Our AI-driven marketing mix platform unifies channel data and measures the full financial contribution for each.

Experienced senior strategic sales and business development leader with consistent success prospecting, developing, and managing complex commercial…

Scott Farrell

Chief Decision Science Officer, Keen Decision Systems

John Busbice

Sarika Sadarangani

Co-Founder and CEO | Inc. 5000 software-as-a-service company

Greg Dolan

Struggling to make sense of your marketing data? You’re not alone. Dive into why the Bayesian Marketing Mix might be your solution. Our latest blog explores how this approach offers a superior edge over traditional methods, enhancing decision-making and boosting accuracy in data analysis. It's time to transform those numbers into actionable insights. Check it out here: ➡️➡️ https://bit.ly/3UDJk3m #MarketingStrategy #DataDriven #Bayesian #MarketingMix #AnalyticsBoost

Solid morning to start the Path to Purchase Institute #P2PILIVE event today exploring the impact and importance of top of funnel vs. bottom of funnel marketing investment and the impact it can have to drive both brand awareness and conversion. Quote of the panel for me on marketing and what’s to come was from Andrew Katz of Athletic Brewing Co. : “We are all the attention business. Our job is to get the attention of the audience we are trying to reach while effectively getting them to understand why they should care” which Andy Judd from poppi reinforced. Quote might not be perfect but it’s close. Also both Poppi and Athletic Brewing products are extraordinary and in my fridge at home right now! Key learning (and also great quote) from Sammy (Frankel) Rubin of Wpromote is that the industry has moved from a channel first to consumer first focus and being in the right channels, even if non-traditional is critical to grow. Great moderating Bradley Keefer #performancemarketing #digitalmarketing #socialcommerce #alternativemediachannels #nonalcoholicbeverages #challengerbrands

Diana Leza Sheehan

Excellent panel discussion at #P2PILive on building a challenger brand in a new category. Really substantive conversation happening on how to balance long-term equity vs short-term sales, sales overnight and brand over time. Many thanks to Andrew Katz with Athletic Brewing Co. , Andy Judd with poppi , Sammy (Frankel) Rubin with Wpromote for joining the panel hosted by Bradley Keefer with Keen Decision Systems

The Keen Decision Systems is at #P2PILive in Schaumburg, IL. If you are there, be sure to visit the team in booth #209! At 11:45, Bradley Keefer will be moderating the "How to Use Marketing to Scale a Challenger Brand in a New Category" panel discussion with the leaders from poppi , Athletic Brewing Co. and Wpromote in The 84.51° Theater in the Schaumburg Ballroom. See you soon! Haleigh Brooks John Busbice Joshua Lucas #CPGmarketing

Balancing top-of-funnel and bottom-of-funnel marketing strategies for brands in critical. We've seen many clients overspend on bottom-of-funnel tactics, while the optimal balance is around 70-30 top-of-funnel to bottom-of-funnel. Establishing the right balance is key to building sustainable, financially performing brands over time that achieve both their short and long-term goals. Check out the blog to learn more: https://bit.ly/3YV6y7Z #marketingmix #brandbuilding #brandgrowth #CPGmarketing #marketingstrategy

📣📣Keen is hiring!📣📣 If you are looking for an opportunity at a growing company that works within a Conscious Culture work environment Monday through Thursday, then check out our Careers page! We are looking for the right candidates to fill the following roles: ➡️Solution Engineer ➡️Analyst ➡️Customer Success Manager, Agency ➡️Agency Analyst Learn more about each of these roles and amazing benefits here: https://bit.ly/4hstKla #hiring #companyculture #KeenonCulture

Are you overspending at the bottom of the funnel and as a result, sacrificing the brand building that takes place at the top of the funnel? Check out the Keen Decision Systems case study that shares how advertising investments should be made across the top AND bottom of the funnel to yield the highest ROI.📈🚀 https://bit.ly/48C8lSp #marketingmix #MMM #CPGmarketing #marketingstrategy #challengerbrands

As we prepare for another year of marketing challenges, it's important to look back and plan ahead. 📊 Greg Dolan, CEO of Keen, offers key advice to improve your annual planning process. With budgets still tight, marketers need to consider: ➡️How can we do more with less? ➡️Reviewing last year's spending is essential. What was successful? What fell short? ➡️Do you have a tool to assist in planning and making future investment choices? Analyzing past results helps you create a clear and effective strategy for the future. Check out our annual processing guide to help you develop a strategic plan for a successful 2025.🌟 https://bit.ly/3YEoNgi #marketingmix #CPGMarketing #marketingstrategy #annualplanning

Thanks for having me on to talk about the shifting role of marketing. Marketers need to shift their thinking away from being creatives to being investment bankers for their organization. Your budget is the key lever to long term profitability.

Bradley Keefer

Keen Decision Systems is sponsoring Path to Purchase Institute 's Live & Expo November 12-13. Bradley Keefer, Keen's CRO, will be leading the "How to Use Marketing to Scale a Challenger Brand in a New Category" panel discussion with the leaders from poppi , Athletic Brewing Co. and Wpromote on Wednesday, November 13th. Learn more about the event here:➡ https://bit.ly/4fa22If #marketingmix #CPGmarketing #CMO #retail #ecommerce

Metric
Company Name	Keen Decision Systems
Symbol
MSH ID	COM:KEENDS
Market	PRIVATE
Sector	Commercial & Professional Services
Industry	Marketing Technology
Country	US
Stage	Series B
Employee Count
Website	keends.com
LinkedIn	keen-strategy-llc
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic	2.52K
Web Traffic Growth	4.06
Valuation
Raised Capital	11M

Metric
Revenue
Revenue (LTM)
Revenue (NTM)
Gross Profit
EBITDA
Operating Income
Net Income
EPS
Diluted EPS
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin
Operating Profit Margin
EBITDA Margin
Net Profit Margin
Return on Equity
Return on Assets
Return on Capital Employed

KEEN

COM:KEENDS

Keen Decision Systems

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio
P/B Ratio
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio
EV Multiple

Metric
Days Sales Outstanding
Days Payables Outstanding
Days Inventory Outstanding
Operating Cycle
Cash Conversion Cycle
Asset Turnover

Metric
Operating Cash Flow
Free Cash Flow
Cash Flow to Debt
Operating Cash Flow/Sales
Free Cash Flow Yield

Metric
Cash & Equivalents
Accounts Receivable
Inventory
Goodwill
Debt to Capitalization
Debt to Assets
Current Ratio
Quick Ratio

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue
R&D to Revenue
SG&A to Revenue