Lintbells develops and sells natural dog treats and pet supplements, focusing on improving the health and quality of life of pets.

Lintbells | Home of YuMOVE

Lintbells

Lintbells | Home of YuMOVE | 6,214 followers on LinkedIn. Keeping pets active for life. | Who are we?

We’re the UK&#39;s no.1 veterinary joint supplement brand,* dedicated to helping pets everywhere live their most active lives, for life. We put science and quality first and offer products from Joint Care to Calming Care, Dental to Digestion… and much more.

Ruma Puri

Chairman at Lintbells Ltd

Niels de Coninck-Smith

SEO Specialist

Abhishek Prasad

Product Developers and Nutritionist with expertise in nutrition evaluation and strategy, food product development and regulation and sensory…

Liz Leigh-Firbank (PhD, MSc, BSc (Hons))

We’re thrilled to announce that we’re now an accredited B Corp, joining a movement which is transforming business around the world. In doing so, we’re committing to make a positive pawprint for pets, people, and the planet. Our B Corp commitments mean digging even deeper and sourcing high quality, more sustainable ingredients. And it’s reflected in our Circular Economy and Net Zero goals - not just reducing emissions, but creating a sustainable future, from eco-friendly packaging to energy-efficient operations. Happier, healthier pets, and positive action elsewhere: we think that’s the right approach to get everyone’s tails wagging. Find out more about us becoming a B Corp: https://lnkd.in/gW2y8FGX #yumove #bcorp #sustainability #netzero

We’re excited to announce that Alice Denyer has been promoted to Clinical Research Lead at Lintbells | Home of YuMOVE. Alice joined Lintbells in May 2022, initially working across both the Vet Technical and R&D teams before fully transitioning into the R&D team in February 2024. Her dedication and expertise have now earned her the role of Clinical Research Lead, where she will focus on advancing our R&D strategy by designing and overseeing clinical studies, and driving research initiatives that help support pet health and wellbeing. Congratulations Alice! 💚 🎉

At YuMOVE, our mission is to help as many cats and dogs as possible, ensuring they all live their most active life, for life. When Louise’s Trustpilot review came through this week, we couldn’t help but smile (and giggle!). We are so pleased to hear that she has seen the difference in Jake, and are very much looking forward to hearing how her mum gets on with iMOVE too! Receiving messages and reviews like this from our wonderful customers constantly reminds us why we do what we do – and we couldn’t be prouder.💚

Please join us in congratulating Andy Smith on his recent promotion to Chief Commercial Officer (CCO) at Lintbells | Home of YuMOVE. Since joining YuMOVE in 2019, Andy has been instrumental in guiding the brand to become one of the biggest and best loved in UK petcare. With his extensive experience in sales, commercial strategy and brand management, Andy is set to take YuMOVE to even greater heights as we continue to support more pets across the UK and around the world. Congratulations Andy! 👏 💚

Success Spotlight 💚✨ Huge shout-out to Hannah Short for her fantastic work on our new YuMOVE Dental Care packaging. This was Hannah’s first packaging project from concept through to final design at YuMOVE, and her hard work has now hit the shelves at Pets at Home! Hannah shared, “It’s a big career dream come true to see the packaging I designed in store for the very first time.” Her manager, Glenn Walker , added, “Hannah has taken to her new role looking after all things packaging like a duck to water. She should be incredibly proud of her first full design journey from concept through to print.” Pop into your local Pets at Home to see our brand-new Dental Care display, featuring Hannah’s designs!

As Recycle Week continues, at Lintbells | Home of YuMOVE, we’re committed to a Circular Economy approach – rethinking waste by reusing, recycling and designing with sustainability in mind. 🌍 Here’s how we’re making progress: 📋 We've achieved FSC certification and added OPRL labels to all packaging to improve recyclability 🔄 We're working on creating recyclable packaging solutions by streamlining pouches, bottles and pumps 📦 We're introducing shelf-ready packaging to optimise transport and reduce emissions Recently, our team visited India with rePurpose Global to witness how they’re tackling the plastic waste crisis. Through this partnership, we’ve committed to recovering 210 tonnes of plastic by 2026, the equivalent of 21 million plastic bottles. Back home, we’ve also pledged to offset 40kg of plastic waste per employee over the next three years, reinforcing our commitment to sustainability. ♻️🌍 Together, we’re taking action to create a greener future for the planet and our pets. 💚🐾 #RecycleWeek #Sustainability

It’s Recycle Week! ♻️ This year’s theme, ‘Rescue Me,’ is all about keeping recyclable items out of the bin and making better use of valuable resources. 🌍 Want to help at home? Here are 6 simple changes you can make as a pet owner to contribute to a more sustainable planet: 1. Go paperless on pet insurance and vet communications. 2. Use reusable pet wipes instead of single-use ones for muddy paws. 3. Choose biodegradable poo bags to minimise plastic waste. 4. Wash pet bedding at 30°C to save energy. 5. Donate unwanted toys and collars to shelters. 6. Bring a reusable cup on dog walks to cut down on single-use plastics. Small changes matter – let’s do our part to create a greener future for our pets and the planet! 💚🐾 #RecycleWeek #Sustainability

In the lead-up to this year’s Recycle Week, Louise Kidby , Head of Content, and Kerry Doble , our Chief Sustainability Officer, spent a week in India gaining a deeper understanding of the global waste crisis and seeing firsthand how our partner, rePurpose Global , is developing real, scalable solutions to tackle the problem. They saw overflowing landfills and witnessed how plastic waste is spilling into natural areas. It was a humbling experience that reinforced our commitment to doing our part – reducing, recovering, and recycling plastic waste in environmentally sensitive communities around the world. Reflecting on the trip, Louise shared: “Seeing tourist hotspots choked by plastic waste and witnessing informal workers in hazardous conditions was heartbreaking. But visiting rePurpose Global’s projects showed the power of community-driven solutions – where local women are coming together, reclaiming their environment, turning waste into value, and building brighter futures.” We’re proud to partner with rePurpose Global, whose team is tackling plastic waste head-on through a network of impactful projects around the world. With over 2,300 waste workers, they’re making a real difference by tirelessly sorting and processing plastic waste ethically and effectively. As of April 2024, repurpose Global has recovered 28 million kgs of plastic waste from nature through partnerships with businesses. Building on this impact, we’ve committed to funding the recovery of an additional 210 tonnes by 2026 – the equivalent of 21 million plastic bottles. Currently, our support is focused on two main projects, one in Indonesia and one in Colombia. Back home, we’ve also pledged to offset 40kg of plastic waste per employee over the next three years. By investing in these initiatives, we’re doing our part to reduce plastic pollution and support a more sustainable future. If you’d like to be a part of experiences like this, you can register here: https://lnkd.in/e3ZbejmK

What a privilege it is to partner with Support Dogs , an incredible charity dedicated to saving and enhancing the lives of children and adults with challenging conditions and disabilities. Support Dogs’ assistance dogs enable their owners to live more social and independent lives by helping with household tasks, detecting oncoming seizures and providing love and companionship. We’re excited to sponsor a Support Dogs puppy by providing financial support for their training and donating a lifetime supply of supplements. Lintbells staff will also be able to get involved through salary sacrifice, skill sharing and fundraising opportunities. “With such an important job to do, it’s critical that assistance dogs get a great start in life – and that’s where we come in,” says Lintbells Chief Commercial Officer Andy Smith. “Our market-leading supplements are designed to help keep dogs of all ages healthy and active so they can continue doing what they do best. In this case, saving lives and spreading love and companionship to those who need it most.”

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