Match My Makeup provides a scientific tool for finding the correct foundation shade for users, enabling them to make confident online purchases based on their specific skin tones.

Match My Makeup

Match My Makeup offers a scientifically and mathematically derived foundation shade matching tool that helps users find their perfect cosmetic match. The service uses a quiz and color analysis to recommend suitable foundation shades across various brands.

Match My Makeup | 885 followers on LinkedIn. The worlds leading digital makeup artist! Giving you perfect makeup recommendations that suit your unique skintone.
 | Match My Makeup is the world&#39;s premier colour cosmetics shade matching tool that is revolutionizing the beauty industry. Discover your perfect foundation or lip color in any brand, from anywhere in the world, and see the technology that is powering some of the world’s largest retailers. 

What sets us apart?

Respected business builder, leader, coach & mentor

Ian F. Fisher

E Commerce Account Manager

Simone Tedeschi

CEO/Founder at Match My Makeup

Victoria V Ha

Product Sourcing Coordinator 👩🏻💼⎜Professional Makeup Artist 💄

Sarah Lee

Exciting news! We’re thrilled to welcome Oxygenetix to the Match My Makeup family! Trusted by dermatologists, makeup professionals, and beauty enthusiasts worldwide, Oxygenetix redefines the relationship between makeup and skincare. No more compromising your skin’s health for beauty—say goodbye to clogged pores and hello to a new era of breathable beauty! With Match My Makeup, we’re here to help customers discover their perfect shade effortlessly. Together, we’re making flawless, skin-friendly beauty even more accessible.

Welcome to the Match My Makeup Family, Kash Beauty ! We are thrilled to help Kash Beauty customers find their perfect shade in the Aura Foundation and Concealer formulas—products that not only look and feel amazing but also nourish the skin while worn. As Ireland’s fastest-growing cosmetics brand, Kash Beauty has been setting trends since its founding in 2019 by the talented Keilidh Cashell. Here’s to a fantastic partnership and empowering more people to find their aura.

Thrilled to welcome the renowned Korean brand TIRTIR to the Match My Makeup family! Known for their beautiful cushion foundations and skincare-infused formulas, TIRTIR has gained a huge following worldwide. Now, with Match My Makeup, customers can easily find their perfect shade and experience the flawless finish that TIRTIR is celebrated for. Excited for this fantastic partnership and the chance to make shade-matching easier for beauty lovers everywhere!

We’re beyond excited to welcome Made by Mitchell to the Match My Makeup family! Founded by the incredibly talented Mitchell Halliday, this brand was inspired by his early days working in a salon with limited resources. His vision? A makeup brand that embraces inclusivity, versatility, and creativity. Known for its vibrant colors and bold approach, Made by Mitchell perfectly reflects Mitchell’s dynamic artistry and commitment to catering to all skin tones and styles. Looking forward to all that’s to come and being right there with you along the way!

We’re thrilled to share that Match My Makeup is partnering with blendSMART - A New Spin on Beauty , a true game-changer in makeup application! 🎨 blendSMART is not just another beauty tool—it's a revolution in makeup application. And now, they’re have expanded into cosmetics, making this collaboration even more exciting! We can't wait to bring the perfect beauty match experience to blendSMART’s customers.

We're thrilled to announce a new partnership between Match My Makeup and Holme Beauty , founded by renowned makeup artist Hilary Holmes. Holme Beauty is more than just a brand—it's an inclusive space where customers feel heard, connected, and empowered to embrace and celebrate their unique beauty. We’re excited to join forces and explore what’s ahead together!

We are thrilled to announce our partnership with The Beauty Crop 🎉 As a female-founded and female-run brand, they are aiming to deliver luxury formulas at affordable prices. The Beauty Crop is a brand that's fun on the outside but serious on the inside, using plant-based, nutritional formulas that transform the skin from within—without breaking the bank! We're so excited to work together and can't wait to see what the future holds. #MatchMyMakeup #TheBeautyCrop #ecommercesolutions #beauty #saas

We are excited to announce that Victoria V Ha , CEO of Match My Makeup, will be joining Sarah Chung Park from Landing International—a premier B2B technology company offering innovative web and mobile tools to help beauty and wellness brands expand in retail. Together, they will delve into the role of in-store beauty advisors in assisting new customers with color cosmetics and how cutting-edge technology can boost customer loyalty and confidence. Register now- you dont want to miss out!

We are thrilled to announce our partnership with Dermablend Professional, a brand that seamlessly blends dermatology and makeup artistry. You would be hard pressed to find a makeup artist that hasn't used or at least heard of Dermablend. The coverage of their products is unrivaled and perfect for a wide variety or uses. From everyday face makeup to full coverage for tattoos, vitiligo, acne, and scars anywhere on the body, they have it all! Cruelty free, fragrance free and Dermatologist tested, their formulas are suitable for any skin type and come in a wide range of shades to suit all skin tones. We look forward to helping their customers find the right shade and seeing what their next developments are! #dermablend #ecommercesolutions #beauty #saas

Exciting News Alert! We're thrilled to announce our newest partnership with REFY , a brand that's making waves in the beauty world with their commitment to being always vegan, cruelty, and fragrance-free! 🌿🐰 REFY is all about simplifying beauty and inspiring confidence, and their latest product launch is no exception. Introducing their Hydrating Serum-Based Brightening Concealer – a game-changer in the world of makeup! Combining the benefits of an eye cream, brightener, and concealer, this featherweight formula has been meticulously crafted to simplify your routine. Offering buildable light-medium coverage, it blends seamlessly and instantly brightens the skin, leaving a soft-focus effect without creasing, thanks to its innovative blurring technology. With 24 shades available, each designed with undertones to suit all skin tones and types, REFY's commitment to inclusivity shines through in every aspect of their brand. Since their launch in 2020, REFY's founders have been on a mission to cut through the clutter of the beauty market, offering products that are not only effective but also cater directly to what you're looking for. We couldn't be more proud to welcome them aboard and to share their passion for confidence and simplicity with you all. Join us in celebrating this exciting partnership! ✨ #REFY #refybeauty #BeautySimplified #NewProductLaunch

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Match My Makeup

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