ClearForMe provides a technology platform that focuses on ingredient transparency for beauty products. It enables brands and retailers to deliver detailed ingredient information to customers, aiming to facilitate informed purchasing decisions.

ClearForMe

ClearForMe | 1,912 followers on LinkedIn. Changing the way the world consumes ingredient information
 | Founded by Sabrina Noorani, ClearForMe is an ingredient SaaS solution for brands and retailers’ D2C and In-store services.  With over 2 million ingredients, our partners utilize ClearForMe to provide user-friendly ingredient education, filter, and search capabilities rooted in transparency and personalization. Working with over 300+ partners (including Credo Beauty and Ulta Beauty, the largest clean beauty retailer and the largest beauty retailer in the US), our ingredient solution is proven to increase Average Order Values for brands and retailers.

Founder | Head of Operations and Product (COO / CPO) | Serial-Entrepreneur | Advisor

Ali Birouti

Advisor, angel investor, digital media, beauty industry, SaS businesses

Marta Wohrle

Freelance Brand Consultant, Advisor, Pilates Instructor

Chelsa Crowley

Product Lead at ClearForMe, a B2B SaaS solution | Agile Teams, Certified Scrum Master, CSPO

Michael Dimaano

➡️ Adapting to New Regulatory Challenges in the Premium Beauty Industry MoCRA’s new rules are changing the beauty game, and it’s up to beauty brands to step up in transparency—especially when it comes to ingredient labeling. It’s a challenge for sure, but also an opportunity to strengthen relationships with your customers by showing them you care about what’s going into their products. ✅ ClearForMe’s solution Focus on aligning with what customers care about most: honest, clear communication that builds confidence in their choices. So, embrace this change as a chance to lead with integrity so that you can set your brand apart from competitors and lead the way in this new era. 🚀 🧠 Get the complete solution here: https://lnkd.in/gQPey6G9 #beautytech #innovation #Mocra #beauty #ecommerce #martech #ingredients #clearforme

When it comes to the skin care market, today’s buyers are more knowledgeable and selective than ever. A strong D2C approach can be key to staying ahead of the competition. Three strategies that can help your brand achieve lasting success are: ➡️ Telling Your Brand’s Story ➡️ Boosting Discoverability with SEO ➡️ Using Feedback to Improve and Foster Trust and Loyalty Read on to dig into how you can do this for your brand. --> https://lnkd.in/e9EEpTA2 #ecommerce #beautytech #martech #ingredienttransparency #clickableingredients

🌠 If you asked your customers what they wish for, they'd tell you that they wished they could have a crystal ball to let them know if a skincare product were a good fit for them. 💡 Well... after years of building our Ingredient Database and training our models, we now have incorporated an AI model into our Clickable Ingredients solution. This means every customer can get a personalized assessment of a product's formulation to their skincare type and needs - they'll see whether a product fits their needs, the specific ingredients that help them, and if there are better matches in the store, they'd get those recommendations too. Check out this awesome Instagram video our partner brand Let's be frank skincare and Samantha Leith created showcasing Clickable Ingredients - with Fit For Me AI - on their ecommerce site! Visit us on ➡ clearforme.com/solutions to implement this solution on your site before the holiday season! 🎅 #beautytech #BeautyAI #customerexperience #skincare #ecommerce #clickableingredients #ingredients #digital #martech #personalcare #beautybrands #fitforme #startup #innovation

❓ Do beauty customers want a clear and simple way to understand ingredient lists and see how personal care products will help their needs? Let's ask them... 💁♀️ "So this is probably the most thorough, detailed, easy-to-understand, helpful, useful, ingredient list I've ever seen on a site." - Alyssa N., 34, Online Beauty Shopper 💡 67% of beauty customers look at ingredient lists. They google on average 3-4 ingredients before deciding if a product is a good fit for them. ClearForMe incorporates the research and education aspect of shopping to the Product Details Page so that customers can engage and learn without ever leaving the product page. It's like having a personal beauty expert right beside you as you shop. Talk to us today to bring great customer experiences to your site and grow your sales --> https://lnkd.in/ePpx9xyh #clickableingredients #ingredienttransparency #fitforme #clearforme #clearingredients #ecommerce #beautytech #skincare #haircare #retail #d2c #customerexperience #beauty #personalcareandwellness

➡Our Hair Care "Fit For Me" AI solution is live!⬅ 💡 We're excited to announce the launch of our "Fit For Me" AI solution for hair care today. Our sales enablement solution analyzes the product and the customer to provide them with a clear understanding of how well the product matches their needs. 🌟 Just a bit over a month ago, we launched the Skin Care version of the solution. The results have been incredible, with 🔟% conversion rates through this channel! We are excited to see and learn from the results of the hair care version now. ℹ The one question every customer has when they shop online for personal and beauty care products is whether the product will work for them. Having an AI tool to help them answer this question is like having a personal beauty associate alongside them as they shop - whether it is explaining how a product matches their needs or redirecting them to an even better product for them. 💫 Every ecommerce beauty store should have a personal care associate helping their customers discover new products. Talk to us about how you can set it up for your site this holiday season --> https://lnkd.in/g4ayBBwa 🎅 #clearforme #AIshoppingassistant #AIbeautyassociate #clickableingredients #ingredienttransparency #haircare #skincare #beautyAI #wellness #personalcare #sales #retail #salesintelligence #ecommerce #beautytech #beautyassociate

#SummerWeek at ClearForMe Who said Summer Camp was only for kids⁉ This week, we wrapped up a short and super productive week at ClearForMe. Taking advantage of #July4 falling on a Thursday and a shorter workweek, we did some upskilling activities early in the week - thanks to Sharon Deena Mathew for #Cybersecurity Training and Mike Davis for some MBA-level fundamental coursework to teach us frameworks to better understand our #Customer . We capped that off today with a Charcuterie Lunch Party, where each of us brought different foods on the Charcuterie/Cutting Boards that we each handmade from our earlier team building workshop at Philadelphia Woodworks . One thing I loved about our cornucopia is the diversity of foods and cultures from our team - a true reflection of what our nation is built on. The spread was beautiful - felt like Thanksgiving in July 🌞 I'm truly grateful to work with such a fantastic team of professionals that bring their A-game every day and, in turn, brings the A-game out of me every day. Love you guys! and thank you for making every day a great day for me: Bryanah Tonkins , Michael Dimaano , Sharon Deena Mathew , Mike Davis , Marta Wohrle , Sabrina Noorani , Shruti Reddy A , Grace Park , Ananth Prayaga , Jason Pan Wishing everyone a Happy July 4th and a hydrated summer! Stay cool and wear sunscreen! 😎 #July4 #skintech #beautytech #beauty #innovation #startup #skincare #ecommerce #retail #team #culture #summercampforgrownups #customerexperience #employeeappreciation #goteam #teamculture #wearsunscreen #independenceday

Curious what ingredients your customers are looking at when shopping for skincare and beauty products? 💡 Here's a word cloud of the top 50 most inquired ingredients customers have. Two-thirds of skincare shoppers review ingredient lists, and on average look up 3-4 different ingredients before making their purchasing decision. 🌞 With Aloe Vera being a top look up - looks like the heat's got many of us looking for hydrating and moisturizing ingredients in our skincare products this summer. Stay hydrated! 💦 #clickableingredients #skincare #beautytech #beauty #suncare #ingredients #personalcare #stayhydrated #ecommerce #retail

"Is this product a good fit for me?" That's the question every shopper has when considering a skincare product that they haven't tried before. We can help with that 😊 #clearforme #clickableingredients #skincare #wellness #personalcare #sales #retail #salesintelligence #ecommerce #beautytech

It was such a fun convo on the How Tech will Power DEI Panel at the Voices of Beauty Summit in Los Angeles yesterday ✨ 💄 Some themes from the conference and our panel that stood out were: 1) With the rise of TikTok and IG Reels, shoppers are searching for inclusive content to see videos of real people like them - across skin tone, skin type, hair type, age, gender, and more. And the data shows that this content drives conversion and sales on DTC. 2) Gen Z and Gen Alpha are more willing to try new brands and love an underdog story, which provides a huge opportunity for Founders/brands in new categories and stores. ( Winnie Park , CEO of Forever 21) 3) It’s important for brands and retailers to hire and retain diverse talent to represent your customers. ( Lisa Green , VP DMM of Beauty at JCP Beauty) 4) AI models won’t work for consumers unless they are trained on representative datasets. For example: Parfait spent 2 years creating a dataset for hair needs to power their personalized wigs, ClearForMe has created the most robust dataset of beauty ingredients, Hue. we’ve built one of the most inclusive video datasets for beauty, representing all skin tones, ages, skin types and more from our community of over 2,000 diverse creators. Also, special shout out to Landing International and Sarah Chung Park for hosting such a wonderful conference with incredible speakers. Loved seeing celebs like Ciara and Ayesha Curry talk about their new brands and OG Youtube influencers like Jackie Aina, Michelle Phan, Chriselle Lim and Deepica Mutyala Mutayala speak about their stories! Nicole Clay Hue. Janvi Shah Sabrina Noorani Sarah Chung Park Isoken Igbinedion #VoBSummit #VoicesofBeauty #VoicesofBeautySummit

Sylvan Guo

Join Sarah Chung Park and Sabrina Noorani from ClearForMe in a new episode of the Full Stack Beauty podcast where they unpack the topic of mentoring! They get into their unique paths from becoming a mentee to becoming the mentor. Let’s be honest finding other BIPOC B2B tech founders is not as common as some may think. 👀 Be sure to subscribe and follow the Full Stack Beauty podcast! 🎧 Listen on Apple Podcasts: https://lnkd.in/evYCdXhN Listen on Spotify: https://lnkd.in/eZ_mb7kq

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