Provenance is a social enterprise and certified B Corp that provides a platform for brands to share and verify sustainability claims about their products. The company aims to empower consumers to make informed purchasing decisions by providing access to credible information about the social and environmental impact of products. This is achieved through a framework that includes over 50 claims and certifications, which brands can use to publish evidence or third-party verified information, accessible via QR codes on products and online.

Provenance

Provenance is setting a new global standard for consumer sustainability.

Our platform validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence.

Our platform enables businesses to be transparent about their impact from discovery to checkout, so that they can realise their sustainability ambitions and future-proof their market share.

200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.

Merian Ventures

Angel Academe

Digital Currency Group

Plug and Play

Alexsis de Raadt-St. James

John Taysom

Working Capital

Working Capital Fund

Peter Gabriel

Brandtech Ventures

Nordic Eye Venture Capital

Jon Reynolds

Nicolas Cary

🌍 Exciting news: we’ve secured $5M investment from investors including S4S Ventures & Nordic Eye Venture & Growth Capital! 🚀

We’re thrilled to announce our latest funding round, led by S4S Ventures and Nordic Eye, alongside Alumni Ventures, Angel Academe - increasing female investment and others. 

This investment will propel our mission to bring transparency to sustainability claims in the CPG industry. Thanks to support from Innovate UK, we're also developing groundbreaking AI technology to revolutionise CPG sustainability data 🌱

As regulations tighten against greenwashing, our platform is empowering 200+ brands and retailers to make sure green claims are compliant, save time, and drive growth by turning sustainability from a cost centre into a profit centre 📈

To read more about our plans or join the movement, head to the links in the comments 👇

#Sustainability #ImpactInvesting #InvestmentNews #CPGIndustry #GreenTech #TechForGood #AI #VentureCapital #StartupFunding #Greenwashing #GreenClaims

Great afternoon at RPC's #londontechweek event, including a fascinating panel on technology's role in enabling more sustainable consumer journeys - touching on greenwashing, data, AI, compliance and doughnut economics.

Feat: our Managing Director Phil Verey, Evan Gwynne Davies (Scrapp), Freddie Lintell (Reewild) and RPC'S Sophie Tuson.

Provenance is at Shoptalk in Barcelona this week, alongside some of the world's most influential retailers and brands.

Come and say hello to Phil Verey or Sarah Espir to learn more about how you can enhance your digital retail strategy with sustainability!

#shoptalkeurope

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