Provenance is setting a new global standard for consumer sustainability.

Our platform validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence.

Our platform enables businesses to be transparent about their impact from discovery to checkout, so that they can realise their sustainability ambitions and future-proof their market share.

200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.

Merian Ventures

Angel Academe

Digital Currency Group

Plug and Play

Alexsis de Raadt-St. James

John Taysom

Working Capital

Working Capital Fund

Peter Gabriel

Brandtech Ventures

Nordic Eye Venture Capital

Jon Reynolds

Nicolas Cary

Provenance

🌍 Exciting news: we’ve secured $5M investment from investors including S4S Ventures & Nordic Eye Venture & Growth Capital! 🚀

We’re thrilled to announce our latest funding round, led by S4S Ventures and Nordic Eye, alongside Alumni Ventures, Angel Academe - increasing female investment and others. 

This investment will propel our mission to bring transparency to sustainability claims in the CPG industry. Thanks to support from Innovate UK, we're also developing groundbreaking AI technology to revolutionise CPG sustainability data 🌱

As regulations tighten against greenwashing, our platform is empowering 200+ brands and retailers to make sure green claims are compliant, save time, and drive growth by turning sustainability from a cost centre into a profit centre 📈

To read more about our plans or join the movement, head to the links in the comments 👇

#Sustainability #ImpactInvesting #InvestmentNews #CPGIndustry #GreenTech #TechForGood #AI #VentureCapital #StartupFunding #Greenwashing #GreenClaims

Great afternoon at RPC's #londontechweek event, including a fascinating panel on technology's role in enabling more sustainable consumer journeys - touching on greenwashing, data, AI, compliance and doughnut economics.

Feat: our Managing Director Phil Verey, Evan Gwynne Davies (Scrapp), Freddie Lintell (Reewild) and RPC'S Sophie Tuson.

Provenance is at Shoptalk in Barcelona this week, alongside some of the world's most influential retailers and brands.

Come and say hello to Phil Verey or Sarah Espir to learn more about how you can enhance your digital retail strategy with sustainability!

#shoptalkeurope

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Founder & CEO

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Marketing and Product

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Managing Director

Phil Verey

Transparency & Impact Manager

Aurore Flaceliere

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Alicia Norton

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Jutta Steiner

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SaaS Companies With Less Than $500M in Revenue (Top 10K)

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Sustainability Companies With Fewer Than 50 Employees

Provenance is setting a new global standard for consumer sustainability.

We are a platform that validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence.

Our platform enables businesses to be transparent about their impact from discovery to checkout, so that they can realise their sustainability ambitions and future-proof their market share.

200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.

Provenance is a mission-driven, independent B Corp; their vision is a world where citizens can make informed buying decisions that positively impact both people and planet.

Alumni Ventures

S4S Ventures

Venture Round - Provenance

Humanity United

Seed Round - Provenance

Open Data Incubator for Europe (ODINE)

Grant - Provenance

Convertible Note - Provenance

Computer and Software Services and Scientific Services

London

England

United Kingdom

Europe

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Holland & Barrett enters new partnership to help customers shop sustainably

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Sustainability tech specialist Provenance announces $5m funding round led by S4S Ventures and Nordic Eye

Look Inside the Pitch Deck That Sustainability Platform Provenance Used to Raise $5 Million

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Wordpress

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GlobalSign

Fastly

Amazon EC2

Facebook

DUST Identity focuses on creating identity and authentication platforms.

DUST Identity

Retraced offers a platform that uses data from customer supply chains to verify claims of sustainable and ethical production.

Retraced

FoodLogiQ provides a platform that validates sustainability claims for CPG businesses, primarily in the food sector.

FoodLogiQ

Makersite offers a platform for supply chain and sustainability management.

Makersite

Novisto provides a platform for ESG (Environmental, Social, and Governance) management and reporting.

Novisto

iPoint Systems offers a platform for environmental and social product compliance.

iPoint

Provenance is a social enterprise and certified B Corp that provides a platform for brands to share and verify sustainability claims about their products. The company aims to empower consumers to make informed purchasing decisions by providing access to credible information about the social and environmental impact of products. This is achieved through a framework that includes over 50 claims and certifications, which brands can use to publish evidence or third-party verified information, accessible via QR codes on products and online.

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