NewtonX is a B2B research company that provides custom research and data collection services. NewtonX uses AI-powered technology to connect businesses with relevant experts for insights and consultations.

NewtonX

NewtonX is the world’s leading B2B research company. We field large-scale quantitative surveys, facilitate qualitative interviews, engage in long-term consultations, and create customized research plans.

To do this, we use the most sophisticated search engine in the research industry – the NewtonX Knowledge Graph. It’s a proprietary, AI-driven search that scans 1.1 billion professionals across 140 industries to find the exact person to answer any kind of question. We ensure every professional is 100% verified, so you can ground your work in fraud-free data and make critical business decisions with confidence.

NewtonX partners with the world’s top market research companies, management consultancies and Fortune 500. Together with our clients, we’re ushering in a new standard of truth in B2B research.

Got your next question in mind? https://www.newtonx.com/quote

Story Ventures

Xfund

Company Ventures

Clark Landry

Switch Ventures

Two Sigma Ventures

Luis Valdich

Level One Fund

Marbruck

Sprint Vc

Third Prime

Gaingels

Heliad Equity Partners

“I can't tell you how many research leaders I’ve talked to in the past six months who use an agency they trust but have no visibility into the sample providers those agencies are using. That is huge. You have to ask. You have to understand,” shared our Product Marketing Director, Jimmy Coonan, in a conversation with Greenbook's Chief Advisor for Insights and Development, Lenny Murphy.

Want to stay updated on more trends in B2B research? Jimmy will be joined by The Research Heads' Co-Founder, Karin Pepin on August 22nd to explore the pitfalls of using legacy panels and the rampant fraud enabled by dishonest practices like leading screeners. 

Sign up here: https://hubs.ly/Q02KZDVf0

63% of marketing executives identified the creation of new content forms as their most significant AI-related goal, according to our survey commissioned by The Wall Street Journal. The Association of National Advertisers' Matthew Schwartz covered some of the challenges and opportunities creative professionals face with AI: 

🟥Challenge: “They need to ensure that they don't produce images that perpetuate cultural bias, cross ethical lines, plagiarize from other data sources, or violate copyright laws.”

🟩Opportunity: "Generative AI models that are finely tuned with a brand's IP have the potential to alleviate these challenges and put the power back in the hands of the people who are closer to the local market and to the customer."

We’re working on a new survey on this topic and want your thoughts: What excites or concerns you most about AI in content creation?

How ready is a B2B CMO to sit on a board? 

It depends. 

The CMO Board-Readiness Maturity Curve, created in partnership with Transmission, illustrates the current level of board-readiness among the 320 B2B CMOs we surveyed. 

Through a series of self-assessment questions, each CMO was evaluated across the framework’s key skills and capabilities and then given an accumulated board-readiness score. The scores were then grouped into four levels of maturity. Here’s what we found: 

📊Early Starters: The 2% that are motivated with board potential but lack experience and exposure.
📊Establishing: The 54% that are attending meetings and developing strong CEO relationships, but lack other board-critical skills.
📊Developing: The 42% that have strong CEO/CFO relationships but need better GTM collaboration and T-shaped skills.
📊Advanced: The 2% that are mastering board skills but need to expand their personal network to be considered for a board member role.

Learn how to become board-ready: https://hubs.li/Q02JN6Gk0

B2B marketers: Do you know who your hidden buyers are? This group of procurement, finance, and legal process experts plays an integral role in the purchasing process yet is not targeted effectively. In our latest report with LinkedIn, we found that they:

🎯Influence 49% of the decision-making process
🎯Are 70% more likely to reject brands that aren’t well-known
🎯Are 31% more likely to reject unfamiliar brands
🎯Don’t engage with traditional marketing tactics like white papers or webinars

Marketers should focus on building a strong, trusted brand and addressing their need for peace of mind and risk mitigation. Find more winning B2B marketing strategies: https://hubs.li/Q02JvsG90

We have a #Paris2024 Olympic medal winner! 🥉 Our very own Daire Lynch won bronze in the men’s double and made history by bringing home Ireland’s very FIRST rowing medal! Congratulations, Daire!

Happy #Olympics Day! Our very own Client Delivery Associate, Daire Lynch, will be competing at the #Paris2024 Olympics, representing Ireland’s rowing team in the men’s double 🚣 Catch him in action tomorrow morning!

Good luck, Daire! 🇮🇪🏅

NEWT

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