Ordinary Seafood aims to disrupt the global seafood industry by offering alternative seafood products to reduce the pressure on marine ecosystems. Self-described as the world's leading alternative seafood company by 2030, it focuses on sustainable practices and high-protein plant-based seafood.

Ordinary Seafood

Ordinary Seafood | 2,087 followers on LinkedIn. Taste it. Believe it. | We are a consumer facing food-tech company using the power of plant protein and biotechnology to deliver the next generation of delicious and sustainable seafood.

Our mission is to bring balance back into our food system by offering delicious and healthy seafood alternatives.

In May 2022, Ordinary Seafood set out to change the way we harvest and consume seafood to reduce the burden on our oceans and planet. Leveraging the best of plant-based technology, we launched two award-winning products, Ordinary Tuna and Smoky Salmon, which quickly won the hearts and palates of consumers around Germany. Launching in METRO nationwide and distributed by Food Service's best, including among others Chefs Culinar, Nordische Food Service, Frischdienst, and Vegilife, none of this would have been possible without an incredible team and partner network. Despite incredible customer feedback and traction, the funding landscape has dramatically changed. As a result, we have had to make the incredibly difficult decision to wind down operations and let go of our outstanding team. None of this would have been possible without the amazing teamwork from Dr. Fabian Machens , Head of R&D; Jeanette Krüger , Head of Operations; Sophie Glaser , Head of Sales; and Romina Aufieri , Food Technologist. As a firm believer in the mission to keep finding ways to improve the global food system and fight climate change, I would absolutely love for my network to help find these dedicated, talented and sheer-awesome individuals their next riveting career. Please reach out to my former colleagues directly, comment, like, and share this post so we can keep the mission alive. For any reference calls regarding my team's fire-power, please DM me and let's talk. #team #mission #climate #food #business #sustainability

Anton Pluschke

Ein riesiges Dankeschön an die University of Potsdam und Potsdam Transfer für die Verleihung des Guido Reger Gründerpreises an Ordinary Seafood! Ohne ein unglaubliches Team wäre dies nicht möglich gewesen. Wir schätzen die unglaubliche Unterstützung der Universität, die es uns ermöglicht, uns voll und ganz auf unsere Mission zu konzentrieren: das Gleichgewicht in den Ozeanen und im Ernährungssystem wiederherzustellen. Vielen Dank! 🌊🌱🐟 A huge thank you to the University of Potsdam and Potsdam Transfer for awarding Ordinary Seafood the Guido Reger Founder Award! Without a stella team, this would simply not have been possible. We greatly appreciate the incredible support from the university, allowing us to focus wholeheartedly on our mission of restoring balance to the oceans and the food system. Thank you! 🌊🌱🐟 #delicious #new #food #business #startup #foodtechnology

Tis the Season, deck your plates with Salmon, Ordinary Smoky Salmon 😍

Ordinary Seafood from Potsdam offers vegan tuna and smoked salmon alternatives based on plant-based proteins. "Smells like fish, tastes like fish, 20% protein and rich in omega 3" To be found at the Young Innovators at #fishinternational . On to Bremen: fish international x GASTRO IVENT - der Gastro Treffpunkt im Nordwesten 25.-27. Februar 2024 #messebremen #aquakultur #fischmesse #seafoodtradefair #seafoodindustry Sophie Glaser

fish international – Germany's fish fair

Anuga HORIZON allowed us to meet, share and learn from customers and partners from all over the world 🌱 🐟 Fresh off the back from COP28 where FOOD has made the WORLD stage, this is really just the beginning! Reach out to our team, Founder Anton Pluschke & Head of Sales Sophie Glaser to bring this to you in 2024 and beyond! Taste it. Believe it. #climate #food #impact #future #10billion #ordinaryseafood

Sharing a little known fact. Our founder Anton Pluschke , was born in Cairns, Australia, a stone's throw away from the UNESCO protected Great Barrier Reef 🌊 🐠 Audrey Azoulay , Director-General of UNESCO , recently shared: The Great Barrier Reef is a fragile jewel of world heritage. For many years, UNESCO has not ceased alerting the world to the risk of this site losing its universal value forever. We have proposed several concrete measures which provide a roadmap for tackling the problem. I am delighted that the dialogue between our experts and the Australian authorities has now resulted in a set of formal commitments. ( https://lnkd.in/dwt78sTW ) While the Australian government has committed notably to: 1) Create no-fishing zones in a third of the World Heritage site by the end of 2024, and to ban gill net fishing altogether by 2027; 2) Reach water quality improvement targets by 2025, by significantly reducing pollutant discharges from farmers and industrialists, and restoring flora and fauna in drainage basins; 3) Set successively more ambitious CO2 emissions reduction targets, in alignment with efforts to limit global temperature increase to 1.5°C. nothing beats simply not abusing this delicate ecosystem any more 🌏 Offering consumers delicious and healthy alternatives to conventional animal-based seafood without any compromise is our goal and for our first products, Ordinary Tuna and Smoky Salmon to land in freezers in METRO around Germany is an incredible start to changing this system 🚀 Thank you to the The Fish Site for picking this up! #seafood #fish #climate #food #plantbased https://lnkd.in/deCwmVwE

Thanks to Growth Alliance | AgriFood for setting up an awesome pitch event following day 4 of the Accelerator Program! Ordinary Seafood founder Anton Pluschke shared the stage and pitched alongside AI.Land GmbH , Artenglueck , E-TERRY , NUNOS , The Oater , Skyseed , Moelk GmbH , OURZ | Truth in foods , revoltech , vGreens and SpexAI GmbH 🌱🚀 It was a privilege to hear from and work with Ingo Franz , Malte Prien , Jan Olsson , Martin Baart on Day 4. TechQuartier , Rentenbank , Bundesministerium für Ernährung und Landwirtschaft #food #business #fundraising #pitch

Wir bei Ordinary Seafood entwickeln die besten tierfreien Meeresfrüchte und Fischalternativen, die Du Dir vorstellen kannst 🌱 🐟 Und das ohne Kompromisse bei Geschmack, oder Nährwerten! Für einen optimalen Start in 2024, benötigen wir Deine Unterstützung als: 👉 Vertriebsmitarbeiter*in im Außendienst für die Regionen Nord/ Ost/Süd/West 👉 Vertriebsmitarbeiter*in im Innendienst Klingt das nach einer Aufgabe, die Dich nachhaltig begeistert? Dann bewirb Dich jetzt! https://lnkd.in/eTVWavch

We're thrilled to welcome our Swiss distribution partner Vegilife AG 🌱 🐟 Vegilife provides a Swiss platform for hand-picked vegan products, and has been at the forefront since 2014 💚 They supply selected product lines to restaurants, small and large retailers, as well as wholesalers. We're very excited to be a part of their portfolio. Reach out to Vegilife AG to bring Ordinary Tuna and Smokey Salmon to your menu Taste it. Believe it. 😋 #switzerland #gastronomy #culinary #plantbased #vegan #seafood

Sharing an incredibly exciting milestone! Ordinary Seafood is in freezers around Germany at METRO AG 🌱🐟 Give Sophie Glaser a big warm Hallo and taste the Future of Seafood at our first METRO Gastro Tag in the beautiful city of Leipzig! 🤗 #plantbased #seafood #tuna #salmon #tasting #future

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Dr Anton Pluschke

Founder and CEO

European Union (EU) Female Founded Companies with Seed Funding

Food and Beverage Companies With Fewer Than 100 Employees (Top 10K)

Food and Beverage Startups

Germany Startups with Female Founders

We are a consumer facing food-tech company using the power of plant protein and biotechnology to deliver the next generation of sustainable seafood.

Our mission is to bring balance back into our food system by offering delicious and healthy seafood alternatives.

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COM:ORDINARYSEAFOOD

Ordinary Seafood