株式会社Paidyは、日本において、業界をリードするあと払い（Buy Now Pay Later）サービス「ペイディ」を提供しています。スマホだけで欲しいものを今すぐ購入できて、お支払いは「まとめてあとから」。シンプルなUX、翌月一括あと払いまたは分割手数料無料* の3・6・12回あと払いで支払いが可能な利便性、スマホで賢くお金の管理ができる点などから多くの方にご利用いただき、アプリダウンロード数は1000万を超えています。70万店舗以上の販売店で利用いただけるほか、Visaの加盟店ならお支払い方法として店頭でもオンラインでもペイディを利用できる「ペイディカード」も提供しています。ペイディアプリをお使いいただくと、欲しいアイテムの発見から購入までの一連のお買い物が、全てアプリ内で完結します。
「夢に自信を持ち、心に余裕を持てる世界」を作ることを目指して。お客様への信頼をもとに、どなたでも安心してお買い物を楽しめる環境を整えることが、ペイディの大事な使命です。

Paidy is Japan's pioneer and leading BNPL service with the mission to spread trust through society and to give people room to dream. Paidy offers instant, monthly-consolidated credit to consumers by removing hassles from payment and purchase experiences. Paidy uses proprietary models and machine learning to underwrite transactions in seconds and guarantee payments to merchants. Paidy increases revenue for merchants by reducing the number of incomplete transactions, increasing conversion rates, boosting average order values, and facilitating repeat purchases from consumers. Paidy continues to innovate to make shopping easier and more fun both online and offline.

Goldman Sachs

ITOCHU Corporation

Soros Capital Management

Tybourne Capital Management

PayPal Ventures

JS Capital Management

Wellington Management

Sumitomo Mitsui Banking Corporation

Mizuho Bank

Paidy

Congratulations to Paidy for achieving the #28 position in the list of the top performing #BestPlacestoWork in the #World for 2023. Paidy is #Japan's pioneer and leading #BNPL platform with the mission to #spread trust through society and give people room to dream. #topworkplacesintheworld #bestplacestowork #bestplacestowork2023 #bestplacestoworkintheworld #culture #engagement #employeeexperience

Congratulations to the #world’s #top 30 #workplaces in 2023. Topping this year’s ranking for the #second consecutive year was Novo Nordisk, the #global #healthcare company with almost a century of #innovation and #leadership in diabetes care followed by Takeda, the leading global #healthcare company. AstraZeneca secured the #third position among the world's top 30 most #performing #organizations. McDonald's Alcon Bristol Myers Squibb Ivanhoé Cambridge BSH Home Appliances Group Konecta Servier Servier Pharmaceuticals Allianz Trade Pluxee MSD Fujitsu #GDC #philippines ALTEN MoneyGram International Lundbeck Schneider Electric BAT Fifth Avenue Financial Pfizer Beko Global Diageo Meridiam APL Logistics Roche Habib Bank Zurich (Hong Kong) Limited Paidy Cipla Teka

*English follows Japanese

【UX MEDIA インタビュー記事/Interview Article on UX MEDIA 📝 】

UX MEDIAで、当社のあと払いサービス「ペイディ」のUXリサーチについてについてご取材いただきました。弊社のリサーチ部門のUX ResearcherのChieko TamashimaとConsumer & Market Insight SpecialistのKana Hashimotoがリサーチの重要性や具体的な手法について語っています。ぜひ、下記のリンクよりご覧ください。

“リサーチはユーザー理解の解像度を上げ、サービス全体のユーザー体験を根源的に支えています。“（玉島）

“社内の常識で物事を判断せず、ユーザーやまだペイディを利用していない方の気持ちや、不安な要素に気づくこともリサーチの重要な目的の一つです。“（橋本）

UX Researcher Chieko Tamashima and Consumer & Market Insight Specialist Kana Hashimoto recently spoke about the importance of research in UX design as well as methodologies in recent interview articles on UX MEDIA. Click below to read more.

“Research enhances the resolution of user understanding and fundamentally supports the overall user experience of our service.” (Tamashima)

“One of crucial objectives of research is not to judge things based on internal assumptions but to become aware of the feelings and concerns of customers and those who have not yet used Paidy.” (Hashimoto)

・UXデザインにおけるリサーチの重要性とは / Importance of Research in UX Design
https://lnkd.in/g3t3-U62

・リサーチ実践のポイント / Points of conducting survey
https://lnkd.in/gptaHgzG

＊日本語は英語の後に続きます

【The world’s 30 Best Places to Work for 2023】

We are pleased to share that Paidy has been placed 28th for “The world’s 30 Best Places to Work for 2023” organized by The Best Places to Work organization.

According to the organization, companies that made the top list this year demonstrated excellence in the workplace, by creating differentiated employee experiences and inclusive cultures that lead to stronger, more sustainable business results.

“Best Places to Work” is a global program that measures a company’s employee satisfaction and the maturity of HR practices across eight areas, including workplace culture, practices, and growth opportunities, and recognizes workplaces with outstanding scores. Last November, Paidy was certified as a Best Place to Work for 2023, for the second time in a row since 2022.

Paidy is committed to further cultivating diversity, equity and inclusive culture and creating an even better place to work.

このたびPaidyは、Best Places to Workが選定した「The world’s Best Places to Work for 2023（2023年度 世界で最も優れた職場 Top 30）」のランキングで、28位に選ばれました。

同団体によると、今年上位に選ばれた企業は、職場環境において優れた成果を示し、他社とは差別化された従業員体験や、インクルーシブな企業文化の構築により、より強力で持続可能なビジネスの成果を挙げているとしています。

「Best Places to Work」は、企業文化や成長機会、慣習など8つの要素に関する社員の満足度および人事制度・運用の成熟度を測り、そのスコアが優れた職場を「Best Places to Work」として認定する、グローバルなプログラムです。昨年11月にPaidyは、2022年に続き2度目の「Best Place to Work in Japan」を認定されました。

Paidyは今後も、さらなるDE&I文化を醸成し、より良い職場環境を作っていきます。

#Paidy #bestplacetowork

https://lnkd.in/eG6ddSjZ

*English follows Japanese

【2023年ショッピングトレンドレポート/2023 Shopping Trend Report】

ペイディのお客様のお買い物データをもとに、2023年のお買い物トレンドを発表しました。今年のお買い物傾向は「自分のやりたいことにとことん！夢を叶えるマネパ消費」で、主体的にお金と向き合い、スマートに自身のやりたいことを叶えたお客様が多くいらっしゃいました。

・2023年にペイディを利用して最も購入されたアイテムTOP3は、「iPhone 15 / iPhone 15 Pro」「高速バスチケット」「Tシャツ」。
・「ペイディカード」は引き続き好評で、取引額は昨年同期比の約2倍に。
・分割手数料無料＊の分割払いを活用して、賢く効率的にお金を使い楽しむ「マネパ旅」が人気。

＊口座振替・銀行振込のみ無料。

詳細は下記をご覧ください。

We have announced the shopping trends for 2023 based on the shopping data of our customers. This year’s trend is “Manepa (Money Performance) Consumption for Fulfilling Dreams,” where customers actively managed money to smartly pursue their passions.

・The top 3 items purchased using Paidy in 2023 were the “iPhone 15 / iPhone 15 Pro,” “Bus Tickets,” and “T-shirts.”
・The Paidy Card continues to be well-received, with transaction amounts approximately doubling compared to the same period last year.
・“Manepa Travel” is popular as customers utilized interest-free* installment payments to spend money wisely and efficiently, making their dreams a reality.

*Free installment fees apply only to bank transfers and auto-debits.

For more details, please check below.

#bnpl #paidy #shoppingtrend
https://lnkd.in/gH9xgGH4

*English follows Japanese

【UX MEDIA インタビュー記事/Interview Article on UX MEDIA】

UX MEDIAで、当社のあと払いサービス「ペイディ」のUXについてご取材いただきました。UI/UXを含む顧客体験作りを担うエクスペリエンスチームを統括するVP of Experience Kei Sasaki がPaidyが考えるUXについて語っています。ぜひ、ご覧ください。

“Paidy では、サービスを知ってから愛着を持って使ってもらうまでの全ての体験を UXと捉えています。なぜなら、ペイディはアプリを使ってもらうだけで完結するサービスでは なく、ユーザーに欲しい物ができる段階から、決済⼿段を選び、⽀払いを完了する等の購買⾏動全体を通してユーザーの⾃⼰実現を⽀援するサービスであるためです。”

VP of Experience, Kei Sasaki, who oversees UI/UX at Paidy, spoke about how Paidy sees UX in recent interview articles with UX MEDIA. Click below to read more.

“At Paidy, we consider UX includes all aspects from the moment customers learn about our service to using the service with an attachment. This perspective is crucial because Paidy is not just a service completing on app but it goes beyond that. We support users in their self-realization throughout the entire purchasing process, from the stage of identifying desired items to choosing payment methods and completing shopping.”

①Paidyの考えるUXとは / How Paidy sees UX
https://lnkd.in/grcMAfYS

②PaidyのUX設計プロセスと組織開発 / UX design process at Paidy and its organizational development
https://lnkd.in/gdqsGSwb

*English follows Japanese

【フライング新年調査/Jumping New Year Survey】

「夢に自信を、心に余裕を持てる世界を作る」をパーパスとして掲げるPaidyは、2021年から「フライング新年」という新しい概念を提案し、思い立った時こそが何かを始める絶好のタイミングと位置付け、新年を待たずにその目標や夢のために今すぐ始めることを応援しています。今回、「フライング新年」をさらに盛り上げるため、「2023年の実態と2024年に対する期待」について調査を実施しました。

・2023年の漢字は「楽」。コロナの規制緩和で多くの人がやりたいことをアクティブに実現した。
・6割以上が2022年と比べ、2023年の方がやりたいことができたと回答。
・2024年の「フライング新年」は、夢や目標に向かって堅実に取り組みたい人が多数。

詳細は下記をご覧ください。

With our purpose “Room to Dream,” Paidy developed a new concept called “Jumping New Year” in 2021. Since then, we have encouraged people to have a jump start to embark on their goals and dreams immediately without waiting until New Year. Paidy recently conducted a survey to find out the current state in 2023 and expectations for 2024.

・The Kanji character representing 2023 was “楽” (enjoyment). With the easing of COVID-19 restrictions, many people actively realized what they wanted to do.
・Over 60% of respondents indicated that they were able to pursue their desired activities more in 2023 compared to 2022.
・For the “Jumping New Year” in 2024, a significant number of people expressed a desire to approach their dreams and goals steadily.

For more details, please check below.

#bnpl #paidy #jumpingnewyear

https://lnkd.in/gB76F7Pn

【Certification of Best Place to Work 2023】

Paidy has been certified as a Best Place to Work for 2023, for the second time in a row since last year.

“Best Places to Work” is a global program that measures a company’s employee satisfaction and the maturity of HR practices across eight areas, including workplace culture, practices, and growth opportunities, and recognizes workplaces with outstanding scores. 

We received high scores primarily for Diversity & Inclusion, Workplace, Benefits  hand Leadership and was recognized as a psychologically safe and transparent place to work.

We will continue to endeavour to create an even better and enjoyable place to work.


Paidyが「Best Place to Work in Japan for 2023」に認定されました。昨年に続き、2度目の認定となります。

「Best Places to Work」は、企業文化や成長機会、慣習など8つの要素に関する社員の満足度および人事制度・運用の成熟度を測り、そのスコアが優れた職場を「Best Places to Work」として認定する、グローバルなプログラムです。

Paidyでは、主にダイバーシティ＆インクルージョン、職場環境、ベネフィット、リーダーシップにおいて高いスコアを獲得し、心理的安全性と透明性を持つ職場であると評価されました。

Paidyは今後も、多様な社員が力を合わせ、より良い職場を作っていきます。

【Speaking Opportunity】

Paidy CQO, Abhijeet Pawar will speak at SIGNAL Singapore to share how Paidy is constantly innovating to empower stakeholder success across their service offering.

He’ll discuss the vital role of fast, effective communication and verification in driving value for businesses and end-users alike with FLK It Over CEO & Founder. You can gain valuable insights into optimizing interactions for a secure, user-friendly experience with all your stakeholders.

To learn more, please visit the following page.
https://lnkd.in/gRYgsFpQ

*English follows Japanese

【みんなの推し活大調査2023を発表 / Oshiktasu Survey 2023】

本日11月4日は、「いい推しの日」。今年もPaidyは「みんなの推し活大調査2023」を実施しました。調査結果によると、推し活はポジティブな日常生活を送る上で欠かせない国民的アクティビティであり、もはや「ライフワーク化」していることが伺えます。

・半数以上(56.2%)が現地へ参戦！コロナ明け「声出し解禁」に熱狂
・主要な国際スポーツ大会が多い今年は“スポーツ推し“が急増！
・8割(82.4%)以上が推し活のお金の使い方を工夫し、より意思あるスマートな推し活へ

「夢に自信を、心に余裕を持てる世界を作る」をパーパスに掲げるPaidyは、「推し活」が日々の生活を明るくするポジティブな行動であると信じ、自分らしく「推し活」を楽しむ全ての人を応援します。詳細は下記をご覧ください。

Paidy conducted the “Oshikatsu Survey 2023” for the “いい推しの日” (a day celebrating having oshi - a thing or a person you support) on November 4th. According to the survey, Oshikatsu (activities enthusiastically supporting favorite people or things) is an essential activity for people in Japan to enjoy positive everyday life and is now becoming a “lifework.”

・More than half (56.2%) are supporting their favorites in person. Fans enjoy cheering out loud for the post-COVID.
・Due to the numerous major international sports events, there has been a rapid increase in sport fans.
・Over 80% (82.4%) are devising ways to use money for Osthikatsu, aiming for more intentional and smart Oshikatsu.

With the purpose of “Room to Dream,” Paidy believes that Oshikatsu is a positive behavior that brightens daily life and supports everyone who enjoys Oshikatsu in their own way.For more details, please check below.

https://lnkd.in/dJ5_339i

#推し活 #oshikatsu #BNPL #paidy

Paidy 2

Domain Not Resolving

LetsEncrypt

Mobile Non Scaleable Content

Cloudflare CDN

Cloudflare Hosting

CrUX Dataset

Google Cloud

Cloudflare JS

CDN JS

CrUX Top 50m

Founder, Executive Chairman, Group CEO

Russell Cummer

Creative Director

Craig Drake

Marketing and Product

Andrew Small

Sales and Support

Asako Maki

Gary Binda

Engineering

Giorgia Brusadin

Business Management

Jacobo Blanco, PhD

Cloud Security Lead

Joseph LeRoy

Program and Project Management

Kelvin Hoshino

Senior Product Manager

Masaki Teranishi

Melissa Guzy

Yumi Hosaka Clark

Rijon Smith

Founder, Executive Chairman & Group CEO

Henry Seals

VP of Human Resource and GA

Russell Kamer

Representative Director and Chairman

Riku Sugie

President and CEO

Tomoshu Hashimoto

Executive Vice President

Yuki Yabuuchi

Kobali Crechimari Silvia

Houston Ross

Asia Acquired Companies With Less Than $1B in Revenue

FinTech Acquired Companies With Less Than $500M in Revenue

Finance Acquired Companies With Less Than $500M in Revenue

Finance Acquired Companies With More Than 10 Employees

Paidy is a software platform that allows consumers to buy online without a credit card or pre-registration. It is optimized for mobile and instant-checkout, Paidy allows consumers to buy online and does not require a credit card or pre-registration.

Paidy's payment service allows users to make purchases online, and then pay for them each month in a consolidated bill. The company uses proprietary technology to score creditworthiness, underwrite transactions and guarantee payment to merchants. Since many Japanese consumers prefer not to use credit cards for online payments, Paidy’s service can help vendors increase their conversion rates, average order values and repeat purchases.

Series D - Paidy

Venture Round - Paidy

Series C - Paidy

Debt Financing - Paidy

Visa

MUFG Bank

Eight Roads Ventures

Series B - Paidy

Arbor Ventures

Series A - Paidy

Tokyo

Japan

Asia

PayPal To Acquire Japan's Paidy For $2.7B

PayPal And Pinterest Isn’t Happening. What Could Be PayPal’s Next Acquisition?

Asia Funding Already Nearly Tops All Of Last Year

BNPL M&A Heats Up As Paypal Acquires Japan’s Paidy For $2.7B

PayPal (PYPL) Agrees to Buy Paidy to Bolster BNPL Efforts

PayPal To Acquire Paidy

PayPal agrees to buy Paidy for $2.7B

PayPal to Buy Japanese Unicorn Paidy in $2.7 Billion Deal

Japanese BNPL Paidy considering IPO

Vietnam

United States

North America

United Kingdom

Europe

Hong Kong

HTML5

Vimeo

Modernizr

Google Maps API

Office 365

Fonts.com

Google Analytics

Adobe Flash

Google Tag Manager

Google Fonts

A competitor with 510.3K monthly visits in July 2023.

vandle.jp

A competitor with 26.7M monthly visits in July 2023.

moneyforward.com

netbk.co.jp

paypay.ne.jp

Kyash

Klarna

Square

A company focusing on financial services in the ecommerce sector.

Butter

Paidy is a leading two-sided payments platform and provider of buy now, pay later solutions in Japan. It allows Japanese shoppers to make purchases online and pay for them each month in a consolidated bill at a convenience store or via bank transfer. The company uses proprietary technology to score creditworthiness, underwrite transactions, and guarantee payment to merchants.

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