PORTO ROCHA is a New York-based agency that unites strategy and design to create work that evolves with contemporary trends and needs.

PORTO ROCHA

PORTO ROCHA | 13,533 followers on LinkedIn. Creating brands that engage deeply with the world we live in. | PORTO ROCHA is a New York-based design studio developing creative and strategic work that engages deeply with the world we live in.

Working closely with people and companies to craft branding systems, products and experiences, we seek to provoke meaningful change through our work, from large-scale projects that reach significant audiences to socially and culturally-motivated initiatives.

Since 2016, PORTO ROCHA has launched brands, products, books, websites, campaigns and experiences with clients that range from global tech and retail companies to independent artists and cultural institutions.

Founder & Creative Director at Porto Rocha

Felipe Rocha

Account Director at PORTO ROCHA

Luciana Thiesen

Senior Graphic Designer at PORTO ROCHA ➕ Previously Designer at Pentagram ➕ Co-Founder of Estudio Mundial

Martin Azambuja

Lead Interactive Designer at PORTO ROCHA | LAD Young Talents 2024 Winner

Marcos Rodrigues

Wow. In an impressive lineup of studios and agencies from around the world, PORTO ROCHA ranked #2 on Creative Boom's Hotlist 2025. Thanks to Creative Boom and all our peers in the design community for your votes of support! https://lnkd.in/gg-E7-6c

Luxury, liberated. Our global rebrand for W Hotels pushes past old signals of luxury to bring meaning back to the W. Balancing bold expression with subtle sophistication, the system scales across every touchpoint of their 68 global locations — photography to signage, print collateral to digital experience. Full case study link in the comments.

A grown-up identity for a finance pioneer. We are excited to announce our collaboration with Robinhood on a brand evolution fit for the financial platform of the future — sharper, more sophisticated, and built to scale. Case study now live: https://lnkd.in/eF3YpEjV

This month PORTO ROCHA turns five years old. During these five years we grew, we changed, and we challenged — both ourselves and our industry. Today, we joined an incredible lineup of speakers at Paradigms Conference in Rome to share some of the learnings that shaped who we are now and where we plan to go next. Many thanks to the Paradigms team and Frontify for such an amazing event!

A Game at Twitch Two can Play • New Identity for Twitch by PORTO ROCHA and In-house — 🧑💼 ABOUT THE CLIENT Established in 2011, Twitch is a live streaming video platform for content spanning gaming, entertainment, music, sports, and more, with its biggest attraction being the ability to stream and watch people playing video games as well as esports tournaments, personal streams of individual players, gaming-related talk shows, and pretty much any other type of content that fits the need to stream whatever you are doing on your computer to reach an audience. Owned by Amazon since 2014, Twitch has 105 million average monthly visitors with 2.5 million on average watching at the same time on any given time — in 2023 alone, 1.3 TRILLION minutes of content were watched. Since 2015, the company has also held a semi-annual convention, TwitchCon, that can attract up to 30,000 attendees in its U.S. events and up to 14,000 in its European events. • 🦸 FROM PORTO ROCHA “Preserving Twitch’s strongest brand equities—wordmark, “Glitch” mascot, Roobert typeface, and signature Purple—we identified an opportunity to push the identity system to extremes, opening up a design spectrum from the super-simple to hyper-expressive. On one side, Twitch’s brand needed to get out of the way to let streamers take the spotlight. On the other, they needed to put visuals into hyperdrive to match the energy of their communities.” • 🧑💻 BRAND NEW’S REACTION Overall, this is a great evolution of the previous identity that takes the Twitch brand (and its users along for the ride) to its next logical, absurd, loud extreme. — #reviewed #branding #identity #2024 #brandnewbyucllc #new #entertainment #3D #colorful #gradients Link: https://lnkd.in/g3eYWnPy

Brand New

Sometimes, more is more. Our case study for Twitch is now live! https://lnkd.in/enrqB5zK

The Brand Identity : A chat with Leo and Felipe about their upcoming talk at POV Budapest as they look back on 5 years of PORTO ROCHA. https://lnkd.in/eZ5ZQU_W

Founders Leo Porto + Felipe Rocha , and Toby Wilkinson of ASK US FOR IDEAS join The NDA Podcast Episode 10 to talk about the rise of creative pitches and how they're affecting the industry at large. Listen to the Episode here: https://lnkd.in/eXnxwQEQ

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