Pricer AB (publ) manufactures electronic shelf labels in Sweden, France, Italy, the United States, Norway, and internationally. The company offers digital pricing tags, such as graphic and segment price tags; and attachments. It provides electronic shelf label platforms; Pricer Plaza, a cloud-based platform for the complete scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is headquartered in Stockholm, Sweden.

Pricer AB (publ)

EasyPicky collects and analyzes retail data using image recognition technology via mobile devices, providing performance indicators in real-time.

EasyPicky

Pricer develops electronic shelf labels (ESL) and related technology for retailers, aiming to improve store operations and customer experience. The company self-described as having delivered 310+ million ESLs to 25,000+ stores in over 70 countries.

Pricer

Pricer | 9,413 followers on LinkedIn. Scalable in-store communications solutions that enable retailers to engage with shoppers, staff and brands. | Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from over 30 years of deployment experience and is fast, robust, interconnectable and scalable.

Chief Operating Officer and Co-founder at CPARTA Cyber Defense AB

Torbjörn Möller

Country Manager Spain & Portugal & Andorra en Pricer AB. Impulsando la digitalización en empresas Retail.

Manolo Vidal

Director Global Services

Rene van der Horst

Senior System Engineer at Pricer

Carl-Oskar Larsson

🛒 Singles’ Day & Cyber Monday, two of the biggest online #shopping days, are only days away. Are your stores ready with all the #promotions ? Do you have electronic labels to speed up the price changes and highlight promotions? Read more in this post on how to electrify your promotions and automate pricing 👇 https://lnkd.in/dHtkCJnW #Retail #ESL #PriceAutomation #CyberMonday #SinglesDay

🚀 We’re #hiring ! Pricer is on a mission to revolutionize the #retail landscape. As we continue to grow, we’re excited to announce several new opportunities to join our talented Brand & Marketing team. Explore the open positions below 👇 #RetailTech #JoinOurTeam #Marketing #Innovation

The dynamic potential of electronic labels (ESLs): Discover how ESLs are reshaping the #retail landscape ✨ ✅ Instant pricing updates ✅ Targeted #promotions on the fly ✅ Reduced food waste & happier customers ESLs are more than just prices! Explore their full potential in this article 👇 https://lnkd.in/dHtkCJnW #ESL #FoodWaste #dynamicpricing

✨ We’re pleased to announce that we’ve been shortlisted for the 2024 RTIH Innovation Awards, joining other top innovators in #retail technology. More info here 👇 https://lnkd.in/d8uWnkiq #retail #technology #awardnomination Retail Technology Innovation Hub

📣 Pricer is excited to announce that we are participating in #NRF 2025, Retail’s Big Show, January 12–14 in New York. And we got some news for you... See what’s new in booth #6629. We look forward to meeting you to discuss the latest news in retail #technology and #innovation . More info about the show 👉 https://lnkd.in/e3abBBn #NRF2025 #Retail #ESL #NewYork National Retail Federation

🎉 Proud to see our Electronic Shelf Labels (ESLs) featured at Outdoor and Cycle Concepts (O&CC) to empower employees to focus more on enhancing the customer experience, while also boosting operational efficiency. Thank you Toby Pickard for highlighting the ESLs in action and the value it brings to shoppers and retailers alike. #ESL #Retail #HangTag

Tired of manual pricing updates and inaccurate #inventory ? Looking to streamline operations and improve customer experience? 🛒 Electronic labels (ESLs) might be the solution you need. But before you dive in, consider these 10 key factors 👇 1️⃣ In-store optimization 2️⃣ Scalability 3️⃣ Future-proof 4️⃣ Compatibility 5️⃣ Total cost of ownership 6️⃣ Compliance 7️⃣ Security 8️⃣ Label sizes and color features 9️⃣ ESL variations 1️⃣0️⃣ Battery Read more in this post 👇 https://lnkd.in/dyNivb-F #ESL #retail #CustomerExperience #PriceAutomation

Yesterday, our Stockholm team completed the installation of new electronic shelf labels (ESLs) at Matvärlden Veddesta in Sweden! 🎉 Our new advanced ESLs are now bringing real-time pricing and streamlined shelf management to the store, enhancing both customer experience and operational efficiency. Matvärlden is one of the key grocery stores in Stockholm, Sweden, offering a wide variety of items from around the world. Check out the #installation in action! 👇🎥 #ESL #Retail #Realtime

Are Your Prices Ready for #BlackFriday ? According to Adobe 's 2024 Holiday Forecast, strong discounts — up to 30% off — will drive shoppers to "trade up" for higher-value products. 🛍️ This means retailers need to stay agile with price automation and real-time #promotions to keep up with the fast-paced demand in-store and online. With electronic shelf labels (ESLs), you can: ✔️ Instantly adjust pricing to match the latest promotions ✔️ Ensure consistency between online and in-store prices ✔️ Improve the shopping experience with accurate, up-to-date prices As we approach the busiest shopping season of the year, #retailers using #ESL technology will have a competitive edge, staying ahead of the curve and meeting customer expectations with speed and precision. ⚡ 🔗 Read more about the holiday shopping trends here: https://lnkd.in/dT_FrXCX #RetailTech #PriceAutomation

Facing Soaring Labor Costs? Automation Could Be the Answer 💡 As labor costs rise, #retailers are under increasing pressure to maintain profitability. One solution lies in leveraging #automation and #technology to optimize operations and reduce the reliance on manual labor. By implementing technologies like Electronic Shelf Labels (ESLs), AI-driven inventory systems, and self-checkouts, retailers can: ✅ Improve efficiency ✅ Reduce human error ✅ Allow staff to focus on what really matters — customers Automation not only cuts costs but helps retailers stay competitive in a fast-changing market. Read more in this article 👇 https://lnkd.in/gVcTngZU #ESL #LaborCost #digitalisation #AI Peter Ward

Metric
Company Name	Pricer AB (publ)	EasyPicky
Symbol	PRIC-B
MSH ID	COM:PRICER	COM:EASYPICKY
Market	STOCKS	PRIVATE
Sector	Industrials	Technology
Industry	Business Equipment & Supplies	Retail Technology
Country	SE	FR
Stage
Employee Count	204
Website	pricer.com	easypicky.com
LinkedIn	pricer-ab	easypicky
Founders

Metric
Market Cap	184.85M
Enterprise Value
Monthly Web Traffic
Web Traffic Growth
Valuation
Raised Capital

Metric
Revenue	245.31M
Revenue (LTM)
Revenue (NTM)
Gross Profit	41.60M
EBITDA	6.42M
Operating Income	905.78K
Net Income	-4.42M
EPS	-0.03
Diluted EPS	-0.03
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin	0.38
Operating Profit Margin	0.04
EBITDA Margin	0.03
Net Profit Margin	0.02
Return on Equity	0.06
Return on Assets	0.03
Return on Capital Employed	0.08

PRIC

COM:PRICER

Pricer

Last Close

11.38

25/11 09:29

Market Cap

2.02B

Beta: -

Volume Today

70.80K

Avg: -

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio	-29.59
P/B Ratio	1.17
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio	0.82
EV Multiple	23.06

Metric
Days Sales Outstanding
Days Payables Outstanding	130.96
Days Inventory Outstanding	122.00
Operating Cycle	207.78
Cash Conversion Cycle	102.73
Asset Turnover	1.38

Metric
Operating Cash Flow	-11.53M
Free Cash Flow	-19.84M
Cash Flow to Debt	-0.04
Operating Cash Flow/Sales	-0.00
Free Cash Flow Yield	0.00

Metric
Cash & Equivalents	23.39M
Accounts Receivable	6.68M
Inventory	59.80M
Goodwill
Debt to Capitalization	0.21
Debt to Assets	0.12
Current Ratio	1.66
Quick Ratio	1.15

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue
R&D to Revenue	0.02
SG&A to Revenue	0.06