Primary is a children's apparel company that offers a wide range of kids' clothing designed with simplicity, comfort, and durability in mind. The brand focuses on essential pieces that can be mixed and matched, allowing for creative expression and versatility in children's wardrobes.

Primary

Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there.

Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.

U.S. Venture Partners

Bullish

Grace Beauty Capital

Harrison Metal

Homebrew

Anna Garcia

Able Partners

Park Bench Capital

HDS Capital

Mighty Capital

Primary.com

We are thrilled to share that our co-founders and co-CEOs, Galyn Bernard and Christina Carbonell, are on one of our all-time favorite podcasts, How I Built This with Guy Raz! 📣 

Since 2015, our goal at Primary.com has been to make a rainbow of simple, slogan-free, and well-made clothes for every kid, and we are so grateful to Guy Raz for giving Primary this incredible opportunity to share our story. 🌈 

Visit the link to listen to the full episode, out today wherever you get your podcasts! 🎧 
https://lnkd.in/g9u_cG4S

#HowIBuiltThis

We did it again! For the 2nd consecutive year, Primary.com has been named one of Built In’s Best Places to Work! 🏆 We were named one of the Best Startups to Work For in the US and in New York, and one of New York’s Best Places to Work for all employers! 

Big shoutouts & kudos to the Primary.com team! 🙌 🎉 🎊 

You can check out where we ranked and see the other winners here: https://lnkd.in/gqBJeEgi

#BPTW2024  #2024BuiltInBest #bestcompanytoworkfor #loveourteam #startupculture

Team Primary.com has been busy wrapping up the year strong! 

We recently added two new members to the team: welcome Sophia Luu, Associate Technical Designer, and Joanna Cristadoro, CPA , Senior Director, Accounting! We are so excited to have you on board! 🎊 

We also unveiled our inaugural Core Value Awards. A HUGE shout out to Tanya Shyika for bringing our values to life in designing these beautiful icons! We believe that our team’s greatness lies in the ways we embrace our seven core values, and this was a big moment to celebrate all the ways each person at Primary bring each of these to life. These were peer-nominate awards, and the number and quality of the nominations was incredible. We’ll be doing these twice a year going forward and want to congratulate our first winners! 🎉 🎉 🎉 

Bring the magic: Eboni Pace, R-DMT
Think it through: Alex Kazickas
Keep it simple: Lindsey Jacks
Find a way: David Evering
Own it: Alexandra Weston
Be authentic: Jennifer S. Lin
Be kind: Audrey Hohman
True colors (we added an award to recognize an employee nominated across numerous core values!): Christopher Kennedy, CPD

The team will be recharging with the last week of the month off, and we can’t wait to see what lies ahead for 2024. Happy holidays from team Primary!  

#corevalues #recognition #celebrationvibes #welcometotheteam #rechargeyourself #timeoff

📣 Our co-founders Galyn Bernard and Christina Carbonell recently sat down with Modern Retail to talk about the origins of our free shipping for a year promo and why we love offering this for our customers 🌈 💖 

Check it out!
https://lnkd.in/gwFdki3S

For #GivingTuesday, the Primary.com team came together for a potluck and to #bringthemagic, designing cards for kids (and adults!) whose spirits could use a little boost, in partnership with Cardz For Kidz. Big thanks to Eboni Pace, R-DMT for organizing the event and to Tanya Shyika for creating some fun card templates! 🤩 💌

You can and your whole family can join the Cardz For Kidz fun: https://lnkd.in/e857f3aR. If you're looking for another way to get involved with our efforts this #GivingTuesday, for every item purchased today on Primary.com, we are donating one to our friends at Baby2Baby 🌈

COM:PRIMARY

Primary