Duluth Trading Company is a workwear brand known for its quirky billboards and commercials. It started in 1989 with the Bucket Boss, a canvas tool belt, and has since expanded its line of gear for tradespeople. The company has embraced kitsch and off-color humor in its marketing. It has been growing its store presence and aims to appeal to younger, more active customers while still competing in the workwear space.

Duluth Trading Company

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Duluth Trading Company

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