Shapiro+Raj is a consultancy focused on providing insights into market research, integrating social science, behavioral economics, and technology.

Shapiro+Raj

Shapiro+Raj | 4,173 followers on LinkedIn. Next-Gen Research. Market-Ready Insights. | Shapiro+Raj is the sixth-largest independent insights and inspiration company in North America. Our mission is to help Fortune 500 clients find new and different ways to grow their brands in today&#39;s continually reshaping landscape. We have integrated behavioral science principles with behavioral economic capabilities and battle-tested brand marketing experience to creatively connect the dots between what consumers think, feel, say and do.

Strategic Leader in Integrated Insights & Generative AI Analysis

Marcello Sasso, MBA

SVP, Technology Group & AI Innovation at Shapiro+Raj - B2B technology nerd. Lover of great research. Leader of smart analysts. AI enthusiast.

Scott Swigart

Carol Tobler

Chairman & CEO | Industry Futurist | Author | Business Accelerator | Insights Guru | Board Member | C-Suite Mentor

Zain Raj

🏆 Shapiro+Raj has once again claimed the #1 spot as the top Strategic Insights Consultancy in the world – for the third year in a row! 🏆 This recognition by the GRIT Report reflects our relentless focus on combining deep behavioral science with disruptive strategies. Through our proprietary TechManity™ Approach – blending human-centered science and advanced AI – we’re helping our clients shape the future, not just respond to it. Thank you to our incredible clients and team for making this possible! Check out the full story here: https://hubs.ly/Q02XNrK10 #FutureForward #TopInsightsConsultancy #GRIT2024 #TechManity

For all of you podcast listeners, check out S+R’s Geneva Taylor as the featured guest on Data Talk's recent episode. Geneva and the host, Dr. Beverly Wright, deep-dive into the evolving role of AI in businesses of all sizes. They explore how AI is no longer just for tech giants but also for small and medium-sized businesses looking for accessible ways to use AI, including insights teams. This conversation also sheds light on how AI is transforming business operations and solving problems for companies across industries, regardless of size. #shapiroraj Give it a listen here: https://hubs.ly/Q02WTHZf0

In Loving Memory of Carol Tobler (1965 - 2024) It is with profound sadness and heavy hearts that we share the news of the passing of our dear colleague, mentor, and friend, Carol Tobler. Carol left us on October 10, 2024, after a courageous battle with cancer. She was 59 years old. Carol's journey with our organization began in August 1983 when she joined Leo J. Shapiro and Associates. Over the decades, through many evolutions that saw the company grow into what is now Shapiro+Raj, Carol remained a constant—a beacon of knowledge, compassion, and unwavering dedication. She was not just a colleague; she was a cornerstone of our team, a leader who guided with wisdom and kindness, and someone who embodied the very values we hold dear: audacity, integrity, commitment, innovation, and growth. Throughout her career, Carol did much more than work in market research. She helped clients become friends, brands become household names, and people solve their greatest challenges. Whether it was a complex quantitative initiative, an event, or a marketing campaign, she brought a savant-like expertise to every task, always with a smile and the attitude of "we'll figure this out together." Her presence extended beyond our office walls; she was well-respected across the market research industry, known for her brilliance, her kindness, and the impact she made on so many. Carol’s legacy is not just in the work she did, but in the lives she touched. She had a rare ability to make everyone feel seen, heard, and supported. For those of us who had the privilege of working with her, she was not just a colleague but a friend who made every day brighter, every challenge easier, and every success more meaningful. We will forever miss her laughter, her stories, and her bright spirit. As we remember Carol, we find comfort in knowing that her legacy lives on in each of us. She embodied everything it means to be a “Zainiac”—bold, caring, and endlessly dedicated. She was the heart and soul of our team, and while Shapiro+Raj will never be quite the same without her, we will continue to be great because of the incredible foundation she built with us. Carol, we will miss you more than words can express. Your kindness, your smile, and your strength will remain in our hearts forever. Thank you, Carol, for everything.

Innovation is the only way to disrupt categories and grow businesses. #Pharma has the most active pace of innovation of any other category. This year alone, 22,000+ new drugs are in development and ~60 new launches are expected. If you’re an asset owner/leader, how can you improve your odds of success? Here’s how: By blending #SocialScience #behavioralscience , #AI , #genai #AdvancedAanalytics , #HumanEmpathy , #FutureCasting , and #HumanIngenuity

For those of you attending the Insights Association's AI Ignite event tomorrow, October 17th, be sure to check out Scott Swigart 's presentation on The Rise of AI and the Enduring Value of Human Knowledge. In addition to providing updates on AI's current state, Scott will discuss practical considerations for adapting research methodologies to "feed the AI brain" and highlight areas where human insight remains irreplaceable. This session offers valuable insights for market researchers looking to navigate the AI-driven future of their field. #shapiroraj #scottswigart

In 2016, using #twitter (now known as #X ) data and advanced #socialscience methods, we defied conventional polling predictions to forecast two major victories: Sadiq Khan as Mayor of London and Donald Trump as the US President. I still remember sharing these predictions during a keynote in London—only to be met with disbelief and ridicule. #TraditionalPolling is outdated and belongs in the past.

Join Scott Swigart, Shapiro+Raj’s SVP Technology and Innovation, at the Insights Association’s AI Ignite event next week for a presentation examining the rapid evolution of AI and its implications for market research. He'll provide an eye-opening update on AI's current state, showcasing how speed and capability have rapidly increased while prices have plummeted. Scott will then explore how AI is poised to transform business decision-making, and the crucial role market research will play in this new landscape. We look forward to seeing you there! #shapiroraj

Are you a true Italian food lover? If so, you’d find a kindred spirit in S+R’s Cara Koenigsberg! In addition to speaking Italian, Cara considers herself the ultimate Italian foodie—she can never resist pizza, pasta, or gelato! Outside of work, Cara enjoys swimming, visiting beaches, attending concerts, and capturing unique moments during her travels around the world. Reflecting on her journey, Cara shares, “I’ve always loved traveling, and through my experiences, I’ve developed a deep interest in cross-cultural differences, human behavior, and understanding why people do what they do. This curiosity led me to the world of market research. I’m excited to continue growing as a researcher with the S+R family.” We love how Cara brings her rich, international travel experiences into her work in market research. Keep up the amazing work, Cara! #teamcara #teamshapiroraj #shapiroraj #srzainiacs

Are you endlessly searching for the perfect coffee shop? If so, you should talk to S+R’s Natasha Schuckman, who is constantly on the hunt for the perfect cup of coffee in her dream café! You can typically find her perusing different coffee shops and exploring Chicago’s fun sights on the weekends. When she is not out venturing through the city, you can find Natasha spending time with her family and friends, frequenting the pickleball and volleyball courts, and playing unique board games. What is Natasha’s professional motto?: “I find joy in transforming the little things into meaningful experiences. At S+R, my goal is to bring this joy to others, whether it’s simplifying the journey or streamlining new concepts to make their work more efficient”. Such a unique outlook, Natasha! #teamnatasha #teamshapiroraj #shapiroraj #srzainiacs

How is it that despite rigorous research processes, almost 95% of marketing campaigns fail? Could it be the flaws in traditional communication testing methodologies? See how we’ve reimagined comms testing to go beyond the numbers. By integrating AI and social science, we're transforming how brands not only evaluate but also optimize their messaging to drive outsized impact! 👉 Read our latest article to discover how we're reshaping the future of marketing. #FutureForward #TechManity #MarketingInnovation #CommunicationTesting #ShapiroRaj #FutureOfMarketing #AIpoweredInsights #AIinMarketing https://hubs.ly/Q02QYvqG0

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