Sonoma Brands is a private equity firm and incubator that specializes in food-focused ventures. The company invests in high-growth, emerging brands within the consumer packaged goods industry, particularly in the snack, beverage, and functional food sectors. It provides capital, strategic guidance, and operational support to its portfolio companies, aiming to accelerate their growth and help them scale effectively.

Sonoma Brands

Sonoma Brands Capital is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.

Sonoma Brands Capital

Last week, Sonoma Brands Capital brought together founders, investors, and ecosystem partners at our annual Consumer Summit in sunny Sonoma. The sessions included a presentation from Meta around AI, conversation with Morgan Stanley and BraunHagey & Borden LLP around shifts in the capital markets, discussion with Greylock, Lightspeed and Greycroft about early-stage investing at the intersection of consumer and technology, and conversations around brand, marketing and growth from the leaders of MERIT, Beekeeper's Naturals, Erewhon and De La Calle. The day also included insightful presentations and demos from the founders of FERMÀT, Builder.io, Nostra, Tare, Tydo and Disco. 

Thank you to everyone who joined us in wine country and thank you again to our sponsor partners this year, Klaviyo, BraunHagey & Borden LLP, SG Credit Partners, Aspen HR and Viansa.

Sonoma Brands Capital Managing Director Shahir Amin joined Jaclyn Johnson, Alli Webb and Marina Middleton, along with an impressive cohort of entrepreneurs at this year's Blueprint Mastermind to have a conversation about consumer investing and raising as a founder in today's climate.


Sonoma Brands Capital is excited to announce its partnership with ciele cosmetics, a redefined color cosmetics brand founded by professional makeup artist Nikki DeRoest and former Hourglass executive Cerre Francis.

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Sonoma Brands