Sonoma Brands Capital is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.

Sonoma Brands Capital

Last week, Sonoma Brands Capital brought together founders, investors, and ecosystem partners at our annual Consumer Summit in sunny Sonoma. The sessions included a presentation from Meta around AI, conversation with Morgan Stanley and BraunHagey & Borden LLP around shifts in the capital markets, discussion with Greylock, Lightspeed and Greycroft about early-stage investing at the intersection of consumer and technology, and conversations around brand, marketing and growth from the leaders of MERIT, Beekeeper's Naturals, Erewhon and De La Calle. The day also included insightful presentations and demos from the founders of FERMÀT, Builder.io, Nostra, Tare, Tydo and Disco. 

Thank you to everyone who joined us in wine country and thank you again to our sponsor partners this year, Klaviyo, BraunHagey & Borden LLP, SG Credit Partners, Aspen HR and Viansa.

Sonoma Brands Capital Managing Director Shahir Amin joined Jaclyn Johnson, Alli Webb and Marina Middleton, along with an impressive cohort of entrepreneurs at this year's Blueprint Mastermind to have a conversation about consumer investing and raising as a founder in today's climate.


Sonoma Brands Capital is excited to announce its partnership with ciele cosmetics, a redefined color cosmetics brand founded by professional makeup artist Nikki DeRoest and former Hourglass executive Cerre Francis.

Domain Not Resolving

Euro

CrUX Dataset

CrUX Top 50m

Founder and Chief Executive Officer

Jonathan Sebastiani

Director of Sales NorCal

Barry Chang

Director of Sales PNW at Sonoma Brands

Brett Hedin

Managing Director

Brian Nicholson

Finance and Administration

Caitlyn McDuffee

Kevin Murphy

Oana Robson-Flatt

Shahir Amin

Accounting and Human Resources Manager

Adriana Esparza

Legal

Benjamin Jang

Brian Bustamante-Nicholson

Katherine Power

Operating Partner

Will Guidara

Founder & CEO

Vintage Wine Estates is a wine & spirits company specializing in wines and services.

Paleo-inspired, high quality, low processed, clean food restaurants.

Chefs Cut Real Jerky offers a high-protein, low-fat snack in a bag.

PECKISH deliver a truly innovative snacking experience with first-to-market products PECKISH Snackable Eggs & Crispy Dips.

Early Stage Venture Investors with Investments in Great Lakes

Private Equity Stage Investors with Investments in Los Angeles, California

Private Equity Firms with Investments in West Coast

Late Stage Venture Investors with Investments in England

Sonoma Brands is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.

Private Equity Round - Sonoma Brands Capital

Sonoma Brands Partners III, L.P.

Sonoma Brands Partners II, L.P.

Sonoma Brands Partners I, L.P.

Sonoma

California

United States

North America

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Oats Overnight Announces $35M Raise in Series B Capital

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Krave unveils brand overhaul a year after homecoming

HTML5

Office 365

Microsoft Outlook

Google Fonts

Vimeo

Modernizr

Gravity Forms

jQuery

Wordpress

F5 NGINX

CircleUp is an investment platform that provides capital to innovative consumer brands.

CircleUp

301 INC is a venture capital firm that invests in food and beverage companies with a focus on innovation and growth potential.

301 INC

Various corporate venture and private equity funds that invest in the consumer goods industry.

Corporate Venture and Private Equity Funds

Sonoma Brands is a private equity firm and incubator that specializes in food-focused ventures. The company invests in high-growth, emerging brands within the consumer packaged goods industry, particularly in the snack, beverage, and functional food sectors. It provides capital, strategic guidance, and operational support to its portfolio companies, aiming to accelerate their growth and help them scale effectively.

Sonoma Brands

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COM:SONOMABRANDS

Sonoma Brands