Stitch Fix is an online personal styling service in the United States that uses recommendation algorithms and data science to personalize clothing items based on size, budget, and style. It was founded in 2011 and had an initial public offering in 2017 with a valuation of $1.6 billion.

Stitch Fix

Stitch Fix, Inc. sells a range of apparel, shoes, and accessories through its Website and mobile application in the United States. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags for men, women, and kids under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.

Stitch Fix, Inc.

Stitch Fix Stylist

Engineering at Stitch Fix

It’s our vision to transform the way people find what they love by combining technology with the creative touch of style experts. The Stitch Fix experience is not merely curated—it’s truly personalized to each client we style. We are committed to inspiring our clients to look, feel and be their best selves.

Founder Katrina Lake created Stitch Fix to blend the human element of personal styling with individually selected clothing and proprietary algorithms. She shipped the first Stitch Fix order (what we call a “Fix”) out of her Cambridge apartment in 2011 while attending Harvard, and today the company has brought convenience and an exclusive shopping experience to millions of men, women and kids throughout the US and UK.

At Stitch Fix, we pride ourselves on personal styling for every one and every body. Our thousands of remote stylists, both in the US and UK, are instrumental in building relationships through Fixes that leverage client feedback and data. The secret to Stitch Fix’s success has been a balance of art and science. Our trusted style partners use our proprietary styling platform to help clients near and far find pieces that fit their lifestyle from everyday occasions to special events.  We are building a transformative and inclusive e-commerce model focused on convenience and personal style that makes it radically simple and delightful for customers to discover and buy what they love. 

So ‘Why Stitch Fix?’ In addition to all of our benefits and perks, no matter what department you work with, every member plays a part in paving the way we bring the power of personalization to millions while disrupting the retail industry with innovation and tech on our side. Learn more about our story and how we got to where we are today.

Baseline Ventures

Lightspeed Venture Partners

Western Technology Investment

Benchmark

It’s our 13th birthday! 🎂 🎈

Today, we're celebrating 13 years of helping millions of clients discover their personal style and become their most authentic selves. We're so grateful for our employees, clients, partners, and entire Stitch Fix community.

#13thBirthday #Teenagehood #LuckyNumber13 #TaylorSwiftApproved #PersonalStyling #Retail #Ecommerce

💃 At Stitch Fix, we know that personal style isn't just about what you wear, it's about how it makes you feel. That's why we're passionate about helping our clients discover their unique style and embrace the confidence that comes with it. 

🌟 To celebrate the power of personal style discovery and self-expression, this week we unveiled our latest brand campaign: The Stitch Fix Strut - Style You Can Feel 

#StitchFixStrut #StyleYouCanFeel #PersonalStyle #eCommerce #Retail #Personalization #NewCampaign

To celebrate our 2024 Color of the Year, 🍵 Matcha 🍵, we teamed up with Cha Cha Matcha at two of their locations in New York and LA to give away free matcha drinks, copies of our 2024 Style Forecasts, and fun Stitch Fix x Cha Cha Matcha swag! 

Thanks to everyone who came out to sip in style with us!

You can get your copy of the Stitch Fix 2024 Style Forecast here: https://lnkd.in/ey6-Ti6s

#Matcha #ColoroftheYear

Thank you Julia Waldow for highlighting our 2024 Style Forecast findings in your Modern Retail article on the rise of the capsule wardrobe trend!

💡🎤 Check out the full piece for insights from our Chief Merchandising and Client Services Officer Loretta Choy and Stylist Alicia M Lloyd: https://lnkd.in/ePr9hFDp

Few things are as personal as your taste in style and music. That’s why we’re launching Style Tune Ups: an interactive experience that combines Spotify's sonic sensibilities with Stitch Fix's styling expertise to offer tailored style and playlist recommendations for a more inspired morning routine. 

Take the mobile quiz to unveil your unique top trend from Stitch Fix’s 2024 Style Forecast and let Spotify curate a matching playlist!

For more information, visit: https://lnkd.in/efxaF5vD 

#announcement #ecommerce #retail #music #styleinspiration #styleforcast #personalization

This weekend our Director of Merch Algos Sophie Searcy took the stage at #NRF2024's Supply Chain 360 Summit to share how we use AI to decode real-time client insights, enabling our merchandising team to make data-informed inventory decisions and curate assortments tailored to client preferences, needs, and trends.

Thank you, National Retail Federation, for hosting this engaging discussion!

New year, new style trends! Our chief merchandising and client services officer, Loretta Choy, recently spoke with Elizabeth Segran, Ph.D. at Fast Company about the data-driven findings in our 2024 Style Forecast, including our predictions for the themes that will impact how we’ll shop this year: https://lnkd.in/dybUczhi   

“As we roll into 2024, Stitch Fix’s extensive data about consumer preferences suggests that Americans are looking for a pared down wardrobe full of pieces that can be worn on repeat, in different contexts, ensuring you don’t have to think too hard about what you wear in the morning. This means reducing your cognitive load, but it is also great for the planet.” 

For more data on what’s driving today’s style trends, visit our 2024 Style Forecast: https://lnkd.in/ey6-Ti6s 

#ecommerce #retail #styletrends #2024trends #datainsights

2023 was a big year for pop culture and it had a BIG impact on style!

In this Retail Dive piece, Stitch Fix’s Chief Merchandising Officer, Loretta Choy, dives into our 2024 Style Forecast findings that highlight the profound influence of pop culture on our wardrobe choices: https://lnkd.in/eTvkhdbV  

Notably, 51% of clients say their style choices this year were influenced by sporting events, concert tours, and blockbuster films, and looking ahead to 2024, a resounding 81% believe these cultural moments will persist in shaping fashion trends.

You can find these data-driven findings, trend predictions, and more in the Stitch Fix 2024 Style Forecast: https://lnkd.in/ey6-Ti6s

We’re thrilled to share that Stitch Fix has won Best Customer Insight Strategy in the 2023 Modern Retail Awards - honoring our advanced data science capabilities that allow us to offer clients clothes that meet their individual wants and needs, while empowering our brand partners to do the same! 🏆 

PISTOLA Denim uses our unique insights to make data-driven decisions on styles, fabrics, and fit that enable them to tailor future designs and launch new lines exclusively with Stitch Fix.

Thanks to Modern Retail for the honor and congrats to our fellow winners: 
https://lnkd.in/gieam3vX  

#ModernRetailAwards #Retail #ecommerce #datainsights #personalization

Our prediction for the 2024 Color of the Year is... 🍵 Matcha! 🍵

This fresh shade of green is guaranteed to be a versatile addition to any wardrobe. Get ready for all the creamy green goodness in not just your cup, but also your closet. 

Find this data-driven style prediction and more in the Stitch Fix 2024 Style Forecast: https://lnkd.in/ey6-Ti6s 

For a recap of our top insights and predictions, visit our newsroom: https://lnkd.in/ejZipSFX 

Curious about how we decode color with the power of data science? Visit our tech blog: https://lnkd.in/d_vvYrk 

#COTY #TrendPredictions #Retail #Ecommerce #Apparel #StyleTrends #Trends2024 #Matcha

COM:STITCHFIX

Stitch Fix, Inc.

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