TechTarget is an American company that offers data-driven marketing services to business-to-business technology vendors. It uses purchase intent data from its technology-focused websites to help tech vendors reach buyers actively researching relevant IT products and services.

TechTarget

TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. It also provides purchase-intent marketing and sales services for enterprise technology vendors; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. The company offers online services, including IT Deal Alert, including priority engine, qualified sales opportunities, deal data services; demand solutions, such as white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions comprise on-network, off-network, and microsites and related formats branding; custom content creation services; and BrightTALK platform that allows customers to create, host and promote webinars, virtual events, and video content. It also operates an integrated content platform that consists of a network of approximately 150 websites, and 1,080 webinars and virtual event channels that focus on a specific IT sector, such as storage, security, or networking. In addition, the company enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.

TechTarget, Inc.

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Eye on Tech

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TechTarget App Dev

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
 
TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. 

For more information, visit techtarget.com.

Polaris Partners

United Communications Group

We are pleased to announce that TechTarget has been recognized by Forrester in its recent research report "The Marketing And Sales Data Providers For B2B Landscape, Q4 2023"📍 

“Precise, actionable data is the lifeblood of TechTarget’s business. Our customers’ marketing and sales teams rely on it every day to power more intelligent decision making."  - Michael Cotoia, CEO, TechTarget

Learn more about this latest recognition and how our customers are leveraging TechTarget's unique and proprietary intent data to achieve significant outcomes: https://bit.ly/45EdlCM

Increase deal velocity and conversions with the industry's most powerful Prospect-Level Intent, available in TechTarget Priority Engine⚡ 

Learn more: https://bit.ly/3Ppi2eY

#data #sales #intentdata #b2b

Discover the power of evolving your demand gen strategy ✅ 

In this e-book, uncover key insights on how to overcome the challenges of transitioning away from MQLs & more! Download: https://bit.ly/3skgrOB

#DemandGen #MQLs #B2B #Marketing

In this new infographic from TechTarget and Enterprise Strategy Group learn what today’s buyer journey looks like, how different roles within the buying team engage with content, and tips for building a competitive advantage🏙️ 

Download it here: https://bit.ly/3Lm0C0S 
#TechBuyers #ContentEngagement

Huge congratulations to Claudia Wong from CrowdStrike APJ for winning TechTarget's 2023 APAC #ArcherAward for Digital Marketer of The Year!

For more on this year's Archer Awards, visit: https://bit.ly/48tXdqi 
#B2BLeadership #B2BMarketing

How can intent data uncover real opportunities?🚨 A major healthcare company recently confirmed a $500,000 tech purchase from one of TechTarget’s customers.

See how TechTarget’s Priority Engine™ can help you identify, influence and engage active buyers:https://bit.ly/3OMOOX8

How do you effectively evaluate the performance of your ABM program?

In this research brief, Forrester shares a process for selecting different classes of metrics to demonstrate the progress of an ABM program💥 

You’ll learn:
✅  How to align leaders around key ABM goals and metrics.
✅  The four classes of ABM measures to effectively evaluate performance.
✅  How to work with Marketing Operations to create relevant dashboards.

Download: https://bit.ly/3YR3MPv

"At the end of the day, when marketers are looking to intent data for insights, it's not the number of signals that matters most, it's the quality of the signals that will give you an advantage." - John A. Steinert, TechTarget 

In this valuable piece from Forbes TechTarget's CMO, John Steinert covers why it’s time for a return to quality over quantity when it comes to solutions and the insights they provide us with, particularly when it comes to intent data and the quality of the signals within that data ✅ https://bit.ly/46FlsA8

#b2bmarketing #intentdata

TechTarget’s Dara Such offers her expertise in MOI Global's latest survey, “Driving business impact in APAC for Account-Based Marketing.” ✅ 

Check out the report to see her thoughts on sales and marketing alignment and what the future holds for ABM in the region: https://bit.ly/3s9aWCx

#b2b #marketing #ABM #APAC

In today’s digital environment, webinars can be an incredibly powerful tool 🚨 In this e-book, uncover 3 critical areas of webinar lead generation and how teams can optimize performance to successfully contribute to and grow pipeline: https://bit.ly/3k7Q76p

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TechTarget

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