Versium is a data technology company that operates a LifeData™ predictive analytics scoring solution. Their technologies enable organizations to be more data-driven by powering solutions that help optimize consumer engagement, improve marketing efficiencies, and better understand, retain, and find new customers. Versium brings together disparate sets of observational data, comprised of over 300 billion real-life behavioral attributes, and combines them with an organization's existing enterprise data to provide actionable consumer intelligence and delivery of predictive scores.

Chris Matty

Steve Crosetti

Versium

LeadGenius provides a precision data platform aimed at enhancing go-to-market strategies through customized B2B data at scale. Their services include contact discovery, account intelligence, and data management to support businesses in targeting and engaging customers effectively.

LeadGenius

Harris Poll is a global market research and consulting firm that provides insights and digital tools. The firm is self-described as focusing on helping leaders refine their strategies and understand consumer needs.

Harris Poll

Ziff Davis is a digital media and internet company that operates multiple brands in the technology, shopping, entertainment, connectivity, health, martech, and cybersecurity sectors.

Ziff Davis

Versium is a data technology company that operates a powerful B2B2C identity graph which fuels marketing tools and services. Constantly speaking with marketers to understand their challenges, Versium continuously works to improve its products and services. Versium's goal is to help marketers increase campaign effectiveness, generate demand and re-engage customers, while being mindful of their current platforms.

Inspired by a poorly-targeted direct email campaign, Versium’s founders made it their mission to apply the power of data science and analytics to the abundance of data that marketing agencies and enterprises have to deal with today to improve their marketing ROI.

Combining their in-depth marketing knowledge with their love of bringing new technologies to life, they founded Versium to address some of the biggest pain points in marketing and sales — figuring out who is likely to buy, and who will never buy, so sales or marketing budgets can be spent wisely.

Prepare for a groundbreaking event unfolding tomorrow, December 5th, 2023, Tuesday, between 10-11 AM PST! 🚀 Join forces with our Co-Founder + CRO, Chris Matty, and AnnMarie Wills, CEO of Leverage Lab, as they share the strategies to: 

✨ Enhancing your data dynamics for Meta and LinkedIn. 
✨ Intensifying custom audience engagement with online mastery (aka audience data appends). 
✨ Assembling elite B2B teams and unleashing Meta's targeting prowess using IP2Domain tools and firmographic finesse. 

Secure your spot now: https://bit.ly/4a8nNX0 

#versium #versiumreach #leveragelab #webinar #b2b #marketing #meta #linkedin

Marketing Evolution Unveiled! From '90s roots to diverse trends today. 🔍 In the article by HubSpot, Versium is #16 on the list of 41: Personalized Marketing! Versium REACH transforms B2B/B2C targeting with personalized insights. Strike the perfect balance - consumers love personalization with knowingly shared data. Explore more 2023 trends:
https://bit.ly/46Lhi9k

#versium #versiumreach #hubspot #data #ai #datahygiene #adtech #salestech #martech #CDPs #customerdata #identityresolution #identitygraph

Learn how to optimize #AImodeling and #marketing performance via effective handling of inaccurate #data.
https://lnkd.in/g5Ai2_Dt 

Via Kevin Marcus, CTO, Versium

Get ready for a game-changer on December 5th, 2023, Tuesday, 10-11 AM PST! 🚀 Join forces with our Co-Founder + CRO, Chris Matty, and AnnMarie Wills, CEO of Leverage Lab. They're spilling the secrets to:

✨ Turbocharging your data for Meta and LinkedIn.
✨ Supercharging custom audience vibes with online wizardry (aka audience data appends).
✨ Crafting A-list B2B squads and unlocking Meta's targeting superpowers with IP2Domain tools and firmographic finesse.

Save your spot: https://bit.ly/3G96CXu

#versium #versiumreach #leveragelab #webinar #b2b #marketing #meta #linkedin

Another issue of #REACHRefresh! Versium's Highlights: Q3 Triumphs, October Celebrations, and Recognition in the Datarade 100! 🎉 Join the festivities with 2 Loons Distillery, a podcast collab w/ Indigo Slate, and an upcoming webinar collab w/ Datarade. 🚀 

#versium #newsletter #datarade #webinar #martech #salestech #adtech

🎁 This holiday season, supercharge your marketing strategy with Versium REACH—the award-winning data technology platform. Boost audience reach by up to 5X and engagement by up to 10X. 

Exclusive Cyber Monday Offer: Sign up for a one-year subscription between today, Nov 22 - Jan 1, and receive 15,000 FREE match credits—equivalent to 1 month free for tier 1 subscriptions! Grab the offer: https://bit.ly/3RjKnob

#versium #versiumreach #cybermonday

🎁 This holiday season, turbocharge your marketing strategy with Versium REACH—the award-winning data technology platform.

Exclusive Offer: Sign up for a one year subscription between, today, Nov 22 - Jan 1 and get 15,000 FREE match credits—equivalent to 1 month free for tier 1 subscriptions! 

Enhance audience reach by up to 5X and engagement by up to 10X. Accept the offer: https://bit.ly/46qWh3M

#versium #versiumreach #blackfriday

🚀 HubSpot highlights us in their latest article on email marketing best practices! Elevate your campaigns with GDPR compliance and learn why purchased lists without consent may impact performance. Dive into the insights and discover how #VersiumREACH, our #B2B marketing platform, empowers you to own your target audience data across various channels.

https://bit.ly/47HDKBg

#versium #hubspot #compliance #gdpr #digitalmarketing #martech #salestech #adtech

Metric
Company Name	Versium	LeadGenius	Harris Poll	Ziff Davis
Symbol
MSH ID	COM:VERSIUM	COM:LEADGENIUS	COM:THEHARRISPOLL	COM:ZIFFDAVIS
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Technology	Technology	Commercial & Professional Services	Consumer Services
Industry	Data Technology	Data Services	Market Research & Consulting	Digital Media
Country	US	US	US	US
Stage
Employee Count	29
Website	versium.com	leadgenius.com	theharrispoll.com	ziffdavis.com
LinkedIn	versium-inc		harris-poll
Founders

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Market Cap
Enterprise Value
Monthly Web Traffic				120.33K
Web Traffic Growth				0.65
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Raised Capital				650M

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COM:VERSIUM

Versium

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