Versium is a data technology company that operates a LifeData™ predictive analytics scoring solution. Their technologies enable organizations to be more data-driven by powering solutions that help optimize consumer engagement, improve marketing efficiencies, and better understand, retain, and find new customers. Versium brings together disparate sets of observational data, comprised of over 300 billion real-life behavioral attributes, and combines them with an organization's existing enterprise data to provide actionable consumer intelligence and delivery of predictive scores.

Versium

Versium is a data technology company that operates a powerful B2B2C identity graph which fuels marketing tools and services. Constantly speaking with marketers to understand their challenges, Versium continuously works to improve its products and services. Versium's goal is to help marketers increase campaign effectiveness, generate demand and re-engage customers, while being mindful of their current platforms.

Inspired by a poorly-targeted direct email campaign, Versium’s founders made it their mission to apply the power of data science and analytics to the abundance of data that marketing agencies and enterprises have to deal with today to improve their marketing ROI.

Combining their in-depth marketing knowledge with their love of bringing new technologies to life, they founded Versium to address some of the biggest pain points in marketing and sales — figuring out who is likely to buy, and who will never buy, so sales or marketing budgets can be spent wisely.

Prepare for a groundbreaking event unfolding tomorrow, December 5th, 2023, Tuesday, between 10-11 AM PST! 🚀 Join forces with our Co-Founder + CRO, Chris Matty, and AnnMarie Wills, CEO of Leverage Lab, as they share the strategies to: 

✨ Enhancing your data dynamics for Meta and LinkedIn. 
✨ Intensifying custom audience engagement with online mastery (aka audience data appends). 
✨ Assembling elite B2B teams and unleashing Meta's targeting prowess using IP2Domain tools and firmographic finesse. 

Secure your spot now: https://bit.ly/4a8nNX0 

#versium #versiumreach #leveragelab #webinar #b2b #marketing #meta #linkedin

Marketing Evolution Unveiled! From '90s roots to diverse trends today. 🔍 In the article by HubSpot, Versium is #16 on the list of 41: Personalized Marketing! Versium REACH transforms B2B/B2C targeting with personalized insights. Strike the perfect balance - consumers love personalization with knowingly shared data. Explore more 2023 trends:
https://bit.ly/46Lhi9k

#versium #versiumreach #hubspot #data #ai #datahygiene #adtech #salestech #martech #CDPs #customerdata #identityresolution #identitygraph

Learn how to optimize #AImodeling and #marketing performance via effective handling of inaccurate #data.
https://lnkd.in/g5Ai2_Dt 

Via Kevin Marcus, CTO, Versium

Get ready for a game-changer on December 5th, 2023, Tuesday, 10-11 AM PST! 🚀 Join forces with our Co-Founder + CRO, Chris Matty, and AnnMarie Wills, CEO of Leverage Lab. They're spilling the secrets to:

✨ Turbocharging your data for Meta and LinkedIn.
✨ Supercharging custom audience vibes with online wizardry (aka audience data appends).
✨ Crafting A-list B2B squads and unlocking Meta's targeting superpowers with IP2Domain tools and firmographic finesse.

Save your spot: https://bit.ly/3G96CXu

#versium #versiumreach #leveragelab #webinar #b2b #marketing #meta #linkedin

Another issue of #REACHRefresh! Versium's Highlights: Q3 Triumphs, October Celebrations, and Recognition in the Datarade 100! 🎉 Join the festivities with 2 Loons Distillery, a podcast collab w/ Indigo Slate, and an upcoming webinar collab w/ Datarade. 🚀 

#versium #newsletter #datarade #webinar #martech #salestech #adtech

🎁 This holiday season, supercharge your marketing strategy with Versium REACH—the award-winning data technology platform. Boost audience reach by up to 5X and engagement by up to 10X. 

Exclusive Cyber Monday Offer: Sign up for a one-year subscription between today, Nov 22 - Jan 1, and receive 15,000 FREE match credits—equivalent to 1 month free for tier 1 subscriptions! Grab the offer: https://bit.ly/3RjKnob

#versium #versiumreach #cybermonday

🎁 This holiday season, turbocharge your marketing strategy with Versium REACH—the award-winning data technology platform.

Exclusive Offer: Sign up for a one year subscription between, today, Nov 22 - Jan 1 and get 15,000 FREE match credits—equivalent to 1 month free for tier 1 subscriptions! 

Enhance audience reach by up to 5X and engagement by up to 10X. Accept the offer: https://bit.ly/46qWh3M

#versium #versiumreach #blackfriday

🚀 HubSpot highlights us in their latest article on email marketing best practices! Elevate your campaigns with GDPR compliance and learn why purchased lists without consent may impact performance. Dive into the insights and discover how #VersiumREACH, our #B2B marketing platform, empowers you to own your target audience data across various channels.

https://bit.ly/47HDKBg

#versium #hubspot #compliance #gdpr #digitalmarketing #martech #salestech #adtech

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