Weetabix is a manufacturer of cereals, known for producing a range of cereal products including Weetabix, Oatibix, and Alpen. The company has been making cereals for over 85 years.

Weetabix

Puratos develops innovative ingredients and solutions for bakers, patissiers, and chocolatiers around the world.

Henri Groot

Puratos

Food and Beverage Services

Post Holdings

Weetabix | 39,075 followers on LinkedIn. We are Weetabix. Home to the UK’s favourite breakfast cereal and muesli (Alpen), and a brilliant Drinks business. 

Our purpose is to help people live better lives by providing better breakfasts.

Susan Gonyea

D365 / WMS / IPaaS Solution Architect

Ian Wheaton

Head of Sales - Weetabix

Simon Walker

Christopher Wrigglesworth

WEETABIX CAREER STORIES - SAM PRICE We recently sat down with our new Talent Acquisition Advisor, Sam Price , to hear about his journey to Weetabix and what excites him most about his role. A huge thank you to Sam for his time! Interested in a career with Weetabix? Check out: https://lnkd.in/gTZhD-Sm #Weetabix #Careers #WeetabixCareerStories

WORLD VEGAN DAY 🌱 Did you know, today is World Vegan Day? We've put together a list of all of our cereal that is suitable for vegans: · Weetabix Original · Weetabix Organic · Weetabix Golden Syrup · Weetabix Chocolate · Weetabix Banana · Weetabix Protein · Oatibix · Oatibix Flakes ...Enjoy! #WorldVeganDay #HaveYouHadYours

Last week we were thrilled to welcome Mike Reader MP and Rosie Wrighting MP, along with Harry Cobbold from The Food and Drink Federation ! Weetabix has been fuelling families worldwide for over 90 years in over 90 countries but that doesn’t mean we’re not proudly local and during the visit we were able to share how we’re providing quality jobs across our sites on Northamptonshire. One focus of the tour was our commitment to investment and sustainability. From achieving 100% recyclable packaging to investing in technologies that reduce our carbon footprint, we’re committed to setting a positive example in British manufacturing. We’re also passionate about supporting local farmers, with all whole-grain wheat for Weetabix Original sourced from within 50 miles, strengthening the local community's economy and doing our part in reducing food miles. Thank you to Mike, Rosie, and Harry for visiting and for championing British businesses like ours! #MadeInNorthants #Weetabix #BritishManufacturing #Sustainability #BackingBritishBusiness #LocalEconomy

GroceryAid Mixed Charity Netball Tournament 2024 🌈 On October 25th we led the event team of colleagues from multiple businesses to deliver the first GroceryAid Mixed Charity Netball Tournament at Oundle School Sports Centre. With 14 teams competing, from seasoned players to newcomers, it was amazing to see so many people experience netball—some for the first time in years! Huge thanks to Amy and Vanessa from England Netball for supporting us with match balls and tickets, and to Gen from Netball Players Association , who arranged for the brilliant Ella Clark to attend! ⭐️ Our dedicated umpires, led by Debbie Edwards, all did a fantastic job to ensure the event ran smoothly. Special shoutout to Oundle School for their support, especially the catering team for the wonderful cakes! Finally, big thanks to Madeleine-Joséphine Rainert for leading this event as part of the GroceryAid Awareness Network. Here’s to more tournaments like this! 🌟 #GroceryAid #CharityNetball #CommunitySupport #Teamwork #Netball

Fun Fact: Did you know we generate 75% of the electricity for our factory in our on-site power plant? 🌎 It’s not just our wheat that's locally sourced! #Sustainability #Weetabix

What an unforgettable night! 🥂 The Weetabix Northamptonshire Food & Drink Awards 2024 was a huge success, and we couldn't be prouder of our 93 amazing finalists. It was an evening filled with celebration, community spirit, and recognition of the incredible local talent that makes Northamptonshire’s food and drink scene truly exceptional. Thank you to everyone who made this night possible and to the Royal and Derngate for hosting such a fantastic event! Check out some highlights from the awards ceremony below. 📸 #WeetabixAwards #NorthantsFoodAwards #NWFDA2024 #LocalHeroes #FoodAndDrinkAwards #CelebratingExcellence #CommunitySpirit

Tonight’s the night 🏆✨ We’re thrilled to be hosting the Weetabix Northamptonshire Food & Drink Awards tonight at the Royal and Derngate! Now in its 16th year, this event celebrates the outstanding talent in our local food and drink community. We have 19 categories to celebrate, congratulating 93 finalists for the remarkable work they've pulled off this year. Stay tuned to meet our winners! #WeetabixAwards #NorthantsFoodAwards #NWFDA2024 #LocalHeroes #FoodAndDrinkAwards

A warm welcome to our newest team members! We're thrilled to introduce our new starters to the Weetabix family, including Luis, our IT apprentice, Sam, joining the talent team, and Aiden, who’s here on a 6-month placement with the MDS programme, working in capacity and capability. We look forward to supporting their growth as they embark on this journey and help us make a difference at Weetabix! #Careers #Welcome

Weetabix Women in Engineering Day 2024! On the 11th of October, Weetabix had the pleasure of welcoming Year 10 students from Kettering Buccleuch Academy to site for the Weetabix Women in Engineering Day. The event shined a spotlight on the exciting world of engineering, offering students insights into our brand, engineering careers, and our early careers programmes. We are committed to nurturing the next generation of engineers and showcasing the diverse opportunities within Weetabix. A big thank you to all the students and staff who made this day such a success! #WomenInEngineering #STEM #WeetabixCareers #FutureEngineers #Earlycareers

WEETAVAULT - WORLD PORRIDGE DAY For World Porridge Day, the Weetavault was always going to bring up a Ready brek treat from yesteryear. Back in 2019, this 20 second campaign heated our home and imaginations with what a bowl of Ready brek can do. The film starts with quick clips of a man happily tucking into his Ready brek before sitting at a frozen bus stop. As he waits for the bus, those next to him are taken by the warm glow that surrounds him, noticing the heat the appears to be coming off of him. The pair comically get closer to the man to share his warmth, before the advert ends with the caption "Ready brek - Central Heating For Everyone". Do you remember when feeling toasty when this came on our screens? Tell us what else you'd like to see emerge from our Weetavault! #Weetavault #Readybrek #WorldPorridgeDay

Metric
Company Name	Weetabix	Puratos
Symbol
MSH ID	COM:WEETABIX	COM:PURATOS
Market	PRIVATE	PRIVATE
Sector	Consumer Goods	Consumer Goods
Industry	Food & Beverage	Food & Beverage
Country	GB	BE
Stage
Employee Count		5.00K
Website	weetabix.com	puratos.com
LinkedIn	weetabix	puratos
Founders

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WEET

COM:WEETABIX

Weetabix

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