Opal offers a marketing planning platform aimed at enhancing collaboration among teams and connecting strategy to execution. It provides tools for project management, content marketing, and communication management.

Opal

Opal is the planning platform built for marketers to plan, create & calendar their content. Marketing and communications teams that trust Opal experience tight alignment, high levels of efficiency, and the ability to see their work through the eyes of their customers.

Learn how Opal drives results for best-in-class brands like Starbucks, Target, Activision, GM, and countless others at workwithopal.com.

Portland Seed Fund

Oregon Venture Fund

Madrona

MMC Ventures

Seven Peaks Ventures

InterWest Partners

Accel

Bossanova Investimentos

Whether you've been following our socials or talking to our team in the field, you know that our Campaign Planner is making waves. 

This first-to-market product reinvents the strategic planning experience for marketing and comms leaders... 

Now, we're going point-by-point and highlighting the features that make Campaign Planner so unique:

https://lnkd.in/dM67xQ2y

In just 3 weeks, the content detectives are coming back to explore more content cold cases and red hot viral hits! 

Join Rebecca Dolan (Director, Organic Content & Engagement, Digital Marketing at SAP Concur) and Lee Dussinger (Senior Content & Product Marketer at Opal) as they dig into a wide range of content.

This tongue-in-cheek content review will highlight actionable evidence of what to avoid in B2B content – and what tactics to adopt today.

Key Details:

🕵️ Date: Thursday, 10/17
🕵️ Time: 11 AM PST
🕵️ Sign-up: https://lnkd.in/ezZSaqsX

🔵 Opal's Campaign Planner waitlist is now OPEN 🔵

That means you can be first in line to ditch the old way of marketing planning and experience the future...

Opal's Campaign Planner is already redefining the way our customers plan their strategies. We're going to make it available to EVERYONE in just a few months. 

By signing up for our waitlist, you secure your spot in line for our public launch! 

Learn more & save your spot: 

https://lnkd.in/gEj2YGPb

A content calendar is the staple of any team that brings a message to the market. In 2024, the market for calendars is overflowing with options.

We're exploring the 8 cardinal traits that separate the best calendars from the rest of the pack...

https://lnkd.in/edKpumyS

Our hottest webinar of last year is back with a sequel: Content Crimes 2...

Like all sequels, it's bigger, better & chock full of puns! 

The content detectives have returned to look at an even wider range of content - from social, to email, to blogs & more! 

This tongue-in-cheek content review will highlight actionable evidence of what to avoid in B2B content – and what tactics to adopt today.

Key Details:

🕵️ Date: Thursday, 10/17
🕵️ Time: 11 AM PST
🕵️ Sign-up: https://lnkd.in/ezZSaqsX

Another sneak peek into our 2024 Social Trends Report...

Social marketers moved away from Twitter/X in a big way this year, causing a 44% drop in content created...

However, it wasn't necessarily because of Threads, which accounted 
for just 2% of social content created by brands — dimming its 
reputation as a “Twitter killer”.

Want more insights like this?
 
👇 Download the full report 👇

https://lnkd.in/enJd_uQM

🔵 Opal's Campaign Planner waitlist is now OPEN 🔵

Opal's Campaign Planner is already redefining the way our customers plan their marketing strategies...

We're going to make it available to EVERYONE in just a few months. 

You have the chance to be the among the first to try it! 

By signing up for our waitlist, you secure your spot in line for our public launch! 

Learn more & sign up right here:   

https://lnkd.in/gEj2YGPb

We want to to hear from you: how eager are you to be among the first in line to try new software?

Recycling your best social content is a tried-and-true way to publish more great content in less time...

Opal makes identifying and re-using your best content even easier. Customers say they recycle approximately 40% more content when using Opal! 

While leveraging Opal is the best way to repurpose social content, here are proven tips and tricks that ANYONE can use:

https://lnkd.in/gtZ7P3E5

Thank you to The Millennium Alliance for hosting our CEO, George Huff, on this week's podcast episode as we dive into how to revolutionize your marketing alignment strategy.


Catch the full episode here:

https://lnkd.in/gZJZWBeB

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Vice President & General Manager

Adam Kuznia

Vice President Finance & Operations

Jessica Carver

Vice President of Marketing

Sol Weinreich

Vice President of Sales

Travis Drobbin

Director, Cloud and Technical Operations

Adam Luckey

Engineering

Marketing and Product

Emma Paul

Director of Marketing

Erynn Baird

Indranil Banerjee

Finance and Administration

Jamie McKinstry

Steve Giannini

Arun Mathew

Dino Vendetti

Dylan Boyd

Matt Oxley

George Huff

Co-founder and Chief Innovation Officer

David Gorman

SVP of Product and Co-founder

President and Co-founder

Sean Parent

Technical Product Manager

Matt Polzin

Senior Software Engineer

Kelsey Brogan

Strategic Product Advisor

Software Companies (Top 10K)

United States Cloud Infrastructure Companies

Internet Companies With More Than 50 Employees (Top 10K)

Internet Companies (Top 10K)

Opal is a marketing collaboration platform for modern marketing teams. Working in Opal helps teams align on strategy, create campaigns with confidence, streamline the reviews process, improve the facilitation of content, and seamlessly integrate with a team’s preferred distribution method. The Opal Platform tears down silos, reduces complexity, and connects teams across the enterprise for winning results. 

It was founded in 2011 and is headquartered in Portland, Oregon.

Venture Round - OPAL

Series B - OPAL

Series A - OPAL

Seed Round - OPAL

Advertising, Business and Retail Services

Portland

Oregon

United States

North America

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