Opal is the planning platform built for marketers to plan, create & calendar their content. Marketing and communications teams that trust Opal experience tight alignment, high levels of efficiency, and the ability to see their work through the eyes of their customers.

Learn how Opal drives results for best-in-class brands like Starbucks, Target, Activision, GM, and countless others at workwithopal.com.

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Opal

For the first time, we're making our popular Opal Showcase webinar available to the public... 

Join us this Thursday at 10 AM PDT to explore the new features that unlock project management in Opal – and see how early adopters are doing it!

Session highlights:

🔵 A marketing project management use case - 100% in Opal
🔵 Cutting campaign creation time in half
🔵 Assigning content & communicating project status
🔵 Unexpected uses for Opal AI
🔵 Answering YOUR questions

Register right here: 

https://lnkd.in/eKBpMnQF

Opal is bringing our original Forrester research to the readers of Ad Age...

We're highlighting the 7 most essential points that you need to know and exploring how these ideas play out in real-world marketing organizations! 

Read the full story right here: 

https://lnkd.in/g2wisqni

Last Thursday, Opal and the top marketers in Chicago gathered for a one-of-a kind meet up at the Chicago Field Museum! 

The 40-foot long T-Rex - affectionately nicknamed "Sue" - wasn't the most noteworthy part of the evening, though. 

The conversation was! 

When you bring passionate marketers together, they'll share their thoughts and feelings on the state of the industry - no holding back. 

These were a few of the most exciting "Hot Takes" from the event:

🔵 The line between storytelling and lying in marketing. For example, athletic wear marketing suggests that you’re going to be faster if you wear a certain legging...

🔵 Consumers who can’t afford to speak with their wallets

🔵 Does a person make a brand/product? For example, if you buy a Tesla, do you support what Elon says and does?

Read the full event recap - and see what's next for our popular Brand Futures event series: 

https://lnkd.in/eZPgxNXp

Thank you to everyone who attended Brand Futures Chicago last week! 

We were so excited for the opportunity to have incredible brands like Google, Boeing, Square, Motorola, Solutions, Ulta, Starbucks, and countless others in attendance! 

While Sue the Dinosaur was quite a centerpiece, the true showstopper was our "Hot Takes" session. Led by Alyx Wynn, Director of Marketing at U.S. Soccer Federation, and Opal Head of Growth Katie Pocklington, the marketing leaders in attendance shared their candid and fascinating perspectives on a variety of industry topics!  

These were a handful of the most intriguing conversations of the night: 

🔵 Does the person make the brand? For example, if you support Tesla, do you support Elon's values? 

🔵 Should you let consumers drive the course of your business based on what fads they’re following now?

🔵 When does the line between story telling and lying get crossed in brand messaging?

Stay tuned to our social to see more pictures and to read the full recap!

To all the Atlanta-based marketers in our network, we'd like to invite you to a can't-miss event: Brand Futures Atlanta!

Join your peers from top brands for an evening of conversation and cocktails – hosted by Opal CEO George Huff. As always, the guest list is limited, so please register ASAP.

- Date: Thursday, November 9, 2023
- Time: 6:00 pm – 9:00 pm EST
- Location: The College Football Hall of Fame
- Address: 250 Marietta St NW, Atlanta, GA 30313
- Get More Details: 👇

https://lnkd.in/ef2Z_tNg

Want an inside look at what REALLY matters to marketing leaders? 

You still have time to register for Opal's webinar with Forrester... 

📅 Date: October 4th (today)
🕐 Time: 1 PM EST

We're digging into our original survey data and highlighting the first-hand experiences of how top marketers work. 

Learn more & save your spot here: 

https://lnkd.in/dCbyFURz

#forrester #marketingwebinar #marketingresearch

Opal is bringing original Forrester research to the readers of Marketing Dive! 

Together, we're using data to illuminate the challenges that marketing leaders face in 2023. We're highlighting pain points, the pitfalls that happen when you don't address them, and how leaders can solve them!

Read the full story right here: 

https://lnkd.in/dNCQf4y9

We're incredibly grateful to have been recognized as a top ten workplace by The Oregonian for the second year in a row! 

Building a culture where every employee feels valued is a paramount mission of ours. We see the fruits of the culture we have built every day – but receiving external validation is wonderful, too!  

The Oregonian award in particular is meaningful because it comes directly from our teams - via a confidential survey. 

https://lnkd.in/gwEitjMu

❌ AI is coming for my job ❌ 


✅ AI is supercharging me at work ✅


Check out this short video to see how Opal's AI features are helping marketers across many leading brands work waayyyyy more efficiently




#AI #marketing #contentmarketing

Kendall Shepherd thank you for organizing a fantastic event for Hispanic Heritage Month!

Opal is a planning platform built for marketers to plan, create, and calendar their content. It helps marketing and communications teams align their strategies, improve efficiency, and gain customer perspective.

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