Opal offers a marketing planning platform aimed at enhancing collaboration among teams and connecting strategy to execution. It provides tools for project management, content marketing, and communication management.

Matt Oxley

George Huff

David Gorman

Lim Ming Wang

Steve Giannini

Opal

Buffer provides social media management tools for businesses and individuals to plan, publish, and analyze their content across various social media platforms.

Buffer

Stirista provides advanced data onboarding and attribution solutions, focusing on helping clients acquire and retain customers through data-driven marketing strategies. self-described as the only company that combines data, email, and digital execution.

Stirista

intro provides tailored talent solutions for recruitment, focusing on a personalized approach to talent acquisition and rigorous candidate vetting.

intro

Opal is the planning platform built for marketers to plan, create & calendar their content. Marketing and communications teams that trust Opal experience tight alignment, high levels of efficiency, and the ability to see their work through the eyes of their customers.

Learn how Opal drives results for best-in-class brands like Starbucks, Target, Activision, GM, and countless others at workwithopal.com.

Portland Seed Fund

Oregon Venture Fund

Madrona

MMC Ventures

Seven Peaks Ventures

InterWest Partners

Accel

Bossanova Investimentos

Whether you've been following our socials or talking to our team in the field, you know that our Campaign Planner is making waves. 

This first-to-market product reinvents the strategic planning experience for marketing and comms leaders... 

Now, we're going point-by-point and highlighting the features that make Campaign Planner so unique:

https://lnkd.in/dM67xQ2y

In just 3 weeks, the content detectives are coming back to explore more content cold cases and red hot viral hits! 

Join Rebecca Dolan (Director, Organic Content & Engagement, Digital Marketing at SAP Concur) and Lee Dussinger (Senior Content & Product Marketer at Opal) as they dig into a wide range of content.

This tongue-in-cheek content review will highlight actionable evidence of what to avoid in B2B content – and what tactics to adopt today.

Key Details:

🕵️ Date: Thursday, 10/17
🕵️ Time: 11 AM PST
🕵️ Sign-up: https://lnkd.in/ezZSaqsX

🔵 Opal's Campaign Planner waitlist is now OPEN 🔵

That means you can be first in line to ditch the old way of marketing planning and experience the future...

Opal's Campaign Planner is already redefining the way our customers plan their strategies. We're going to make it available to EVERYONE in just a few months. 

By signing up for our waitlist, you secure your spot in line for our public launch! 

Learn more & save your spot: 

https://lnkd.in/gEj2YGPb

A content calendar is the staple of any team that brings a message to the market. In 2024, the market for calendars is overflowing with options.

We're exploring the 8 cardinal traits that separate the best calendars from the rest of the pack...

https://lnkd.in/edKpumyS

Our hottest webinar of last year is back with a sequel: Content Crimes 2...

Like all sequels, it's bigger, better & chock full of puns! 

The content detectives have returned to look at an even wider range of content - from social, to email, to blogs & more! 

This tongue-in-cheek content review will highlight actionable evidence of what to avoid in B2B content – and what tactics to adopt today.

Key Details:

🕵️ Date: Thursday, 10/17
🕵️ Time: 11 AM PST
🕵️ Sign-up: https://lnkd.in/ezZSaqsX

Another sneak peek into our 2024 Social Trends Report...

Social marketers moved away from Twitter/X in a big way this year, causing a 44% drop in content created...

However, it wasn't necessarily because of Threads, which accounted 
for just 2% of social content created by brands — dimming its 
reputation as a “Twitter killer”.

Want more insights like this?
 
👇 Download the full report 👇

https://lnkd.in/enJd_uQM

🔵 Opal's Campaign Planner waitlist is now OPEN 🔵

Opal's Campaign Planner is already redefining the way our customers plan their marketing strategies...

We're going to make it available to EVERYONE in just a few months. 

You have the chance to be the among the first to try it! 

By signing up for our waitlist, you secure your spot in line for our public launch! 

Learn more & sign up right here:   

https://lnkd.in/gEj2YGPb

We want to to hear from you: how eager are you to be among the first in line to try new software?

Recycling your best social content is a tried-and-true way to publish more great content in less time...

Opal makes identifying and re-using your best content even easier. Customers say they recycle approximately 40% more content when using Opal! 

While leveraging Opal is the best way to repurpose social content, here are proven tips and tricks that ANYONE can use:

https://lnkd.in/gtZ7P3E5

Thank you to The Millennium Alliance for hosting our CEO, George Huff, on this week's podcast episode as we dive into how to revolutionize your marketing alignment strategy.


Catch the full episode here:

https://lnkd.in/gZJZWBeB

Metric
Company Name	Opal	Buffer	Stirista	intro
Symbol
MSH ID	COM:WORKWITHOPAL	COM:BUFFER	COM:STIRISTA	COM:WITHINTRO
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Technology	Technology	Commercial & Professional Services	Commercial & Professional Services
Industry	Marketing Technology	Social Media Marketing	Marketing & Advertising	Human Resources
Country	US	US	US	UK
Stage	Venture Round			Seed
Employee Count	129	210
Website	workwithopal.com	buffer.com	stirista.com	withintro.com
LinkedIn	opal-software	bufferapp
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic	1.03K	133.07K
Web Traffic Growth	0.52	-0.47
Valuation
Raised Capital		10M

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Operating Profit Margin
EBITDA Margin
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Return on Equity
Return on Assets
Return on Capital Employed

COM:WORKWITHOPAL

Opal

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