Zappar provides augmented reality (AR) solutions and tools for creating immersive experiences. The company focuses on developing software, hardware, and creative services in the XR (extended reality) space, including AR, VR, and WebXR.

Zappar

Zappar | 8,156 followers on LinkedIn. Enhancing and assisting the human experience. | Founded in 2011, Zappar is a pioneering UK technology company focused on enhancing and assisting the human experience through cutting-edge computer vision to deliver greater immersion, interaction and accessibility.

Zappar’s ecosystem includes; Zapworks, a complete XR platform for deploying rich 3D experiences to the web, including AR, VR and WebXR across handsets and headsets, Zapbox, the world’s most affordable mixed reality headset and Studio Z, an award-winning immersive production studio, delivering best-in-class campaigns across Web3D, AR, VR and WebXR, DOOH and mobile games.

More recently, Zappar launched Zapvision to make access to information on product packaging a basic human right by providing brands with a single Accessible QR code solution.

Stephen Shaw

Immersive and spatial computing strategy expert

Martin Stahel

Commercial Director - Spatial Computing / AR, VR. XR, Extended Reality, AI / SaaS for Marketing, Learning & Development, CPG, Design, Advertising…

Antony Mures

COO @ Zappar | Powering the immersive web

Max Dawes

Meet Mattercraft’s New Asset Browser 👀 It's now even easier to source the perfect assets for your Mattercraft projects, with our new Asset Browser you can explore and import a wide variety of assets—all without leaving the platform. With integrations with PolyHaven, The Base Mesh and Pixabay, there is a wealth of 3D models, textures, avatars, images, videos, and audio clips at your fingertips. #webXR #Mattercraft

Seeing the World Differently, Introducing RNIB Eyeware A joint project with Zappar’s Studio Z team and RNIB (Royal National Institute of Blind People), the RNIB Eyeware product is a powerful, immersive app that gives users a glimpse into the world through the eyes of people with visual impairments. RNIB Eyeware is designed to do more than educate; it’s a tool to build understanding for caregivers, designers, brand managers and anyone working on inclusive products, services, or spaces. With RNIB Eyeware you can experience: 1️⃣ Eye Condition Simulations 2️⃣ Immersive 360° Scenarios 3️⃣ Interactive Tasks 4️⃣ Educational Insights and Personal Stories Find out more about the Eyeware project and how you can get started here ➡️ https://lnkd.in/eGRVYxHZ

How to publish & share your face filters on the web and social apps 👀 Watch the final part of our Mattercraft face filter tutorial series, where we dive into: ✅ Publishing your WebAR project to the web. ✅ Using QR codes and deep links for seamless sharing. ✅ Embedding your experiences into platforms like TikTok and Instagram to maximize reach. 💡 Discover how to create shareable links that allow users to experience your project directly within social apps—no extra steps or downloads required! Plus, learn how to make real-time updates to your project and ensure your audience always sees the latest version. 👉 Watch the tutorial series [ https://lnkd.in/e_U2HjsF ] #WebAR #AugmentedReality #Mattercraft

Did you know that 2 out of 3 people have little to no idea what it’s like to experience sight loss? It’s something most of us take for granted, but for those with visual impairments, daily life can be a unique challenge. To help address this awareness gap, we've been working closely with the incredible team at The Royal National Institute of Blind People ( RNIB ) to create an immersive app designed to give users a glimpse into the everyday experiences of people living with sight loss. Launched on Wednesday, the app is called Eyeware and it's available to download now. Whether you’re a caregiver, healthcare professional, designer, brand manager or simply curious, this app offers a powerful, empathetic experience of what life can be like for people who are blind or have low vision. Through realistic simulations, Eyeware represents ten of the most common eye conditions, giving users an idea of how these affect everyday life. With 360° videos, the app lets you observe familiar situations from a viewpoint altered by visual impairment. You can try out common tasks while adjusting for different levels of sight loss, revealing the real-world challenges faced by individuals with sight loss every day. Beyond just simulations, RNIB Eyeware also includes powerful, real-life stories from individuals living with sight loss. Their personal accounts offer unique insights that deepen our understanding of the impact of sight loss on daily life. For anyone designing products, services, or spaces this experience is a chance to see first-hand the importance of adopting accessible design principles from the get-go. Conceived by the RNIB, this app prioritises accuracy, respect, and authenticity, offering an immersive and informative journey into sight loss. I know for the team at Zappar it’s been an incredible project to be involved in developing and we’re excited to get it into as many people’s hands as possible. For anyone interested, I’ll share the link in the comments. A final thank you to the RNIB for bringing us on this journey. #Accessibility #Inclusion #SeeDifferently

Caspar Thykier

Take a deep dive into Creative Director and XR Storyteller, Adriana Vecchioli Mattercraft project "Stop and Smell the Roses." 🌷 From the inspiration behind the project to the technical steps of bringing it to life, Adriana explains how AR can turn the mundane into something extraordinary and how she used Mattercraft to create an experience that invites users to slow down and appreciate the world around them, blending physical and digital worlds in an unforgettable way. 🔍 Find out: 1️⃣ How AR can transform simple ideas into impactful experiences 2️⃣ Tips for building immersive content with Mattercraft 3️⃣ Insights on blending creativity and technology to engage audiences Check out the blog for a behind-the-scenes look! 👇 https://lnkd.in/eU4-PNMJ #AugmentedReality #WebAR

🌐 Why WebAR is a Game-Changer for Location-Based Experiences 🌐 Imagine delivering a powerful, location-based AR experience to your audience—all without requiring them to download an app: 📲 Instant Access, No App Downloads – Users can scan a QR code or click a link to jump straight into the experience, eliminating the need to visit an app store, find your app, download, and wait to install. With WebAR, they’re in—fast and friction-free. 📁 No Storage Concerns – WebAR doesn’t take up precious storage space on their devices, and users don’t need to keep the app on their screens. They can save the experience as a simple bookmark or add it to their launcher in Safari or Chrome if they want. 💡 Flexible and Accessible – This instant, web-based access means your audience can engage with your content in moments that matter, without hesitation or delay. From a conference or retail store to a training facility or public square, WebAR simplifies access like never before. Want to learn more? Check out our latest webinar with Immersal [Link in comments below ⬇️ ] #WebAR #LocationBasedAR

To honour Remembrance Sunday, we wanted to use our new Immersal integration to create a simple digital tribute at the Chiswick War Memorial. The experience uses location-based AR to map the space and then track virtual poppies to the memorial, inviting a moment of quiet reflection on the lives given in service. We hope that the experience provides a small but meaningful way for people to pause and connect with history, blending the past with the present through digital storytelling. London locals – check the comments for the link to experience it firsthand.

David Mather

🚀 Our latest webinar is now live! We teamed up with Immersal to showcase why the seamless integration between Mattercraft and Immersal 's Visual Positioning System (VPS), is a match made in AR heaven - opening up incredible new possibilities for location-based AR. ✨ Seamless Mapping with Immersal: See how easy it is to create spatial maps for AR in any environment, from stores to entire cities. ✨ Fast Content Creation in Mattercraft: Within minutes, you can anchor 3D content, add interactive elements, and make experiences instantly accessible via web browsers. ✨ Precision & Flexibility: Immersal’s VPS and Mattercraft enable content that stays perfectly positioned—even in complex, large-scale environments. Ready to explore what’s possible with WebAR? 🌐 Watch the full session 👉 https://lnkd.in/eWt4Naed #WebAR #AugmentedReality #Immersal #Mattercraft

🚨 Last Call! Join us today for our webinar, Transforming Location-Based AR Experiences Through the Web, at 4 PM UK time. Discover how to create powerful location-based AR using the web with insights from Connell Gauld and May Hertonen . Don't miss out, register now to secure your spot 👉 https://lnkd.in/eWt4Naed #webXR #VPS #Mattercraft Immersal

Join Connell Gauld , CTO at Zappar, and May Hertonen , Head of Developers Community at Immersal on Wednesday 6th November to celebrate the launch of our partnership with Immersal. We'll be exploring how web-based technologies are revolutionising location-based AR experiences, making them more accessible and scalable than ever before. Save your seat ➡️ https://lnkd.in/eWt4Naed #webXR #VPS

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