Gong is a revenue intelligence platform that helps companies power their revenue workflows.

Gong

Gong Product and R&D

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. Thousands of companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. 

NextWorld Capital

Wing Venture Capital

Norwest Venture Partners

Index Ventures

Coatue

Salesforce Ventures

Thrive Capital

Tiger Global Management

Franklin Templeton

Sequoia Capital

INTRODUCING AI-POWERED SALES EXCELLENCE

Meet Gong’s three *new* AI capabilities—

Designed to bridge the gap between strategy and execution.

✨ Assessment Tools for AI Smart Trackers 
✨ AI Methodology Playbooks 
✨ AI Scorecard Suggestions 

Now you’ll have access to trustworthy insights you need to know:

Who’s adopting. What’s landing. Where growth is possible. 

Learn more here: https://lnkd.in/gJWUTP8D

TOTALLY BEEN THERE

You’re in the middle of a discovery call and your buyer blurts out:

Can you just show me the product?

Ouch.

Here’s why it happened:

Your question didn’t align with your prospect’s stage in the buyer’s journey.

Most salespeople are trained to start by diagnosing a buyer’s problems.

But that only works if your buyer is in the first two stages of that funnel, when they are thinking through the problem.

If your buyer is past that stage…

Asking about problems isn’t the right move.

It creates friction and irritates the buyer.

A better starting question is: What are you hoping to achieve with X solution?

That question matches the buyer’s stage in their journey.

Make sure your questions do the same.

5 SIMPLE STEPS

To forecast successfully.

We built an entire guide that breaks down each step so you can forecast with confidence.

Grab it here: https://lnkd.in/gWingnbY

80% OF DATA IS UNSTRUCTURED

Here’s what we mean:

Data exists across different systems, locations, and sometimes, formats and versions.

Emails between customers and sales reps. Feedback in spreadsheets. Call notes on a shared doc.  

(Chaotic. 😵‍💫) 

We all know AI can help, but how do you actually get started?

1. Get the data right.

Data lives beyond the obvious places, and often without business context. But without access to this data, any analysis will be incomplete.

2. Translate unstructured data into structured data.

Even the simplest business questions start with correlating discrete, structured values.

3. Know that LLMs won't perform magic.

They’re not built for classification tasks, which are the mechanism for converting unstructured data to discrete values.

Gong CPO and co-founder Eilon Reshef shares his tips on how to unlock business value from your data today in the latest publication of The Edge. 

Check it out here: https://lnkd.in/gfpXF_sf

TEAMS WIN CHAMPIONSHIPS

Sales isn’t a solo mission – it’s a team sport.

Team selling means weaving multiple people from your org into the sales conversations.

Think: sales engineers, sales leadership, and success managers.

Because here’s the thing: Adding ONE more person from your org to sales calls DOUBLES your chances of reaching closed-won.

DOUBLES (!!!)

Guess teamwork really does make the deal work.

TAKE THIS EXPERT ADVICE

From Brian LaManna, Gong AE and 5x Presidents Club Member.

“Favorite way to use Gong (very tactically) as a rep:

1) Capture call with Gong
2) Be 100% present on calls and take zero notes
3) After call, ask Gong "bullet out everything the prospect shared for my notes"
4) Copy Paste into my own notes (CRM is auto-updated)
5) Click "Generate follow up email"
6) Hit send.


Things that previously took away from my conversations:
-Having to take notes
-Scramble down key details

Things that took away from my time to sell in my day-to-day:
-Updating CRM
-Writing 15 min follow up emails

All replaced with:
-Gong

Now imagine these insights at aggregate across your entire GTM.

I went from using the tech (Gong) every day at BrightEdge, to selling it every day.

Former customer and raving fan turned most passionate seller.

Proud to work at the undisputed leader.”

Boom.

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