Postscript is a company that helps ecommerce brands design and operate SMS programs to engage and retain users while driving new revenue. They prioritize customer satisfaction and have a highly entrepreneurial culture. Their team is diverse and values inclusivity. Postscript is backed by investors who share their values. They offer outstanding benefits, mission-driven work, and opportunities for growth.

Postscript

The only SMS Revenue Platform for ecommerce stores. Helping Shopify brands make SMS their #1 revenue channel.

Ali Capital

Elias Torres

Kevin Hale

Y Combinator Continuity Fund

OpenView

Greylock

Elephant

1984 Ventures

Larry Fitzgerald

Hawke Ventures

Expanding Capital

m]x[v Capital

01 Advisors

Accomplice

Twilio

Two more quick tips for BFCM: 

1. Prioritize SMS for time-sensitive deals:  
Launching a flash-sale or promotion in a specific time window? Focus your efforts over text. SMS has high open rates, with 75% of Americans checking notifications within 5 minutes of receipt 🚀🕚


2. Cut through the noise with interactive content: 
SMS is uniquely suited for interactive content. It’s a great way to help with deliverability (engagement carries favor with carriers for long-term devliverability), and subscribers who reply to texts are 4x more valuable 😳 

Food for thought as we anticipate food for stomachs 🍗 Read all 10 tips on the blog: https://loom.ly/0ouhU_c

In 2022, over 60% of our merchants saw greater list growth in November than in October, with top performers seeing a whopping 146% increase month-over-month 🚀 Here's how to take advantage of this acquisition sweet spot (scroll to the end for an insane bonus stat that'll change your mind about MMS)

More November campaign ideas on the blog: https://lnkd.in/gnwS4Kt9

It's November. How did that happen? Join us, Justuno and a panel of experts for the ultimate BFCM AMA event that's dedicated to low-effort, high-impact, last-minute strategies you can implement before Nov 23rd hits.

The panel of experts have specialties in:
- CRO + pop-ups for engaging experiences from lead capture to post-purchase 
- Reviews, loyalty, and customer retention 
- Lifecycle programs for optimal ongoing growth 
- Driving ROI with text message marketing. 
- Returns, order tracking, and branded post-purchase pages 
- Digital gifting experiences 
- Driving profitable growth with CashBack
- Acquisition, Email + SMS marketing (us)

We hope to see you there! https://loom.ly/9qMtkFc

Skincare brand Lumin decided to split their discount between their existing 10% off coupon and a proposed 20% CashBack with Fondue. 

Can you guess what happened?

Within just two weeks, they increased AOV by 32%—and boosted SMS list growth by over 20% 😱 Here's how they did it: https://loom.ly/sUNqXCo

Two quick tips for email & SMS this month… 


1.) Don’t waste precious email and SMS sends to subscribers who want less noise during the holidays. Send some opt-out options to subscribers like the following: 

A. Pause all campaigns until December
B. I only want to hear about promotions during BFCM
C. Send them all to me! 

Not only will this help your EPM, but it’ll keep unsubscribes low!


2.) For those educational and content-heavy marketing moments, brands should play to the strengths of each channel. 

Email is great for longer-form content (new blog posts, newsletters, and other educational content)

If you offer longer, educational content via text, ask subscribers what they want to learn about and give them longer content once they’ve specified. 

Click for 8 more tips on acing your owned channels this BFCM: https://loom.ly/0ouhU_c

We know it's BFCM crunch time, but did you know that list engagement and list growth in the early weeks of November are HUGE factors in a successful BFCM campaign? Start ramping up your sends early with some inspiration from the ol' blog:  https://loom.ly/fTq2PZ4

We just finished our company Q4 kickoff, an event that’s normally full of hype and excitement for the coming quarter. But it’s different this time, as what’s top of mind today is our team of Fonduers based in Israel. 

They’re not just colleagues, they’re friends. They mean a lot to us, and they’ve been enduring a horrible week with courage and grace. We stand with them, support them, and are thinking of them often. 

We hope for all the innocents involved, and that peace can come to the entire region soon.

Our data team found that 30% of new SMS subscribers place their first order within 90 days of signup, while 22% of subscribers place an order within the first 24 hours. This is an automation you simply must optimize. Here's how to make sure your welcome series is set up to convert, engage and converse with every new subscriber.  https://loom.ly/ZHbpClk

A while back, Postscript published a resource called Fantastic Texts—a bank of inspiration featuring our favorite SMS examples from brands.

As of this week, it’s back and better than ever!

Every week, the team is going to update the resource with SMS inspiration and examples of:

• Automations and flows that convert
• Individual campaigns we love
• 1:1 conversations with customers

I’m consistently impressed by the unique and creative ways top brands (and PS customers 😉) are using SMS to connect with customers—and make sales.

Check out the updated resource here, and bookmark it to keep up with weekly additions: https://lnkd.in/gudSMSdQ

Here’s my first addition to Fantastic Texts, featuring Mad Rabbit

Is the glow on your face Miracle Balm or giddy anticipation of our webinar with Jones Road Beauty this Thursday? ✨ Either way, we hope to see that glowin' epidermis at 9 am PST when we chat SMS automation and easy BFCM wins 🏆 Sign up here: https://loom.ly/ZFVBwCU

IO:POSTSCRIPT

Postscript