Adsup.me is a mobile marketing agency that specializes in performance marketing and creative production. It focuses on delivering high-quality traffic and attracting paying users for applications.

Adsup.me

Adsup.me | 387 followers on LinkedIn. Mobile Revenue Acquisition | Adsup.me - UA mobile marketing agency.
We have been working in digital advertising since 2013 and we know exactly how to provide stable profitable traffic for our clients, as well as have successfully reached new markets for about 100 clients.
Proof of our work is &gt;300 successful projects, in e-commerce, ride-hailing, games, FMCG, finance, food&amp;drinks.

Adsup, Honey Badger Games

Eugene Bykov

Co-Founder/ Head of BD at Adsup LLC

Andrey Olhin

EX Director of Business Development at Adsup.me

Irina Gorbunova

Co-Founder & COO @ Honey Badger Games | Business Development Expert

Artem J. Kovchik

I’ll be at Performance'24 in Moscow on September 17-18! 🔜 If you're attending, let’s catch up! I’ll be around, probably with a coffee in hand and lots of ideas to share. 📅 Let’s set up a meeting — just drop me a message! Looking forward to connecting and discussing the latest in performance marketing! #Adsup #Performance24 #MarketingConference #Networking

Check out the guide: https://t.me/adsupme/720

Push notifications are one of the most important communication channels with the user, and brands do their best to make the most out of it. In our last post, we said that Duolingo uses passive-aggressive text for its notifications to increase retention, and today we collected several more examples of successful and unsuccessful notifications. You can view them on our telegram channel: https://t.me/adsupme/733

How does Duolingo increase the Retention Rate? Well, through the various techniques including specific TOV, passive-aggressive push notifications, and hyper fixation on pop stars. Want to learn more? Check out our latest article: https://lnkd.in/gKnzXXAi

Last month we got a question from our subscriber. Kamil Baltaev answers: the answer is simple — it's better to use both to get more data for algorithms to learn faster.

Great news! We've just launched Adsup BLOG Check out our first take: Mobile Fraud Benchmarks — a memo for mobile marketers https://lnkd.in/gMSTsET2

According to data.ai , in 2023 Gardenscapes by Playrix earned over $1B. Here’s a quick dive-in by Adsup. Playrix are widely known by their match-3 titles Gardenscapes and Homescapes. In 2019, the publisher pioneered misleading ads, which led to a massive increase in downloads and revenue. After the misleading ads' ban in 2020, Playrix managed to keep pace by implementing mini-puzzle games to the gameplay. How does Playrix make money? The publisher earns from in-app purchases only, they successfully use Season Pass and Live Ops mechanics. How do they advertise? Playrix focuses on a creative strategy: they test many ad creatives and constantly implement new storylines and formats. Playrix also actively conducts cross-promotion of their games. For example, Fishdom is advertised inside the more popular Gardenscapes and Homescapes. Do you want to learn more about Playrix’s UA strategy? Let us know in the comments below and we’ll release the detailed overview.

Hello there! As a follow-up to our recent post about fraud detection, we asked our colleagues to share their insights on mobile fraud. Fortunately, premium traffic sources such as Facebook have decent fraud protection — said Kamil Baltaev , Head of Mediabuying at Adsup. Source managers are always in touch and you can always contact them about suspicious traffic. Unlike premium sources, in-app traffic channels are vulnerable to fraud. Maria Lidvañ shared a story of the last time she faced in-app fraud. “For one of our clients, we purchased traffic from several in-app sources. In one of these sources, we didn’t meet the clients’ KPI, so I texted the source manager to see how can we resolve the problem. The next morning, I discovered that the numbers were magically raised to meet the KPI. From the advertiser's point, those events looked pretty good but this sudden growth was suspicious. So we investigated this case and stopped working with this traffic source”. If you want to read more stories like this subscribe to our Telegram channel https://t.me/adsupme

Hey guys! We're launching a Q&A project to answer your questions about mobile ads and app monetization. Send us your requests and subscribe to our Telegram channel https://t.me/adsupme Kamil Baltaev answers today's question: Retention Rate is a crucial metric that helps us to evaluate users' interest in the product. We can calculate a short-term RR (Day 1, Day 7) or a long-term RR (Day 21). In this case, Day 1 RR is 5% which is very low. I would say the average Day 1 RR for a mobile game should be 16-20%. And don't forget that the Retention Rate depends on the product and users. If you attract irrelevant users to a good product, the RR will be low. And same if you attract relevant users to a bad product.

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