Who Gives A Crap (WGAC) is a brand of toilet paper, tissues, and paper towels that was founded in Australia in 2012. The company sells recycled products and donates half its profits to charity.

Who Gives A Crap

We are one of the fastest-growing eCommerce businesses in Australia (and now the US and UK too!). More than that, we’re one of the country’s fastest-growing social businesses.

Who Gives a Crap sells beautiful, forest friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the world—To date, Who Gives A Crap has donated over $8 million Aussie dollars to our charity partners, WaterAid, Sanergy, Lwala Community Alliance and Shining Hope For Communities, iDE and  WaterSHED. The more innovative the solutions our partners can unlock, the quicker we can help build toilets for the 2 billion people who don’t have them.

We have a fully distributed business with all team members working remotely (i.e. from home or a co-working space) most of the time. We currently operate in six time zones with team members across four continents... and we’re just getting started.

We believe a diversity of perspectives and experiences is what makes a strong team. The stronger our team, the closer we are to our mission – toilets and clean water for all. So come join us! We're looking for people of all genders, races, ethnicities, orientations, abilities and disabilities to come sit at our table. The only thing we're a stickler on is species – you have to be a person.

Impact Investment Group

AirTree Ventures

Athletic Ventures

Giant Leap Fund

Grok Ventures

JamJar Investments

Cameron Adams

Didier Elzinga

Douglas English

James Height

Kate Morris

This week we announced that our entire global team will have February 29 - a leap day - off work.

February 29 is a rare and magical day that only appears once every four years. It’s an extra day we could all continue working hard… or, on the other hand, be doing something we're passionate about outside of work, whatever that may look like.

So if you happen to reach out to our team next week, they'll probably be out walking the dog, making pasta from scratch, playing leap frog, protesting for a better world, going for a swim, or doing nothing at all. As long as it's something they love, they're doing the day right. Because when we get these extra moments, we think it’s worth making the most of them.

Did you know we donate 50% of our profits to sanitation and water non-profits? That’s right, fifty. Aka half. Aka a duplex.

How’d we do, boss?

Sometimes headlines can be a bit crap.

#UncrapThat #FixedIt

Vegas, what’s cracking? Look, big game. Big bum. It made sense to us. And your bum was made to do big things. Like help us save the world by wiping with better toilet paper. Toilet paper that donates 50% of profits to help people all over the world access clean water and toilets. Toilet paper made from eco-friendly bamboo or recycled paper to help reduce deforestation. Honestly, your bum could be huge.

#superbowl #lasvegas #marketingdigital 

Back by popular demand, it's the triumphant return of Flush Your Ex, aka that moment when we turn your ex’s empty promises into something that’s actually useful for Valentine’s Day. 

Love letters, first date receipts, marriage certificates - we’ve done the research, and people are hanging on to relationship relics far too long. (More than 75% of Aussies, 34% of Brits and 63% of US folks have admitted they’re stashing an ex’s stuff, despite it impacting their ability to move on!) 

So, we’re inviting everyone to wipe the slate clean by mailing us any cursed paper correspondence taking up psychic space in their sock drawer. We’ll deliver it directly to our production facilities, where it’ll be transformed into our 100% recycled, eco-friendly TP. 

Because nothing says closure like knowing that someone, somewhere is putting those sweet nothings exactly where they belong 😎 Ahh, sweet closure.

https://lnkd.in/gpXeU64s #valentinesday #marketing #campaign 

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Who Gives A Crap

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