Toward is a strategic branding and web design agency that delivers brand and digital experiences for organizations.

Toward

Toward | 1,904 followers on LinkedIn. The creative studio that moves brands forward | We propel ambitious organisations forward with brands and websites that transformculture and drive commerce

Mike Jordan

Tom Lloyd

Matthew Jackson

Senior Web Developer at Toward

Charlie Dowley

New at https://toward.studio/work → Filter by sector. Loads new stuff to discover

We're 6+ months late launching a brand. And that's a good thing. I just had a really interesting chat with a client who we're doing a rebrand for. They originally wanted go live in the summer this year, but now won't be launching until early next year. And they're happy about that. Why? Before we started working together, the client assumed the rebrand would entail coming up with a new logo, colours, type and a design style—and then just updating the website and applying it to some marketing materials. Maybe a 2 month project. But just like every brand project, it has changed everything. The client has realised that the new brand strategy, positioning and design has levelled up their game to such an extent, that every part of the business needs to level up to match. They're changing their internal processes, their entire product range, their hiring proposition, their sales strategy, their internal culture, their business goals, the way they think about the future of the business. Everything. From top to bottom. And that's what we told them would happen at the start. Because it virtually always does. The purpose of a rebrand is not to give the current company a new look. It's to create a vision and a proposition for where the company wants to be in 3-5 years time. A vision for the company to work toward. Sometimes clients will take a new brand and slowly evolve their company to be at the same level as the brand vision. Other times clients will want to make significant changes to the business to align with the vision before launching. Both work. Branding changes more than you think it does. Have you experienced a brand project that has changed everything? I'd love to hear your experiences in the comments.

Is your content management system on fire (and not in a good way)? 🔥 Maybe we can help. 💦 https://lnkd.in/eyVXNj5D

How we created a better online experience for a boutique hotel, ensuring a consistent brand story from booking to checkout - Lanelay Hall Hotel & Spa Lanelay Hall is a boutique hotel & spa, offering luxurious experiences to guests from around the world. With the new website, we transformed the booking journey into a seamless experience, brought the digital experience in-line with the physical one and captured the hidden wonders of the hotel. Following the launch of the site, we saw the following results: - 137% increase in returning visitors - 33% Black Friday increase - Seamless Experience by reducing from 2 to 1 booking system - Online bookings increased - Reduced customer frustration Find out how we can help your hospitality business - just email projects@toward.studio

Last night our MD Mike Jordan , presented the award for Brand Initiative of the Year at the Financial Promoter Awards. Huge congratulations to the winners Swiss Re , very well deserved. Also well done to the other finalists, Designate + MetLife , Hiscox , MFS Investment Management and Institutional Investor Hope you all enjoyed the night!

How do you measure the impact of branding? When we're starting on a new brand journey with a client, these are the key metrics we look to improve: 💰 Return on investment Brand should have direct impact on sales and revenue, returning the investment in a reasonable timeframe. 🚀 Fuel growth Fuel business growth, by aligning sales and marketing with the brand becoming central to your growth ambitions. 😃 Internal engagement Improved internal culture and alignment with a clear internal brand strategy that provides direction. 💼 Level up recruitment Utilise brand and internal culture as a recruitment tool and attract the highest quality people. 💸 Raise capital Increase early stage valuation by creating brand equity, helping startups raise more capital. 🤑 Increase valuation Build brand equity, and increase its value as part of future merger or acquisition. What metrics are important to you when thinking about your brand?

Upcoming Webinar: Understanding Psychological Safety in a Hybrid Workplace In today’s hybrid work environment, creating a culture of psychological safety is key to unlocking innovation, collaboration, and mental wellness within your team. But how do you maintain this safety when teams are spread across remote and in-office settings? Join our upcoming webinar, led by leadership expert Dr Barrie Kennard, and discover how psychological safety can transform your workplace culture. Learn practical strategies to foster a more inclusive and supportive environment for your workforce, no matter where they are. 📅 Date: Friday 29th November 🕒 Time: 9:30-10:30am Key takeaways: ✔️ Understanding the core elements of psychological safety ✔️ The unique challenges of psychological safety in hybrid teams ✔️ How to support mental wellness and foster a positive workplace culture 💼 Perfect for managers, team leaders, and HR professionals. 🔗 Register now: https://lnkd.in/ezrMsbFz Let’s build safer, more collaborative workplaces together! #PsychologicalSafety #Leadership #WorkplaceCulture #HybridWork #EmployeeWellness #BigLearning

Call of the Wild Ltd

First, like this post if you manage a hybrid working team. Secondly, are you confident they’re performing to the levels they could be? And thirdly, are you unsure how to get the best out of them, while supporting them on a personal level too? WE CAN HELP YOU by making them happier and more efficient, so you can positively manage the wider strategy and your own workload. Explore your next inspiring team day with us here - https://lnkd.in/ejDaPKk7

We’re closing in on the big night at the Financial Promoter Awards where our MD Mike Jordan will be handing out the award for #Brand Initiative of the Year. The competition was strong, with all entries demonstrating the power of strategic thinking, creativity, and bold decisions. When reviewing, Mike was looking for an entry that really stood out in these key areas: #strategy , #outputs , #effectiveness , #creativity , and #bravery . It wasn’t an easy call, and every entrant should feel proud of the work they put forward. The title Brand Initiative doesn’t fully capture the sheer effort and vision behind these projects. These are initiatives that require big decisions and, often, significant risks to break new ground and drive growth. Success in this space relies on leveraging data, expertise, and creativity – with people’s careers and ambitions riding on those results. Congratulations to all who took part, and we look forward to celebrating with everyone on the big night!

Congratulations to everyone at Catnic on making the shortlist for the Construction Marketing Awards . This branding project has delivered brilliant results so far, and it is one we're really proud of. Good luck at the CMAs!

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