Ampersand is a data-driven TV advertising sales and technology company that enables advertisers to reach their audiences with precision and scale in a multiscreen TV environment. They provide viewership insights and planning on millions of households across multiple networks and DMAs.

Ampersand

Ampersand is Moving TV Forward™. As the industry’s largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by industry leading aggregated, and with a commitment to protecting personal information, Ampersand gives advertisers true audience first planning, scale in execution, and advanced measurement of their TV investments. Ampersand represents 116M multiscreen households and over 75% of addressable households in the U.S. (65M households). Whether a local or national advertiser, we help clients reach their unique target audience and deliver their stories – anytime, anywhere and on whatever device.  Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications. For more information, please visit Ampersand at www.ampersand.tv

It was a busy and celebratory night out in NYC for Ampersand! Uptown, a group of Amps attended the Coaches vs Cancer Gala in support of the American Cancer Society discussing some of the biggest wins on the field and in the game of life.

Downtown, we celebrated our very own Rob Kelly, senior director of marketing, at the TV Week Events' 40 Under 40 where he was honored as one of the individuals pushing the boundaries of innovation in our industry.

#Ampersand #MovingTVForward #TVWEEK40U40 #NYCTVWEEK #CompanyEvents

It's time to cut the cord on "cord-cutting." We need to refocus the reality of advertising across preferred channels and screens. People aren’t cord-cutting, they’re "cord-switching."

Brian Morse, Ampersand's VP of National Sales shares what this means and how the now consumer-facing term cord-cutting is misleading for advertisers.

Read his full thoughts in MarTech Series: https://lnkd.in/eBaHBibj 

#Ampersand #MovingTVForward #Streaming #Advertising #AdStrategy

#ICYMI, Nicolle Pangis discusses how advertisers need to adapt to the changing landscape and avoid tunnel vision in their strategies. Successful marketers know that TV advertising needs to be both linear and streaming for optimal effectiveness. 

Read her full Q&A with MediaPost here: https://lnkd.in/eJxWkaGN 

#Ampersand #MovingTVForward #TVAdvertising #Streaming

Did you know today is #WorldAmpersandDay? Well now you do! What better opportunity to share the story of how Ampersand came to be.

When we rebranded in 2019, we chose the name Ampersand with great intention. Our company was founded on the spirit of collaboration across supply partners, who, while competed in some ways, were better together when servicing buyers of media. As the media world evolves, partnerships extend across more of the buy side, more of the sell side, and more (and more!) data and measurement partners. Our mission is to build brands, and to do so in this modern media construct takes the collective.

The name Ampersand symbolizes the connective tissue we strive to be within a fragmented multiscreen world. It's the bridge between traditional and innovative approaches, embracing "The Power of AND" to forge a new path in how TV advertising is conducted and assessed. We’re all about synergy and collaboration, and our company name reflects how we achieve greater efficiency, scale, precision and more for our clients when we work together.

#Ampersand #MovingTVForward #CompanyHistory #CompanyCulture

The wait is finally over — football is back!

To celebrate the National Football League (NFL) kick-off, we want to remind you of the amazing game and ancillary content coverage Ampersand has access to. There is no bigger draw of engaged & loyal consumers than the NFL. Get in the huddle!

#Ampersand #MovingTVForward

Pack your bags — Ampersand is headed to the Sunshine State!

On September 6-8, Anton Fedorov and Bryan Schmidt will be in sunny Orlando, Florida for the Florida Governor's Conference on Tourism. Reach out to to set up a time to meet with our team at #GC23!

And speaking of travel to Florida... did you know that Florida’s share of domestic travelers increased to 13.8% following Ampersand's recent campaign for VISIT FLORIDA, partnered with Miles Partnership and Arrivalist? Click the link to learn more → https://lnkd.in/ewxD48VD

#Ampersand #MovingTVForward

"It’s crucial to establish a broad baseline of reach on linear channels, while also using streaming and addressable options to capture high-value audiences across various devices and platforms that deliver tailored messages to different households. "

In this MediaPost piece, Nicolle Pangis gives great insight into the strategic, and as importantly, silo-free, approaches marketers need to take in order to reach audiences at scale, effectively. Read more below!

#MovingTVForward #Ampersand #IncrementalReach #Linear #Streaming #TVStrategy

As Summer draws to a close, the Ampersand team will be off next week to unplug, relax, and gear up for the remainder of 2023. There is plenty more #MovingTVForward to do!

#Ampersand #LaborDayWeekend

We are so SO thrilled to announce Luba Veiland has been named in the Cynopsis Top Women in Media awards in two categories: Ad Sales Superstars and Tomorrow's Stars: Readers Choice. Luba's passion and dedication to her clients and teammates is as good as it gets and she is so deserving of this honor. Congrats Luba and all the other winners!

https://lnkd.in/ek7dYkrb

#Ampersand #MovingTVForward #Cynopsis #WomenInMedia

Tomorrow is #WomensEqualityDay. We at Ampersand are excited to spotlight the voices of our incredible employees as they share what this day means to them.

From breaking barriers to shattering glass ceilings, our team recognizes the immense contributions of women in every facet of life and business. #WomensEquality is not just a day; it's a powerful movement we stand by every single day!

#Ampersand #MovingTVForward

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