Vimto produces a range of soft drinks, including squash, sparkling, and still varieties, and offers related products such as desserts and home baking items.

Vimto

Vimto | 10,133 followers on LinkedIn. Making the world smile by being refreshingly different since 1908! | At Vimto we’ve been making the world smile by being refreshingly different since 1908! Not only do we sell our unique taste of mixed fruits and spices in over 85 countries, but we’re also the leading supplier of post-mix and frozen drinks solutions across 3 routes to market – retail, out of home and international!
From Vimto still, to carbonate and cordial, we sell a range of packaged pack sizes and product formats, to provide choice and accessibility to our retail customers, supported by innovative advertising and marketing campaigns that allow us to show our Vimto personality.

Interim Commercial Director

Jon Hodson

Africa Business Development at Vimto

Jason Sankey

Retired

Robert Hammersley

National Account Manager at Vimto Soft Drinks

Peter Sanders

Introducing Vimto Discovery, our NEW sparkling range ✨ Limited edition flavours combining familiar fruits with a tasty twist to help consumers discover something different, delivering against the consumer need for elevated sensorial experiences. Both delicious flavours, ‘Mango & Dragonfruit’ and ‘Passionfruit & Lychee’, are available NOW in 2L and 500ml PET formats. 💜 Real Fruit Juice 🩷 Zero Added Sugar 💚 HFSS Compliant 💛 100% Recyclable Packaging Refreshingly different Unmistakably Vimto.

Yesterday we launched our brand-new on pack promotion, ‘LOVE THE TASTE OR YOUR MONEY BACK’ 💜 The campaign celebrates our much-loved and unmistakable taste, whilst offering new consumers a no-risk mechanic to purchase, that’s easily accessible via an on-pack QR code on all qualifying packs. Available on selected products across our squash, carbonates and still ranges, the mechanic will be activated on a mammoth 27 million bottles and cans! The promotion will be running until the end of June on core flavours, as well as innovation – including our new carbonates sub-brand ‘Vimto Discovery’ on both ‘Mango & Dragonfruit’ and ‘Passionfruit & Lychee’ flavours, and on our new squash flavour ‘Blood Orange with a Citrus Twist’. Delivering against both taste and value for shoppers, we’re now worth £107 million in the UK and are the 8th most chosen beverage brand, our ‘LOVE THE TASTE OR YOUR MONEY BACK’ guarantee will help to drive even more consumer engagement. ‘LOVE THE TASTE OR YOUR MONEY BACK' will be supported through a huge £3 million investment. The on-pack promotion will be supported throughout May and June through video-on-demand, outdoor, cinema, digital and social.

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UK:CO:VIMTO

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