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AI Transforming Retail with Personalization
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Retailers are increasingly adopting generative AI as a significant technology, prompting reassessment of strategies. However, concerns arise about fraud and the need for greater consumer and retailer vigilance. The tracker explores how AI is transforming retail by providing personalized experiences, enhancing customer engagement, and raising privacy concerns.
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How might the adoption of generative AI impact the competitive landscape of the retail industry?
In what ways can the integration of generative AI influence the future of customer experiences in retail?
What measures can retailers take to ensure consumer trust and privacy while leveraging generative AI?
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