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The article provides 5 tips for reinventing a brand, emphasizing the importance of continuous evolution to stay relevant and adapt to changing customer demands. It encourages businesses to revisit target audiences, refine values, rebuild brand identity, track timelines, and measure performance. The tips aim to help businesses maintain customer bases while attracting a new audience, with examples of successful brand evolution, such as Netflix's transition from DVD rentals to a streaming service.
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How can businesses effectively measure their brand evolution performance?
How do successful brand evolutions impact the overall industry landscape?
What are some potential challenges businesses may face during the brand reinvention process?
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