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Bubble Tea Brands Prepare for IPOs
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Two leading Chinese bubble tea brands, Mixue Group and Guming Holdings, are set to launch IPOs in Hong Kong to fund their expansion and growth in the sizable bubble tea market in China, valued at 145 billion yuan ($20.4 billion). Mixue, known for its affordable prices and snowman logo, generates 34.6 billion yuan in sales, while Guming, with 9,000 stores, focuses on catering to consumers in tier two or lower cities.
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How might the success of these IPOs impact the growth of the bubble tea industry in China?
What are the potential implications of the sizable bubble tea market value on the broader food and beverage industry in China?
What strategies are Mixue and Guming employing to expand their presence in the competitive bubble tea market?
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