Challenges and Solutions Defining the 2024 Marketing Landscape

The marketing industry is grappling with challenges such as privacy changes, vendor wars, and regulations. Brands are facing issues with bad data and missed opportunities, leading to ineffective marketing campaigns. The push for server-side tracking is seen as suboptimal, while first-party data and identity resolution are considered the best solution. Celebrus's Identity Framework is a first-party solution that provides accurate visitor identity and contextual advertising.