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Consumers Prefer Email for Personalized Offers
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Consumers prefer receiving personalized offers via email, despite the popularity of mobile apps. Retailers like Tractor Supply Company and Starbucks are leveraging this preference to engage customers effectively.
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How can retailers effectively personalize offers for customers via email?
How might the popularity of mobile apps impact the effectiveness of email marketing?
What are the advantages of using mobile apps for marketing compared to email?
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