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OverviewAPI
The digital transformation in marketing and events led by Segment Agency's CEO Sonali Nair highlights the $1 trillion global market projection by 2025 with a 16.5% CAGR. This shift emphasizes data-driven personalization and technology integration, posing challenges for marketers in adapting to new technologies and ensuring data security. Strategies for companies to stand out in complex industries, such as cybersecurity, involve defining unique value propositions and addressing customer needs.

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