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Discord Embraces Ads for Engagement
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Discord, known for shunning ads, will now display ads on its free platform from video game companies, rewarding users for in-game tasks. CEO Jason Citron's approach towards advertisers is evolving, with plans to hire ad sales staff and provide an option to disable ads. The move aligns with a trend where online services like Netflix and Amazon Prime are incorporating ad-supported tiers, emphasizing the impact of social media on consumer behavior and the need for businesses to utilize platforms like Instagram and TikTok for enhanced engagement.
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How might Discord users react to the introduction of ads after a history of ad-free experience?
In what ways could Discord's move influence the advertising landscape within the gaming industry?
What strategies could businesses employ to effectively leverage social media for audience engagement?
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