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OverviewAPI
Discord, known for shunning ads, will now display ads from video game companies on its free platform, offering users gifts for in-game tasks. CEO Jason Citron's stance on advertisers is evolving, as the company plans to hire ad sales staff and offer ad disabling options. This shift aligns with the trend of online services like Netflix and Amazon Prime introducing ad-supported tiers, as social media platforms like Instagram and TikTok play a crucial role in shaping consumer behavior. Businesses are advised to harness social media for enhanced competitiveness and audience engagement.

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