Sign in
Stories
Discord Embraces Ads for Engagement
Share
20 Creative Social Media Strategies for ...
2024 Influencer and Luxury Marketing Tre...
AdTech Market Set for Rapid Growth
5 & Rise Marketing Solutions' Success St...
Ad-Tech Stocks and Ad Spending Growth
Asset Protection for Social Media Influe...
Overview
API
Discord, known for shunning ads, will now display ads from video game companies on its free platform, offering users gifts for in-game tasks. CEO Jason Citron's stance on advertisers is evolving, as the company plans to hire ad sales staff and offer ad disabling options. This shift aligns with the trend of online services like Netflix and Amazon Prime introducing ad-supported tiers, as social media platforms like Instagram and TikTok play a crucial role in shaping consumer behavior. Businesses are advised to harness social media for enhanced competitiveness and audience engagement.
Ask a question
How might Discord's decision to incorporate ads impact its user base and user experience?
In what ways can businesses effectively leverage social media platforms for competitive advantage and audience engagement?
To what extent can the inclusion of ads on Discord affect the revenue and growth of video game companies utilizing this platform?
Article Frequency
0.2
0.4
0.6
0.8
1.0
Dec 2023
Jan 2024
Feb 2024
Mar 2024
Coverage