Bag Balm, a historic brand originating from barns, has transformed into a sought-after beauty product, resonating with Gen Zers akin to the Stanley Quencher Mug's popularity. Leveraging social media like TikTok propelled Bag Balm's success, while Stanley's rise was influenced by strategic marketing. This shift towards heritage brands underscores the changing consumer preferences. Challenges in production scaling and quality maintenance parallel Stanley's retail integration, emphasizing the renewal of traditional products in the digital era.

Heritage Brands' Modern Revival