Sign Up
Stories
Holiday Season Savings Through Card-Linked Offers
Share
APAC Virtual Card Expansion
Airlines Face Transportation Department ...
Alphabet Shares Drop Amid OpenAI Competi...
B2B Payment Industry Transformation
B2B Payments Industry undergoes transfor...
BNPL Gains Ground in Alcoholic Beverage ...
Overview
API
During the 2023 holiday season, card-linked offers gained popularity among U.S. consumers, enabling individuals to save an average of $82 each. Tailored offers effectively engaged shoppers, with Generation Z and parents being key participants. Third-party platforms played a vital role in delivering personalized deals, impacting consumer behavior and spending choices.
Ask a question
How might the popularity of card-linked offers impact traditional retail marketing strategies?
In what ways could the success of card-linked offers influence consumer spending habits beyond the holiday season?
What challenges could arise from the dependence on third-party platforms for delivering personalized deals?
Article Frequency
0.2
0.4
0.6
0.8
1.0
Dec 2023
Jan 2024
Feb 2024
Coverage