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Humanizing Brands with Technology
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Overview
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Lindsay Tjepkema emphasizes the significance of humanizing brands through technology, emphasizing the importance of authenticity and engagement in response to evolving consumer preferences. Three tech-focused methods for enhancing brand authenticity include publishing human-centric content, expressing empathy on social media, and using AI for personalized interactions.
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How can brands strike a balance between using technology to humanize their brand while maintaining transparency and integrity?
How might the increasing reliance on technology impact the perception of human-centricity in branding?
What are the potential ethical considerations in using technology to enhance brand authenticity?
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