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Indian Brands Face Dilemma: Instagram or YouTube for Ad Impact?
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Overview
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Indian brands are torn between Instagram and YouTube for maximum ad impact. While lifestyle brands and startups prefer Instagram, established brands and startups in edtech, fintech, and crypto favor YouTube. The article provides statistics and insights into the user bases and advertising revenues of both platforms, emphasizing the evolving nature of YouTube as a product.
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How is the evolving nature of YouTube as a product impacting its advertising potential?
What factors contribute to the preferences of different business sectors for Instagram and YouTube?
What strategies can Indian brands adopt to maximize their ad impact on both platforms?
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