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K-Pop Tribute: Coca-Cola® K-Wave Launch
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Overview
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Coca-Cola® unveils limited-edition Coca-Cola® K-Wave Zero Sugar to honor K-Pop culture, featuring exclusive experiences and a new anthem song. A K-Wave concert is scheduled to spotlight artists like Stray Kids and ITZY. The drink will be released globally with a frozen version in specific markets.
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How might this collaboration impact the visibility of K-Pop culture globally?
In what ways does this partnership reflect the growing influence of K-Pop in mainstream consumer products?
What marketing strategies could Coca-Cola® employ to maximize the success of this limited-edition product?
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