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Leisure Travel Spending Driven by Gen X and Millennials, BNPL Becoming Popular Option
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Overview
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Gen X and millennial consumers are driving the surge in leisure travel spending, while younger generations are more likely to use buy now, pay later (BNPL) options. Despite economic uncertainty, older adults are willing to adjust their plans to fit their budget. Vacation expenses add to holiday financial stress for consumers, with BNPL becoming a popular payment option. Travel spending is expected to increase with the use of BNPL and rewards, with younger generations preferring BNPL over credit cards.
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How are Gen X and millennial consumers different from younger generations in terms of travel spending?
How can merchants and service providers tailor their marketing strategies and offers to specific generations and individuals?
What are the potential benefits and drawbacks of using BNPL for travel expenses?
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