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Luxury Brands' Overstocking Threatens Reputation
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Overview
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Excess inventory in the luxury market leads to discounts, jeopardizing brand reputation and equity.
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How might the excess inventory in the luxury market affect consumer perceptions of luxury brands?
In what ways do the distinct business models of luxury and fashion brands influence consumer behavior and purchasing decisions?
What strategies could luxury brands employ to maintain brand equity amidst the challenges of overstocking?
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